$Apple (AAPL.US)$ is reportedly ramping up its efforts to compete with $Meta Platforms (META.US)$. The iPhone maker's discounted version of the first-generation mixed-reality headset, Vision Pro, could be ready by next year.
What Happened: Over the weekend, in his latest "Power On" newsletter Bloomberg columnist Mark Gurman reported that Apple's Vision Pro team is working on at least four new devices that address current criticisms.
Apple's headset faces issues such as heavy weight, expensive price tag, and sometimes too hot to touch.
According to Gurman, Cupertino's new devices include a low-cost headset expected to launch next year and a second-generation Vision Pro set to release in 2026.
Priced at around $2,000, the low-cost variant of Vision Pro is anticipated to double the unit sales of the product.
Moreover, Apple is also considering launching smart glasses to compete with Meta's Ray-Bans and AirPods equipped with cameras by 2027, the analyst stated.
"The bigger problem for Apple right now is that it's not getting new technology out the door quickly enough," Gurman noted, adding, "It's [Apple] no longer the leader in several critical new technologies, and that's scary."
Why It Matters: While Apple is struggling, Mark Zuckerberg's Meta has seen success with its affordable and lightweight Ray-Ban smart glasses.
Last month, Meta also unveiled new AI features and holographic Orion glasses, which Zuckerberg described as the first-ever full holographic augmented reality glasses.
Earlier it was also reported that Oculus founder Palmer Luckey and Meta might be mending fences, which could lead to innovations. Both Zuckerberg and Luckey have suggested their openness to work again.
Meanwhile, Apple previously also rejected a proposal from Meta to integrate its AI chatbot, Llama, into the iPhone, citing privacy concerns.
$苹果 (AAPL.US)$ 据报道,苹果正在加大努力以与meta platforms竞争。 $Meta Platforms (META.US)$这家苹果公司推出的第一代混合现实头盔Vision Pro的折扣版可能会在明年推出。
事件经过:在周末,彭博专栏作家马克·古尔曼在他的最新“Power On”通讯中报道,苹果的Vision Pro团队正在研发至少四款新设备,以解决当前的批评问题。
苹果的头戴设备面临重量过重、价格昂贵以及有时过热等问题。
据古尔曼称,库比蒂诺的新设备包括明年预计推出的低成本头戴设备,以及计划在2026年发布的第二代Vision Pro。
售价约为$2,000的Vision Pro低成本变体预计将使产品销量翻倍。
此外,分析师指出,苹果还在考虑推出智能眼镜以与meta platforms的Ray-Bans和配备摄像头的AirPods在2027年竞争。
“苹果目前面临的更大问题是技术推出速度不够快,"古尔曼指出,并补充说:“它不再是几项关键新技术的领先者,这是值得担心的。”
重要性:尽管苹果正面临困境,但马克·扎克伯格的meta platforms则凭借其价格实惠、轻量化的Ray-Ban智能眼镜取得了成功。
上个月,meta platforms还推出了新的人工智能功能和全息Orion眼镜,扎克伯格将其描述为有史以来首款全息增强现实眼镜。
此前也有报道称,Oculus创始人帕尔默·勒基和meta platforms可能正在修复关系,这可能会带来创新。扎克伯格和勒基都表示他们愿意再次合作。
与此同时,之前苹果还拒绝了meta platforms提出的将其人工智能聊天机器人Llama整合到iPhone中的提议,理由是隐私问题。