TORONTO, Oct. 16, 2024 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. ("Lifeist" or the "Company") (TSXV: LFST) (FRANKFURT: M5B0) (OTCMKTS: LFSWF), a health-tech company that leverages advancements in science and technology to support wellness in innovative ways, today announced the termination of its consulting agreement with Singular Narrative Management Ltd. ("Singular") effective October 31, 2024. Singular will continue to provide its services under the consulting agreement until such time. The parties mutually agreed to terminate the agreement, originally announced on June 30, 2023, and renewed effective August 1, 2024 as Singular's mandate under the agreement will be completed by October 31, 2024.

The agreement with Singular has provided strategic business consulting, product development, and brand marketing services to Lifeist and its operating divisions during a critical period of time for the Company. Over the term of the contract, Singular has worked closely with the Company to support various business initiatives, including new product launches and existing marketing strategies. Lifeist extends its gratitude to the team at Singular for their contributions.

"While the engagement with Singular has provided important insights and value, Lifeist looks forward to the next phase of focus and growth," said Meni Morim, CEO of Lifeist Wellness. "We thank the team at Singular for their services during this important time for the Company."

The termination of the Singular contract reflects Lifeist's ongoing commitment to allocating resources effectively to initiatives that drive long-term growth. By focusing on Mikra and ensuring that all partnerships are aligned with its strategic goals, the Company is better positioned to capitalize on market opportunities in the health and wellness sector. This move strengthens Lifeist's ability to pursue future growth opportunities within its primary business unit.

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist leverages advancements in science and technology to develop innovative products, support human wellness and transform lives. Lifeist's key asset is its U.S. biosciences subsidiary Mikra Cellular Sciences Inc., a biosciences and consumer wellness company focused on developing and selling innovative products.

Information on Lifeist and its businesses can be accessed through the links below:

Contact:
Meni Morim
CEO
Lifeist Wellness Inc.
Ph: 647-362-0390
Email: ir@lifeist.com

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Source: Lifeist Wellness Inc.