SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS
SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS
"Our work with Amazon Ads means local SMB advertisers can now access a modern solution to simplify media fragmentation and reach almost every household in their service areas, including both Spectrum customers and non-subscribers," said Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in Region
Spectrum Reach成为亚马逊广告的本地转售商; 现在中小型企业可以覆盖地域板块几乎每个家庭
NEW YORK, Sept. 18, 2024 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, Inc., the number one TV provider in the nation1, today announced a multi-year collaboration with Amazon Ads, making Spectrum Reach a Local Reseller for Amazon Ads advertising inventory. Spectrum Reach will bring together its streaming and traditional (i.e., linear) TV inventory, data and overall scale alongside Amazon Ads offerings to offer local small and medium-sized business advertisers the ability to reach nearly every household in their respective region.
纽约，2024年9月18日 / PRNewswire / -- Spectrum Reach是Charter Communications，Inc.的广告销售业务，全国第一家电视供应商，在今天宣布与亚马逊广告达成多年合作，使Spectrum Reach成为亚马逊广告广告库存的本地转售商。Spectrum Reach将整合其流媒体和传统（即线性）电视库存、数据和整体规模，与亚马逊广告提供的服务相结合，为本地中小型企业广告主提供能够覆盖几乎每个地域板块家庭的能力。
Spectrum Reach is a leading streaming solution in its footprint in terms of its audience engagement, reaching nearly 90 percent of viewers watching.2 This is in addition to Spectrum Reach already being the leading streaming and traditional TV advertising solution in the local areas it serves.3
Spectrum Reach在吸引观众方面是其地域板块的领先流媒体解决方案，覆盖接近90％的观看观众。此外，Spectrum Reach已经是为服务区域提供领先的流媒体和传统电视广告解决方案。
"Our work with Amazon Ads means local SMB advertisers can now access a modern solution to simplify media fragmentation and reach almost every household in their service areas, including both Spectrum customers and non-subscribers," said David Kline, Executive Vice President at Charter Communications and President of Spectrum Reach. "By bringing together Amazon Ads' capabilities alongside our first-party data, we can offer small to medium-sized businesses the ability to more accurately measure and optimize their advertising spend."
“我们与亚马逊广告的合作意味着本地中小型企业广告主现在可以获得一种现代化的解决方案，简化媒体碎片化问题，并覆盖服务区域内几乎每个家庭，包括Spectrum的客户和非订阅用户，” Charter Communications的执行副总裁兼Spectrum Reach总裁David Kline说道。"通过整合亚马逊广告的能力和我们的自有数据，我们可以为中小型企业提供更准确地测量和优化他们的广告支出的能力。”
Spectrum Reach provides custom advertising solutions for local, regional and national clients, using its privacy focused first-party data to help advertisers reach relevant audiences on any platform. Its advertising inventory offers access to more than 450 streaming and traditional networks and publishers, enabling advertisers to effectively place ads on TV, streaming, online video, display, search and social media platforms.
Spectrum Reach为当地、区域和国家客户提供定制广告解决方案，利用其以隐私为重点的自有数据帮助广告主在任何平台上接触到相关的受众。其广告库存提供对450多个流媒体和传统网络和发布商的访问，使广告主能够在电视、流媒体、在线视频、显示屏、搜索和社交媒体平台上有效投放广告。
More information about Spectrum Reach advertising solutions is available at
有关Spectrum Reach广告解决方案的更多信息，请访问
1Based on earnings results of paid TV video providers with linear programming.
2Comscore CTVi, May 2024 Total US, CTV HHs Reached.
3Nielsen NLTV, Footprint Metered Markets, Live + Same Day, Q1 2024 (01/04/2024 - 03/27/2024), Daypart: M-Su 6a-6a, P2+, Spectrum Ad-Insertable Networks Equivalized Impressions, Local Broadcast (ABC, CBS, NBC, FOX affiliates in all 21 Spectrum Reach Nielsen Metered Markets).
基于带有线性编程的付费电视视频提供商的收益结果。
Comscore CTVi，2024年5月美国总计，CTV住户到达。
Nielsen NLTV，Footprint Metered Markets，Live + Same Day，2024年第一季度（01/04/2024 - 03/27/2024），时段：m-Su 6a-6a，P2+，Spectrum Ad-Insertable Networks等效曝光量，本地广播（ABC, CBS, NBC, FOX关联在所有21个Spectrum Reach Nielsen Footprint Metered Markets）。
About Spectrum Reach
Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
关于Spectrum Reach
Spectrum Reach，特许通讯（纳斯达克股票代码：CHTR）的广告销售业务，为本地、区域和全国客户提供定制广告解决方案。在36个州和91个市场运营，Spectrum Reach通过聚合和去标识化数据洞察和屡获殊荣的创意服务，创建可扩展的广告和营销服务。Spectrum Reach帮助各种规模的企业在任何屏幕上触达任何人。有关Spectrum Reach的更多信息，请访问spectrumreach.com。
SOURCE Charter Communications, Inc.
资料来源：特许通讯公司。
