Nike Upgraded: Analyst Optimistic Despite Lengthy Process And Competitive Challenges
Nike Upgraded: Analyst Optimistic Despite Lengthy Process And Competitive Challenges
Exiting retail partnerships also resulted in share losses to competitors like ONON and HOKA, which will be difficult to regain, adds the analyst.Truist Securities analyst Joseph Civello upgraded Nike, Inc. (NYSE:NKE) to Buy from Hold and raised the price target to $97 from $83.
Truist Securities的分析师Joseph Civello将耐克公司(NYSE:NKE)的评级从持有调高至买入，并将目标价从83美元提高至97美元。
The analyst writes that while he still sees the turnaround process as lengthy and uncertain, he is more optimistic about the stock as investor expectations now seem more realistic.
分析师写道，尽管他仍然认为扭亏过程漫长且不确定，但他对股票更加乐观，因为投资者目前的预期似乎更加现实。
In particular, the analyst attributes Nike's recent struggles to its heavy focus on DTC growth since 2020, which has stifled innovation and caused customer fatigue with key products, making its current franchise management strategy necessary.
特别是分析师将耐克最近的困境归因于自2020年以来过分关注DTC增长，这抑制了创新并导致客户对重点产品产生疲劳，使其目前的特许经营管理策略成为必要。
Exiting retail partnerships also resulted in share losses to competitors like ONON and HOKA, which will be difficult to regain, adds the analyst.
退出零售伙伴关系还导致与ONON和HOKA之类的竞争对手的份额损失，这将难以恢复，分析师补充道。
With experienced company leadership back in charge, the analyst believes that they are steering in the right direction.
在经验丰富的公司领导人重新掌控之际，分析师认为他们正在朝着正确的方向前进。
Civello sees the rehiring of 30-year veteran Tom Peddie and the appointment of incoming CEO Elliot Hill, with his strong experience in marketplace and marketing, as key steps in driving the turnaround.
Civello认为，30年资深员工Tom Peddie的再聘以及即将上任的首席执行官Elliot Hill的任命，以及他在市场和营销方面丰富的经验，是推动扭亏的关键步骤。
Although a full recovery is a long-term goal, near-term wins—like increased marketing investment, improved wholesale relationships, and promoting ambassador Caitlin Clark should help demonstrate to investors that better times are ahead, adds the analyst.
尽管全面复苏是一个长期目标，但近期的胜利—如增加营销投资、改善批发关系以及推广大使Caitlin Clark，应有助于向投资者展示更好的时机即将到来，分析师补充道。
Civello maintained EPS estimates at $2.75 for 2025 and $3.10 for 2026.
Civello维持了2025年每股收益预期为2.75美元，2026年为3.10美元。
This month, the athletic footwear and apparel company reported first-quarter revenue of $11.59 billion, missing analyst estimates of $11.65 billion and EPS of 70 cents per share, beating analyst estimates of 52 cents per share.
这家运动鞋和服装公司本月报告第一季度营业收入为115.9亿美元，低于分析师预估的116.5亿美元，每股收益为70美分，高于分析师预估的52美分。
Investors can gain exposure to the stock via First Trust Dow 30 Equal Weight ETF (NYSE:EDOW) and VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:MVAL).
投资者可以通过First Trust Dow 30 Equal Weight ETF (NYSE:EDOW)和VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:MVAL)来获得该股票的暴露度。
Price Action: NKE shares are down 0.27% at $82.23 at the last check Thursday.
价格走势：耐克股价在上周四最后一次检查时下跌0.27％，报收于82.23美元。
Photo via Shutterstock
图片来自shutterstock。
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