PETALING JAYA, 7 October 2024 – CelcomDigi Berhad ("CelcomDigi") and PR1MA Corporation Malaysia ("PR1MA") today announced a partnership to transform PR1MA homes and commercial developments with smart city solutions, powered by Malaysia's widest and fastest network. The collaboration underscores a shared commitment to enhancing connectivity, fostering digital inclusivity, and improving the quality of life for PR1MA homeowners and its communities.

Under the Memorandum of Understanding (MoU) between CelcomDigi and PR1MA's wholly-owned subsidiary, PR1MA Communications Sdn Bhd, both parties plan to collaborate to provide fibre-to-the-home (FTTH) and fixed wireless access (FWA) solutions to PR1MA projects. The MoU also includes the implementation of centralised network solutions, managed from a single data centre, which will enable real-time monitoring of bandwidth usage and provide seamless digital experiences at affordable costs.

Additionally, both parties are exploring opportunities to offer special mobile and broadband bundle deals, tailored to meet the digital needs of PR1MA communities, making quality connectivity more accessible and affordable.

These integrated digital connectivity solutions are the foundation to enable both parties to explore the development of smart city features, such as security and surveillance systems, efficient energy management, and data-driven traffic management, all of which enhance safety, convenience, and sustainability for PR1MA communities.

This collaboration also supports the Government's initiatives to achieve smart cities in line with its vision of enhancing digital technology and smart networks at the national level. PR1MA is committed to this aspiration by prioritising smart home development in its projects, incorporating features such as energy management systems and safety enhancements that add value to modern, and eco-friendly residences.

"This strategic collaboration with CelcomDigi marks a significant step forward in our mission to provide PR1MA residents with a truly comprehensive and holistic living environment. By leveraging cutting-edge solutions, we aim to enhance not only the comfort and convenience of our communities but also the safety and security of all residents. PR1MA is eager to explore innovative ways to integrate smart city technologies into both our existing and future projects, ensuring that our developments remain sustainable and inclusive. Ultimately, our goal is to create vibrant, connected communities that significantly uplift the quality of life and well-being for all PR1MA residents," said YBhg. Datuk Seri Haji Mohd Nazri bin Md. Shariff, PR1MA Group Chief Executive Officer and Member of Corporation.

Datuk Idham Nawawi, CelcomDigi's Chief Executive Officer said, "We are pleased to be chosen by PR1MA to provide the best digital connectivity and innovative solutions that are essential in enabling modern living for PR1MA communities. This partnership allows the advancement of technology to be experienced by all levels of society, ensuring that more Malaysians benefit from smart city innovations. We continue to strengthen our commitment in accelerating the adoption of 5G, AI and advanced technologies, further supporting the nation's transformation towards a 5G-AI-enabled digital society.

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