Zeta Global Expands Reach With $250M LiveIntent Acquisition, AI-Driven Growth Ahead
Zeta Global Expands Reach With $250M LiveIntent Acquisition, AI-Driven Growth Ahead
The agreement includes a potential earnout of up to $25 million per year, split 50% cash and 50% stock, based on significant Adjusted Zeta Global Holdings Corp. (NYSE:ZETA) shares are trading higher premarket on Wednesday. The company disclosed its agreement to acquire LiveIntent for a total of $250 million.
全球货币控股有限公司（NYSE:ZETA）股票在周三盘前交易上涨。该公司披露其同意以总计$25000万收购LiveIntent。
LiveIntent's assets, publisher network, and channel capabilities will strengthen the Zeta Marketing Platform and advance Zeta's position in AI-powered marketing.
LiveIntent的资产、发布商网络和渠道能力将加强Zeta营销平台，并推进Zeta在人工智能营销领域的地位。
The company expects to pay $77.5 million in cash and $172.5 million in common stock at closing. The stock portion will be subject to a lockup and sale volume restrictions after its release.
该公司预计在交易结束时支付$7750万现金和$17250万普通股。股份部分将在发布后受限于锁定期和成交量要求。
The agreement includes a potential earnout of up to $25 million per year, split 50% cash and 50% stock, based on significant Adjusted EBITDA growth and sustained margin expansion in 2025, 2026, and 2027.
该协议包括每年最高达$2500万的潜在盈利分成，按照2025年、2026年和2027年的调整后EBITDA增长和持续盈利扩张情况，分为50%现金和50%股份。
Also Read: Zeta Global Unveils New AI Tools For Mobile Marketing: Details
另请阅读：Zeta Global发布了用于移动营销的新人工智能工具：详细信息
Additionally, Zeta will issue $25 million in Performance Stock Units to LiveIntent's management team, contingent on meeting specific performance and retention targets during the same period.
此外，Zeta将向LiveIntent的管理团队发放$2500万的绩效股单位，取决于在同一时期达到特定绩效和留任目标。
The transaction is expected to close in the fourth quarter of 2024, pending customary closing conditions.
预计本次交易将于2024年第四季度结束，取决于惯例的交易条件。
Zeta reaffirmed its third-quarter 2024 guidance of revenue of at least $255 million ($251.15 million estimate) and adjusted EBITDA of at least $50.2 million.
Zeta重申其2024年第三季度至少$25500万的营业收入指引（预估$25115万）和至少$5020万的调整后EBITDA。
David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global said, "As more brands view first party data as a corporate asset, seek to make AI actionable, and move towards a single platform that powers more efficient and effective marketing across the customer lifecycle, this acquisition accelerates Zeta's flywheel and positions the combined company to continue to grow faster than the market."
Zeta Global的联合创始人、主席兼首席执行官David A. Steinberg表示：“随着越来越多的品牌将第一方数据视为企业资产，力求使人工智能可操作，并朝着一个能够推动更高效、更有效营销跨客户生命周期的单一平台迈进，此次收购加速了Zeta的增长动能，并让合并后的公司继续保持比市场增长更快的速度。”
"This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x. We already have interest from Zeta customers in our largest verticals for cross selling opportunities, and we believe these synergies can accelerate LiveIntent's growth while continuing Zeta's strong organic growth rates."
“这项收购对盈利立即增值，并以高度有吸引力的调整后EBITDA倍数约16倍定价。我们已经得到 Zeta 客户对我们最大行业的跨销售机会感兴趣，我们相信这些协同效应可以加速 LiveIntent 的增长，同时继续保持 Zeta 强劲的有机增长率。”
As of June 30, the company held cash and cash equivalents of $154.7 million.
截至6月30日，该公司持有现金及现金等价物155亿美元。
Investors can gain exposure to the stock via the Invesco Dorsey Wright Technology Momentum ETF (NASDAQ:PTF) and the Alpha Architect U.S. Quantitative Momentum ETF (NASDAQ:QMOM).
投资者可以通过Invesco Dorsey Wright Technology Momentum ETF（纳斯达克代码：PTF）和Alpha Architect美国量化动量ETF（纳斯达克代码：QMOM）来获得该股的暴露。
Price Action: ZETA shares are up 4.27% at $33.20 premarket at the last check Wednesday.
股价走势：ZETA股价在周三最后一次检查时预市上涨4.27%，报33.20美元。
Photo via Shutterstock
图片来自shutterstock。
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