Google's 'Holiday 100' Trending Gift List Features Sony, E.l.f. Beauty, Nike
Google's 'Holiday 100' Trending Gift List Features Sony, E.l.f. Beauty, Nike
Google said the data was measured and validated from May through September 2024 using the Google Trends Explore tool and Google's proprietary internal tools. Alphabet, Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google released its Holiday 100 annual list of curated gift ideas based on Google search trends data and Google's Shopping graph dataset of 45 billion product listings.
Alphabet，Inc.（纳斯达克：GOOG）（纳斯达克：GOOGL）的Google发布了其基于Google搜索趋势数据和Google购物图数据集的450亿个产品清单，根据节日100年度礼品清单。
Here's a look at some of the product searches trending this holiday season.
以下是本节假日季节一些热门产品搜索的概览。
The Details: All of the featured Google Trends in the Holiday 100 meet one or more of the following criteria for 2024: search interest that hit an all-time high, breakout search interest, trending or top search interest, dramatically higher search interest compared to pre-COVID-19 pandemic norms or noteworthy regional differences in U.S. search interest.
详情：在节日100中出现的所有特色Google趋势均符合以下2024年的一个或多个标准：达到历史最高搜索兴趣，突破性搜索兴趣，趋势或热门搜索兴趣，与COVID-19大流行前的搜索兴趣水平相比有显著提高，或者在美国搜索兴趣中有显著的区域差异。
Google said the data was measured and validated from May through September 2024 using the Google Trends Explore tool and Google's proprietary internal tools.
Google表示，该数据是从2024年5月至9月使用Google Trends 探索工具和Google的专有内部工具测量和验证的。
Beauty: e.l.f. Beauty, Inc.'s (NYSE:ELF) e.l.f. Halo Glow Liquid Filter is a featured product in the Beauty category as searches for the term "e.l.f. filter" were up 5,000% during the year. Estee Lauder Companies, Inc. (NYSE:EL) is also on the Holiday 100 as "Estee Lauder night serum" searches went up 130% in 2024. Google highlighted a surge in interest in "unisex fragrances" with searches up by 130%.
美妆：e.l.f. Beauty，Inc.（纽交所：ELF）的e.l.f. beauty Halo Glow Liquid Filter 是美妆类中的一款特色产品，因为“e.l.f.滤镜”一词的搜索量今年增长了5000%。雅诗兰黛（纽交所：EL）也位列节日100名单，因为“雅诗兰黛晚间精华”搜索在2024年增长了130%。Google强调了对“中性香水”的兴趣激增，搜索量增加了130％。
Toys & Games: Google highlighted Mattel, Inc.'s (NASDAQ:MAT) Barbie brand in the Toys and Games category saying that searches for "Barbie Dreamhouse" spike every holiday season. The Playstation Portal from Sony Group Corp. (NYSE:SONY) may also be a hot toy this year as Google reports searches for "ps portal" grew 50% this year.
玩具与游戏：Google在玩具和游戏类别中突出了Mattel，Inc.（纳斯达克：MAT）的芭比品牌，称搜索“芭比梦幻之家”的搜索量每个节日季节都会激增。索尼集团公司（纽交所：SONY）的Playstation Portal 也可能是今年的热门玩具，因为Google报告显示“ps portal”搜索今年增长了50%。
Apparel/Shoes: Nike, Inc. (NYSE:NKE) could see a bump in sales this holiday season with Google highlighting the athletic brand in the Apparel category. Searches for "tennis skirt" and "Nike Motiva" both hit all-time highs in 2024. The Holiday 100 list also features searches for "ballet flats" which climbed by 84% in 2024.
服装/鞋类：耐克公司（纽交所：NKE）可能会在本节日季节看到销售增长，因为Google在服装类中强调了这个运动品牌。2024年，“网球裙”和“Nike Motiva”这两个搜索都达到历史最高。节日100名单还包括搜索“芭蕾舞平底鞋”，在2024年增长了84%。
Why It Matters: Brands and retailers offering the products featured in Google's Holiday 100 gift guide could see a lift in sales during the 2024 holiday season resulting from the increased consumer interest indicated by Google Trends search data. Investors will get a look at the holiday season's sales and revenue when the companies report next quarter's results in early 2025.
为什么重要：提供Google节日100礼品指南中展示的产品的品牌和零售商可能会在2024年节日季节看到销售增长，这是根据Google Trends搜索数据显示的消费者兴趣增加而来的。投资者将在2025年初这些公司报告下一个季度的销售和营业收入时了解节日季节的销售情况。
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Photo: Jill Wellington from Pixabay
图片：来自Pixabay的Jill Wellington
