Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle
Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle
Amazon.Com Inc (NASDAQ:AMZN) targets more advertisements across its television shows and movies on Prime Video in 2025, taking a cue from Netflix Inc (NASDAQ:NFLX) and Walt Disney Co (NYSE:DIS) Disney+, the Financial Times cites Kelly Day of Prime Video International.
亚马逊公司（纳斯达克: AMZN）计划在2025年在其Prime Video电视节目和电影中增加更多广告，借鉴奈飞公司（纳斯达克: NFLX）和华特迪士尼公司（纽交所: DIS）的Disney+，《Financial Times》援引Prime Video International的Kelly Day。
Day told FT that Amazon had ramped up spending on Prime content, including more on live sports rights, like its rivals.
Day告诉《金融时报》（Ft），亚马逊已经加大了在Prime内容上的支出，包括在直播体育转播权等方面。
Streaming rivals Netflix, Warner Bros. Discovery, Inc (NASDAQ:WBD) Max, Paramount Global (NASDAQ:PARA) Paramount+, and Disney+'s cheaper ad-supported tier bears testimony to the popularity that Amazon proposes to mint now.
流媒体竞争对手奈飞、华纳兄弟发现公司（纳斯达克: WBD）Max、Paramount Global（纳斯达克: PARA）Paramount+，以及迪士尼+更便宜的广告支持层证明了亚马逊打算如今要获利的受欢迎程度。
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In January, Citi estimated over $5 billion in "high-margin advertising revenue" from Prime Video.
一月份，花旗估计Prime Video将获得超过50亿美元的“高利润广告营收”。
According to FT, Amazon's digital advertising business revenues rose 20% to $12.8 billion during the second quarter of 2024.
根据Ft报道，亚马逊的数字广告业务收入在2024年第二季度增长了20%，达到128亿美元。
Day told the FT that Amazon proposes to tap advertisers by showcasing its potential to reach about 19 million monthly British viewers, implying a third of the population.
Day告诉《金融时报》，亚马逊计划通过展示其潜力，吸引大约1900万英国月度观众，暗示占该国人口的三分之一的广告商。
Amazon's ad-supported Prime Video tier had a global ad reach of 200 million, with more than 50% in the U.S. Amazon also eyes interactive and "shoppable" ad formats for Prime Video.
亚马逊的广告支持Prime Video层在全球范围内拥有2亿广告触达，并有超过50%的观众位于美国。亚马逊还计划在Prime Video中引入交互和“可购买”的广告格式。
Netflix's stock has increased 89% in the last 12 months. KeyBanc analyst Justin Patterson projected upside from its content slate, including National Football League games, "Squid Game," and an upcoming price hike.
奈飞的股价在过去12个月中上涨了89%。KeyBanc的分析师贾斯汀·帕特森预测其内容包括全国橄榄球联赛比赛、《乌贼游戏》以及即将到来的价格上涨。
According to Statista, in the second quarter of 2024, Amazon Prime Video and Netflix's subscription video-on-demand (SVOD) services had a market share of 22% each in the U.S. Netflix had 247.2 million subscribers compared to Amazon Prime Video's 200 million, and Disney+ had 150.2 million, according to a Forbes report.
据Statista报道，2024年第二季度，亚马逊Prime Video和奈飞的订阅视频点播(SVOD)服务在美国各占市场份额的22%。奈飞有24720万订阅用户，相比之下，亚马逊Prime Video有20000万，迪士尼+有15020万，根据福布斯的报道。
Walt Disney stock is up over 18%. The company's 2024 blockbusters, including "Inside Out 2" and "Deadpool & Wolverine," could boost its streaming service.
华特迪士尼股价上涨超过18%。该公司2024年的重磅影片，包括《头脑特工队2》和《死侍＆金刚狼》，可能提升其流媒体服务。
Amazon stock has grown by over 48% in the last 12 months thanks to its e-commerce and cloud businesses.
亚马逊的股价在过去12个月中增长了超过48%，得益于其电子商务和云业务。
Price Action: AMZN stock is down 0.25% at $184.30 premarket at the last check Thursday.
股价走势：周四最后一次检查时，亚马逊股价为184.30美元，预市下跌0.25%。
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- 亚马逊对迪士尼：电子商务巨头在流媒体战争中挑战米老鼠
Photo courtesy: Thibault Penin on Unsplash
图片由Unsplash上的Thibault Penin提供