AI Anxiety Among Marketing Executives Persists; New Survey Shows Majority Feel Negatively About AI
AI Anxiety Among Marketing Executives Persists; New Survey Shows Majority Feel Negatively About AI
Fiverr Pro's Second Annual Marketing Report also finds execs are loosening RTO policies and 69% report an increase in freelancer utilization
Fiverr Pro的第二次年度营销报告还发现高管正在放宽养老政策,69%的人报告自由职业者利用率增加
AI Anxiety Among Marketing Executives Persists; New Survey Shows Majority Feel Negatively About AI
市场执行官中的人工智能焦虑持续存在;新调查显示大多数人对人工智能持负面看法
NEW YORK, Sept. 25, 2024 (GLOBE NEWSWIRE) -- Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today unveiled its second annual Marketing Executives report from Fiverr Pro. Fiverr Pro is Fiverr's premium solution for medium to large businesses seeking top professional talent. The survey of more than 500 marketing leaders in the U.S. uncovers a growing reliance on freelancers to fill crucial gaps, with executives also voicing concerns about the role of AI in their industry and the strategic shift towards a hybrid workforce model blending freelance and full-time talent.
2024年9月25日,纽约(GLOBE NEWSWIRE)-- Fiverr International Ltd.(纽约证券交易所:FVRR),这家正在改变世界合作方式的公司,今天发布了第二份年度 市场执行人员报告 来源于Fiverr Pro的Fiverr Pro。 Fiverr Pro是Fiverr为寻求顶尖专业人才的中大型企业提供的优质解决方案。针对美国500多名营销领导人的调查揭示了对自由职业者的日益依赖以填补关键空白,高管们也对人工智能在其行业中的作用以及朝向混合工作模式(结合自由职业者和全职人才)的战略转变表示担忧。
"This annual survey offers a clear and detailed year over year snapshot of the changing priorities within marketing, showing how industry leaders are adapting their strategies to remain competitive. It's evident that the leaders who use freelancers don't see them as just a bonus; they're productivity game-changers. It's clear that freelancers aren't just here to pick up the slack–they're here to help you win. In a world where speed and flexibility define success, freelancers are integral to a company's competitiveness," said Maya Roisman, General Manager, Fiverr Pro.
“这一年度调查清晰详细地展示了营销领域变化优先事项的年度快照,展示了行业领导者如何调整其策略以保持竞争力。显而易见,使用自由职业者的领导者并不只是把他们视为额外福利;他们改变了生产力游戏。很明显,自由职业者并不仅仅在这里填补空缺 - 他们在这里帮助您取得成功。在一个速度和灵活性定义成功的世界中,自由职业者对于公司的竞争力至关重要,”Fiverr Pro的总经理Maya Roisman说。
Key trends from the report include:
报告中的主要趋势包括:
- Freelancers as Essential Team Members: 69% of marketing executives report an increase in freelancer utilization this year, solidifying their role as crucial contributors to team success.
- Regular Integration: 63% of marketing leaders now engage freelancers on at least one out of every four projects.
-
Bridging Skill Gaps Post-Layoffs: Over a quarter (28%) of executives are turning to freelancers to cover skill gaps resulting from workforce reductions.
- 自由职业者作为关键团队成员:69% 的营销执行官报告今年自由职业者利用率增加,巩固了他们作为团队成功关键贡献者的角色。
- 常规整合:63% 的营销领导现在至少在每四个项目中与自由职业者合作。
- 弥合裁员后的技能缺口:超过四分之一(28%)的高管正在求助于自由职业者来填补由人员减少所造成的技能缺口。
Evolving Office Dynamics:
不断变化的办公室动态:
- RTO Policy Relaxation: 87% of marketing executives we surveyed in 2024 maintain some form of return-to-office policy, a decrease from 95% in 2023. 39% of marketing executives require employees to work in the office at least four days a week, but those who frequently use freelancers tend to allow more flexibility (43%).
- In Demand Benefits: Remote work, flexible hours, and improved retirement benefits are the most common incentives to attract and retain talent.
- RTO政策放宽:我们在2024年调查的87%营销主管保持某种形式的返办公政策,与2023年的95%相比有所下降。39%的营销主管要求员工每周至少在办公室工作四天,但经常使用自由职业者的人往往允许更灵活性(43%)。
- 受欢迎的福利:远程工作、灵活工时和改善的养老待遇是吸引和留住人才的最常见激励措施。
Seasonal Challenges and AI Hesitancy:
季节性挑战和人工智能犹豫:
- Quarterly Pressure Points: Marketing executives surveyed identify Q2 and Q3 as the most challenging periods (35% and 34% respectively), with over half of marketing executives considering outsourcing brand management and other critical functions to freelancers during these high-stress times.
- Caution Toward AI: A significant 63% of marketing executives express concerns about the impact of Artificial Intelligence on their industry1.
- 季度压力点:受访的营销主管将第二季度和第三季度确定为最具挑战性的时段(分别为35%和34%),超过一半的营销主管在这些高压时期考虑将品牌管理和其他关键职能外包给自由职业者。
- 对人工智能的谨慎态度:63%的营销主管表示对人工智能对行业的影响感到担忧。
Strategic Workforce Planning:
战略人力规划:
- Freelancer Conversion: 70% of marketing executives have transitioned freelancers into full-time roles, highlighting the long-term value and potential of freelance talent.
- Talent Recommendation: 99% of Marketing Executives surveyed who frequently use freelancers are likely to recommend hiring freelancers to other marketing leaders.
- 自由职业者转换:70%的营销主管已经将自由职业者转变为全职角色,突显自由职业人才的长期价值和潜力。
- 人才推荐:99%的营销主管经常使用自由职业者的人士表示愿意向其他营销领导人推荐聘请自由职业者。
To access the complete 2024 Marketing Executives Survey Report and gain deeper insights into the evolving role of freelancers in the marketing industry, please visit:
要获取完整的2024营销主管调查报告,并深入了解自由职业者在营销行业中发展角色,请访问:
Methodology
The research was conducted by Censuswide, among a sample of 503 U.S. Marketing Executives (18+, with companies with 50+ employees) who use freelancers. The data was collected between 06.08.2024– 15.08.2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles. Censuswide is also a member of the British Polling Council.
方法论
该研究由Censuswide进行,在一份503名美国营销主管(18岁以上,公司有50名以上员工)的样本中进行,这些主管使用自由职业者。数据收集时间为2024年06月08日至08月15日。 Censuswide遵守并聘用市场研究协会的成员,并遵循基于ESOMAR原则的MRS行为守则。 Censuswide也是英国民调委员会的成员。
About Fiverr
Fiverr's mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Pro, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
关于Fiverr
Fiverr的使命是改变全球的工作模式。我们的存在旨在使人们更加平等地获得人才,并为人才提供机会,使任何人都可以发展自己的业务、品牌或梦想。从小型企业到《财富》500强,全球约400万客户在过去一年与Fiverr上的自由职业人才合作,确保他们的劳动力保持灵活、适应性强、机动性强。通过Fiverr Pro,大型公司可以找到适合其需求的正确人才和工具,帮助他们茁壮成长。 在Fiverr上,您可以找到超过700种技能,涵盖从编程到3D设计,数字营销到内容创作,从视频动画到建筑等各种技能。
Don't get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on X, Instagram, and Facebook.
不要被落下——通过访问fiverr.com来成为未来工作的一份子!fiverr.com阅读我们博客,并在我们之后的推特上关注我们。X, Instagram,和页面。Facebook.
Media Contact:
Laura Podesta
press@fiverr.com
媒体联系人:
Laura Podesta
press@fiverr.com
______________________________
1 'Slightly Negative' and 'Really negative' answers combined. (Q10. How positive or negative are your feelings on emerging tech (AI and machine learning)?)
______________________________
1 '稍微负面'和'非常负面'的答案合并。 (Q10. 您对新兴技术(人工智能和机器学习)的感觉积极还是消极?)
A photo accompanying this announcement is available at
此公告附带的照片