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Alibaba Uses AI Tool Quanzhantui To Boosts Singles' Day Sales, Driving Growth for Merchants

Alibaba Uses AI Tool Quanzhantui To Boosts Singles' Day Sales, Driving Growth for Merchants

阿里巴巴利用人工智能工具全站推来推动双十一销售,为商家带来增长
Benzinga ·  10/21 08:23

Alibaba Group Holding (NYSE:BABA) voiced notable progress with its digital marketing tool, Quanzhantui, which launched earlier this year and aims to drive revenue on its Taobao and Tmall platforms.

阿里巴巴(临时代码)表示,其数字营销工具全站推取取得了显著进展,该工具于今年早些时候推出,旨在推动其淘宝和天猫平台的营业收入。

The tool helps merchants improve their sales by leveraging AI-powered technology.

该工具利用人工智能技术帮助商家提高销售额。

According to Eddie Liu, head of marketing and branding at Alimama, the tool was crucial in supporting 1.3 million products on the first day of Singles' Day, the SCMP reports.

根据Alimama的市场营销和品牌负责人Eddie Liu称,该工具在双十一当天支持了130万款产品,据《南华早报》报道。

Also Read: Alibaba And JD.com Ease Rivalry, Share Logistics In Response To Economic Challenges

阅读更多:阿里巴巴和京东缓解竞争,分享物流以应对经济挑战

Alibaba launched Quanzhantui to help merchants grow their revenue, especially during competitive shopping events like Singles' Day.

阿里巴巴推出全站推助力商家增加营业收入,特别是在双十一等竞争性购物活动期间。

The company introduced Quanzhantui, alongside a new technology service fee, as part of its strategy to increase monetization.

作为增加货币化策略的一部分,该公司推出了全站推并增设新技术服务费。

During the initial day of Alibaba's Singles' Day promotion, Quanzhantui supported over 250,000 merchants and helped increase their gross merchandise value (GMV) by 66% compared to the previous day.

在阿里巴巴双十一促销活动的首日,全站推支持超过25万家商家,并帮助其商品总价值较前一日增长了66%。

Alibaba launched a 1 billion yuan ($142 million) promotion on October 1, waiving delivery fees for Taobao orders over 99 yuan in Hong Kong.

阿里巴巴于10月1日推出了10亿人民币(14200万美元)的促销活动,在香港凡购物满99元的淘宝订单免除送货费。

Taobao's GMV and order volume have grown significantly, with vital positive feedback on the free shipping initiative.

淘宝的商品总价值和订单量显著增长,对免费运费计划的积极反馈至关重要。

China is reportedly planning a massive fiscal stimulus of 6 trillion yuan ($850 billion) over three years to boost its economy. This will be accompanied by central bank measures to lower interest rates and reserve requirements.

据报道,中国计划在三年内进行达到6万亿人民币(8500亿美元)的巨额财政刺激以提振经济。这将伴随央行采取降低利率和准备金要求等措施。

As part of their Singles' Day preparations, Alibaba, JD.com Inc (NASDAQ:JD), and PDD Holdings Inc (NASDAQ:PDD) launched early promotions on October 16. Alibaba committed over $5.7 billion to offering discounts and free nationwide shipping.

作为双11大促的一部分,阿里巴巴、京东和pdd holdings分别于10月16日推出早期促销活动。阿里巴巴承诺投入逾57亿美元提供折扣和全国免邮服务。

Alibaba's fiscal first-quarter topline grew by 4% to $33.47 billion, missing the analyst estimate of $34.81 billion. Taobao and Tmall Group revenue declined by 1% to $15.60 billion.

阿里巴巴的财年第一季度营收增长4%,达到334.7亿美元,低于分析师预期的348.1亿美元。淘宝与天猫集团的营业收入下降1%,至156亿美元。

Alibaba Group stock has gained over 37% year-to-date. Investors can gain exposure to Alibaba through Goldman Sachs Hedge Industry VIP ETF (NYSE:GVIP) and Amplify Transformational Data Sharing ETF (NYSE:BLOK).

阿里巴巴(临时代码)股票今年迄今已累计涨幅超过37%。投资者可以通过高盛对冲行业VIP etf (纽约证券交易所:GVIP)和变革型数据共享技术etf-amplify (纽约证券交易所:BLOK)获取阿里巴巴的暴露。

Price Action: BABA stock traded lower by 2.47% at $99.90 premarket at the last check on Monday.

股价走势:周一最后一次交易时,阿里巴巴股价盘前下跌了2.47%,报99.90美元。

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