Social media company Meta Platforms Inc. (NASDAQ:META) has paid out over $2 billion to content creators this year as it works to boost monetization efforts for users of the platform.
Here's a look at what the company has done and what's next.
What Happened: Meta Platforms' Facebook began monetization efforts in 2017 because it wanted to compete with other social media platforms and video outlets such as YouTube.
The company has paid out $2 billion over the last year with payouts for short-form videos and Reels up 80% year-over-year, as reported by TechCrunch.
Facebook said that more than four million content creators have earned money from the platform since 2017.
While the $2 billion figure is large and could be eye-catching to lure content creators to Facebook, the figure is a fraction of the $70 billion paid out by YouTube to content creators over the last three years as part of its partner program, TechCrunch reported.
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What's Next: To help grow its content creation, Meta announced several changes this week.
The company is rolling out Facebook Content Monetization, which combines three existing creator monetization efforts (in-stream ads, ads on Reels, Performance bonus) into one platform.
Creators on the new platform can earn from photos, text posts, short videos and longer videos, according to the company.
"We're proud of how our monetization programs have helped creators thrive on Facebook, but we know that the different availability, eligibility requirements and sign-up processes of our various programs have resulted in some creators missing opportunities and other not being eligible to earn from all available formats," the company said.
With the new platform, creators only have to join one platform with several ways to monetize their content.
The company sent out invitations to one million creators as part of the content monetization beta launch. Additional invitations will be sent in the "following months."
Open enrollment for the content monetization platform begins in 2025.
META Price Action: Meta stock closed Monday up 1.74% to $582.77 on Thursday versus a 52-week trading range of $279.40 to $583.36. Meta stock is up 68.3% year-to-date in 2024.
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社交媒体公司meta platforms inc.(纳斯达克:META)今年已经向内容创作者支付了超过20亿美元,以提升平台用户的货币化努力。
让我们来看看该公司已经做了什么,以及接下来会做什么。
发生了什么:Meta Platforms的Facebook从2017年开始进行货币化努力,因为它希望与其他社交媒体平台和视频网站(如YouTube)竞争。
据TechCrunch报道,公司在过去一年里支付了20亿美元,其中短视频和Reels的支付金额比去年增长了80%。
Facebook表示自2017年以来,已经有超过400万内容创作者从该平台赚取了收入。
尽管200亿美元的数字庞大并且可能吸引内容创作者转向Facebook,但据TechCrunch报道,这个数字只是YouTube在过去三年中向内容创作者支付的700亿美元的一小部分,作为其合作伙伴计划的一部分。
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下一步:为了帮助增加其内容创作,meta平台宣布了本周的几项变化。
该公司推出了Facebook内容变现,将三项现有的创作者变现努力(视频内广告、Reels上的广告、绩效奖金)合并为一个平台。
根据公司的说法,新平台上的创作者可以通过照片、文字帖子、短视频和长视频赚取收入。
公司表示:“我们为我们的变现计划如何帮助创作者在Facebook上蓬勃发展感到骄傲,但我们知道,由于各种计划的不同可用性、资格要求和注册流程,一些创作者错失了机会,其他则无法从所有可用的格式中获利。”
有了新平台,创作者只需加入一个带有多种赚钱方式的平台。
作为内容变现测试版发布的一部分,该公司向100万名创作者发出了邀请。额外的邀请将在“接下来的几个月”内发送。
内容变现平台的公开注册将于2025年开始。
META股价走势:与52周交易区间为$279.40至$583.36相比,meta股票周一收盘时上涨了1.74%,收于$582.77。meta股票已经在2024年累计上涨了68.3%。
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