Omnicom Acquires LeapPoint To Improve The Orchestration And Performance Of Their Entire Marketing Lifecycle; Financial Terms Not Disclosed
Omnicom Acquires LeapPoint To Improve The Orchestration And Performance Of Their Entire Marketing Lifecycle; Financial Terms Not Disclosed
Omnicom (NYSE: OMC) today announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle. The move is part of OPMG's strategic efforts to offer the industry's most comprehensive end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale.
纽交所上市公司奥尼康姆（NYSE: OMC）今天宣布，其精准营销部门奥尼康姆精准营销集团（OPMG）已收购了数字咨询公司LeapPoint，该公司专注于帮助组织改善整个营销生命周期的协调和表现。此举是OPMG为提供行业最全面的端到端内容解决方案而采取的战略举措之一，旨在赋予营销人员加速工作流程并在速度和规模上为客户提供个性化体验的能力。
Led by Co-Founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes and Adobe technology. As an Adobe Gold Solution Partner, LeapPoint has deep expertise across Adobe Experience Cloud, with a particular focus on Adobe Workfront, Fusion and the rest of Adobe's Content Supply Chain product offerings. The company's services streamline and automate workflows, break down operational silos, and improve team collaboration.
由联合创始人兼首席执行官Nik DeBenedetto领导，LeapPoint帮助财富1000强企业通过战略性地整合人员、流程和adobe技术来优化其营销组织的表现。作为Adobe黄金解决方案合作伙伴，LeapPoint在Adobe Experience Cloud方面拥有深厚的专业知识，特别关注Adobe Workfront、Fusion和Adobe的其他内容供应链产品。该公司的服务可以简化和自动化工作流程，打破运营隔阂，提高团队协作。
LeapPoint empowers creatives and marketers to work together with generative AI to minimize manual work and maximize creative output, providing them with valuable information needed to generate on-brand content at scale.
LeapPoint赋能创意和营销人员利用生成式人工智能一起工作，以最小化手动工作并最大化创作产出，为他们提供生成符合品牌要求的内容所需的宝贵信息，并实现规模化。
