Mark Zuckerberg's Meta Eyes 2025 To Introduce Ads On Threads As Elon Musk's X Loses Favor With Major Brands: Report
Mark Zuckerberg's Meta Eyes 2025 To Introduce Ads On Threads As Elon Musk's X Loses Favor With Major Brands: Report
This move aligns with previous reports about the company's plans to monetize the platform. Instagram head Mark Zuckerberg's Meta Platforms Inc. (NASDAQ:META) is reportedly planning to introduce ads on its Threads platform in early 2025 as Elon Musk's X is losing favor with major brands.
马克·扎克伯格的meta platforms公司（纳斯达克：META）据悉计划于2025年初在其Threads平台上推出广告，因为埃隆·马斯克的X正失去主要品牌的青睐。
What Happened: Meta is set to allow a limited number of advertisers to create and publish ads on Threads starting January 2024, reported The Information, citing people familiar with the matter.
发生了什么：Meta计划允许少量广告商从2024年1月开始在Threads上创建和发布广告，《信息》报道，援引了熟悉此事的人士。
While the exact format of advertisements on Threads is yet to be revealed, they could potentially appear as "sponsored" posts. Meta aims to capitalize on the app's swift expansion, according to the report. Data compiled by Statista shows that Threads' monthly active users stood at 175 million at the end of the June 2024 quarter, up from 150 million in the quarter before.
虽然Threads上的广告确切格式尚未透露，但它们可能会作为“赞助”帖子出现。Meta旨在把握该应用程序迅速扩张的机会，报告指出。统计数据公司Statista的数据显示，截止到2024年6月季度，Threads的月活跃用户数达到了17500万，相比前一个季度的15000万有所增长。
This move aligns with previous reports about the company's plans to monetize the platform. Instagram head Adam Mosseri confirmed earlier that the company is "definitely" planning to bring ads to Threads.
这一举动与关于公司计划使该平台盈利的先前报告相一致。Instagram负责人亚当·莫瑟里早前确认，公司“肯定”计划在Threads上投放广告。
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Why It Matters: Musk's social media platform and Threads' rival X has been facing a backlash from advertisers due to concerns over explicit content and free speech issues.
为何这很重要：穆斯克的社交媒体平台和Threads的竞争对手X因涉及淫秽内容和言论自由问题而面临广告商的强烈反对。
In September, a report by analytics group Kantar revealed a significant decrease in marketers' trust in X as an advertising platform since its acquisition by Musk, with a predicted 26% decline in ad spending on X for 2025.
在九月，分析机构Kantar的一份报告显示，自穆斯克收购X以来，营销人员对该平台作为广告平台的信任度显著下降，预计2025年对X的广告支出将减少26%。
However, earlier this week, it was reported by the Financial Times that some advertisers are considering a return to X to curry favor with Musk and President-Elect Donald Trump.
然而，早些时候，金融时报报道，一些广告商正在考虑重返X，以博取穆斯克和当选总统特朗普的欢心。
Meanwhile, last month Meta reported its third-quarter earnings, which showed a revenue beat and a 5% increase in daily activities.
与此同时，去年底Meta公布了第三季度的财报，显示营业收入超出预期，日活跃用户数增加了5%。
During the earnings, the tech giant revealed that it generated $39.8 billion in advertising revenue over the past three months, accounting for 97% of its total revenue.
在财报中，这家科技巨头透露过去三个月内其广告营业收入达398亿，占其总营业收入的97%。
However, Meta CFO Susan Li stated that the company does not anticipate Threads to be a significant revenue driver in 2025.
然而，Meta首席财务官苏珊·李表示，公司预计Threads在2025年不会成为重大营业收入来源。
