'Amazon Sets Rock-Bottom Pricing Plans for New Temu Rival Store' - The Information
'Amazon Sets Rock-Bottom Pricing Plans for New Temu Rival Store' - The Information
As Amazon prepares to launch a new low-price storefront to combat Temu, it's imposing severe price caps on what merchants can charge for their wares on the outlet, including an $8 limit for jewelry, $9 for bedding sets, $13 for guitars and $20 for sofas, according to messages from Amazon to merchants seen by The Information. The price caps ensure that Amazon's new storefront site is competitive with the bargain-basement prices on Temu, the two-year-old site owned by PDD Holdings whose success has forced Amazon to rethink how it runs its e-commerce business. It is a significant departure for Amazon, which hasn't historically set hard-and-fast price limits for merchants selling on its service.
亚马逊准备推出一个新的低价商店来对抗Temu，根据亚马逊发送给商家的消息，该商店对商品的定价设定了严格的价格上限，比如首饰的上限为8美元，床上用品套装为9美元，吉他为13美元，沙发为20美元。这些价格上限确保亚马逊的新商店与Temu上的平价产品竞争力相当，后者是一家由pdd holdings拥有的两年历史网站，其成功迫使亚马逊重新思考其电子商务业务的运营方式。对于亚马逊而言，这是一个重大转变，因为其过去并没有为在其服务上销售商品的商家设定具体的价格上限。
