This Homebuilder Is Slashing Prices In Key Cities Where Prices Soared The Most
This Homebuilder Is Slashing Prices In Key Cities Where Prices Soared The Most
"We experienced variability in demand across the quarter, with softening in late June through July, as buyers continued to evaluate elevated mortgage interest rates, and general economic concerns were rising. As rates moderated in August, our net orders improved," said In response to changing market conditions in Florida and Texas, leading homebuilder KB Home (NYSE:KBH) has decided to slash home prices in Austin, San Antonio, Orlando, and Jacksonville.
为应对佛罗里达和德克萨斯州不断变化的市场条件，领先的住宅建筑商kb home（纽交所:KBH）决定在奥斯汀、圣安东尼奥、奥兰多和杰克逊维尔削减房屋价格。
What Happened: According to KB Home's Chief Operating Officer, Robert McGibney, the company has reduced home prices in these regions due to shifts in the housing markets of Florida and Texas.
发生了什么:据kb home首席运营官罗伯特·麦吉布尼称，公司由于佛罗里达和德克萨斯州住房市场的变化，已经降低了这些地区的房屋价格。
Earlier this week, the company reported third-quarter financial results. The company reported third-quarter revenue of $1.75 billion, beating analyst estimates of $1.728 billion. The U.S. homebuilder reported third-quarter earnings of $2.04 per share, beating analyst estimates of $2.02 per share.
本周早些时候，公司发布了第三季度财务结果。该美国住宅建筑商报告第三季度营业收入为175亿美元，超过分析师预期的172.8亿美元。该公司报告第三季度每股收益为2.04美元，超过分析师预期的2.02美元。
"We experienced variability in demand across the quarter, with softening in late June through July, as buyers continued to evaluate elevated mortgage interest rates, and general economic concerns were rising. As rates moderated in August, our net orders improved," said Jeffrey Mezger, chairman and CEO of KB Home.
"在本季度需求存在变化，在6月底到7月份出现疲软，因为购房者继续评估升高的抵押利率，同时普遍经济状况也在恶化。随着利率在8月份趋于稳定，我们的净订单有所改善。"kb home董事长兼首席执行官杰弗里·梅斯格尔表示。
According to the ResiClub report, KB Home expects full-year 2024 housing revenues in the range of $6.85 billion to $6.95 billion. Average selling prices for the full year are expected to be approximately $490,000.
根据ResiClub报告，kb home预计2024财年的房屋营业收入区间为685亿至695亿美元。全年的平均销售价格预计约为49万美元。
According to McGibney, the company has witnessed a revival in sales since the implementation of the price cuts, especially in August, with sales improving each week of the month and continuing into September.
根据麦吉布尼称，公司自价格下调以来，销售呈现复苏迹象，尤其是在8月份，每周销售额逐渐提高，并持续至9月。
Also Read: KB Home Slips After Earnings: What's Next for Homebuilders?
另请阅读:kb home盈利后下滑，房屋建筑商的下一步是什么？
ResiClub highlighted that the markets of Austin, San Antonio, Orlando, and Jacksonville are among the few metro area housing markets where active inventory for sale has bounced back to pre-pandemic levels. This rise in inventory was flagged as a critical metric to monitor for potential falling home prices.
ResiClub指出，奥斯汀、圣安东尼奥、奥兰多和杰克逊维尔等市场是少数几个房屋市场之一，销售活跃库存已经恢复到疫情前水平。这种库存增加被视为一个重要的指标，可能导致房价下跌。
Despite the price reductions, KB Home's net new orders in Q3 2024 remained essentially unchanged compared to Q3 2023. The company's gross margin continues to slowly compress after skyrocketing during the Pandemic Housing Boom, but it has not yet fully returned to pre-pandemic levels.
尽管价格下调，kb home在2024年第三季度的净新增订单与2023年第三季度基本持平。公司毛利率在疫情期住房繁荣后飙升后继续缓慢下滑，但尚未完全恢复到疫情前的水平。
Why It Matters: The decision by KB Home to reduce prices in these key markets is a significant indicator of the changing dynamics in the housing market. The increase in active inventory, coupled with the company's steady sales despite price cuts, suggests a shift in consumer behavior and market conditions.
为何重要：kb home决定在这些关键市场降价是住房市场变化动态的重要指标。活跃库存的增加，再加上公司尽管降价仍保持稳定销售，表明消费者行为和市场情况发生了变化。
This could potentially impact other homebuilders and the overall housing market in the future. As such, this development warrants close monitoring by investors and stakeholders in the real estate sector.
这可能会对其他房地产业建筑商和未来的整体房地产市场产生影响。因此，投资者和股东在房地产板块应对这一发展进行密切监测。
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