Getty Images Partners With TikTok to Enhance Creative Advertising Solutions Through Symphony Creative Studio Integration
Getty Images Partners With TikTok to Enhance Creative Advertising Solutions Through Symphony Creative Studio Integration
Getty Images and TikTok partner to integrate premium creative content for enhanced advertising through TikTok's Symphony Creative Studio.
Getty Images和TikTok合作，通过TikTok的交响创意工作室整合优质创意内容以增强广告效果。
Quiver AI Summary
Quiver AI 概要
Getty Images announced a new integration with TikTok to enhance the creative capabilities for marketers and advertisers. The collaboration allows users to access Getty Images' vast library of premium imagery and videos directly through TikTok's AI-powered Symphony Creative Studio. This integration aims to help businesses create engaging TikTok-native ads and content more efficiently. Peter Orlowsky from Getty Images highlighted the growing demand for authentic storytelling in advertising, emphasizing the importance of high-quality content. TikTok's Andy Yang noted that this partnership provides marketers with commercially safe content to scale their advertising efforts globally. Overall, the integration is designed to improve content creation, enhance advertising effectiveness, and drive better engagement and conversion rates for businesses on the TikTok platform.
Getty Images宣布与TikTok的新集成，以增强市场营销人员和广告商的创意能力。此合作允许用户通过TikTok的人工智能驱动的交响创意工作室直接访问Getty Images庞大的优质图像和视频库。该集成旨在帮助企业更高效地创建适合TikTok的广告和内容。Getty Images的彼得·奥尔洛斯基强调了广告中对真实故事叙述日益增长的需求，并强调高质量内容的重要性。TikTok的安迪·杨指出，这一合作为市场营销人员提供了商业安全的内容，以便更好地扩展他们的全球广告工作。总体而言，该集成旨在改善内容创建，增强广告效果，推动企业在TikTok平台上的更好参与和转化率。
Potential Positives
潜在的积极因素
- Getty Images has partnered with TikTok, enhancing its presence in the rapidly growing social media advertising space.
- The integration provides direct access to Getty Images' extensive library of premium creative content, making it easier for marketers to create effective ads.
- This collaboration aligns with the demand for high-quality, authentic storytelling in advertising, supporting businesses in effectively engaging their audiences.
- The partnership is positioned to potentially drive higher conversion rates for businesses using TikTok for marketing, leveraging superior content to enhance viewer connection.
- Getty Images与TikTok合作，增强其在快速增长的社交媒体广告空间的存在。
- 该集成为市场营销人员提供了直接访问Getty Images广泛的优质创意内容库的机会，使他们更容易创建有效的广告。
- 这一合作与对高质量、真实故事叙述的广告需求相一致，支持企业有效吸引其受众。
- 该合作有望为使用TikTok进行市场营销的企业推动更高的转化率，利用优质内容增强观众的连接。
Potential Negatives
潜在负面影响
- By partnering with TikTok, Getty Images may be perceived as heavily reliant on a single platform for its marketing and content distribution, which could raise concerns about the company's long-term sustainability and diversification of revenue streams.
- The announcement does not provide any specific metrics or expected outcomes from the partnership, potentially leaving stakeholders questioning the effectiveness and impact of the integration on Getty Images' business performance.
- The integration with TikTok's Symphony Creative Studio may lead to increased competition with other content creators and visual libraries, potentially impacting Getty Images' market position and pricing power in the industry.
- 与TikTok合作，Getty Images可能会被认为在其营销和内容分发上过于依赖单一平台，这可能引发人们对公司长期可持续性和收入来源多样化的担忧。
- 该公告未提供任何具体的指标或对该合作关系的预期结果，这可能使利益相关者对集成对Getty Images业务表现的有效性和影响产生疑问。
- 与TikTok的Symphony Creative Studio的集成可能会导致与其他内容创作者和视觉库的竞争加剧，这可能影响Getty Images在行业板块中的市场地位和定价权。
A Media Snippet accompanying this announcement is available by clicking on this link.
点击此链接可获取本公告的相关媒体片段。
NEW YORK, Nov. 14, 2024 (GLOBE NEWSWIRE) --
Getty Images
(NYSE: GETY), a preeminent global visual content creator and marketplace, today announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images' vast library of creative imagery and video content through TikTok's AI-powered video generation tool, Symphony Creative Studio.
纽约，2024年11月14日（环球商业新闻）--
Getty Images
(纽交所: GETY)，一家杰出的全球视觉内容创作者和市场平台，今天宣布与TikTok进行内容整合，以满足市场营销人员和广告商多样化的创意需求。此次整合使广告商和企业可以通过TikTok的人工智能视频生成工具Symphony Creative Studio直接访问Getty Images庞大的创意图片和视频内容库。
By integrating Getty Images' premium creative content directly into TikTok's Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
通过将Getty Images的优质创意内容直接集成到TikTok的Symphony Creative Studio中，用户可以轻松创建符合TikTok特点的广告和有机内容，使其更自然于平台并提升性能。
"With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater,"
said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images
. "At Getty Images, we take pride in empowering advertisers to streamline their creative processes. This collaboration offers seamless integration into TikTok's Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease."
"随着对广告中真实故事讲述需求的激增，传达这些故事给观众的引人入胜的高质量内容的需求从未如此强烈,"
彼得·奥尔洛夫斯基（Peter Orlowsky），Getty Images的全球战略合作高级副总裁
. "在Getty Images，我们自豪于能够帮助广告商简化他们的创意流程。这次合作提供了与TikTok的Symphony Creative Studio无缝整合，给品牌和企业直接访问我们数百万高品质图片和视频的途径，确保他们能够轻松创建引人注目的TikTok优先内容。"
The integration with Getty Images is part of a wider expansion of TikTok's tools, including Symphony Creative Studio, which aims to support advertisers and content creators with capabilities to make the TikTok creative production process easier and more efficient, bridging the gap between ideation and production.
与Getty Images的整合是TikTok工具更广泛扩展的一部分，包括Symphony创意工作室，旨在支持广告客户和内容创作者，使TikTok创意生产过程更加简单高效，弥合构思和制作之间的差距。
"At TikTok, we aim to empower advertisers and help them connect with their communities with the power of generative AI,"
said Andy Yang, Head of Monetization Creative Product at TikTok.
"Partnering with Getty Images unlocks a new avenue for marketers to scale their content and drive performance with commercially safe content globally. We are continuously building creative solutions that spark joy, imagination and action."
"在TikTok，我们的目标是赋能广告商，帮助他们利用生成性人工智能与他们的社区建立联系,"
安迪·杨表示，TikTok的创意产品货币化负责人。
“与Getty Images的合作为营销人员解锁了一条新的途径，让他们能够在全球范围内扩展内容，推动用商业安全的内容提升业绩。我们不断创造能带来欢乐、启发想象和行动的创意解决方案。”
With Getty Images'
unparalleled creative library
at their fingertips, TikTok advertisers can push creative boundaries and deliver content that captivates and inspires, enhancing the overall impact of their advertising campaigns. As a result, businesses can achieve greater visibility, foster deeper connections with viewers, and ultimately drive higher conversion rates.
通过Getty Images的
无与伦比的创意库
TikTok广告商可以推送创意的边界，提供引人入胜和鼓舞人心的内容，从而增强其广告活动的整体影响力。因此，企业可以实现更大的曝光度，促进与观众更深层次的连接，并最终推动更高的转化率。
Media contact:
Alex Lazarou
alex.lazarou@gettyimages.com
媒体联系人：
亚历克斯·拉扎鲁
alex.lazarou@gettyimages.com
FAQ
常见问题
What is the new integration between Getty Images and TikTok?
Getty Images和TikTok之间的新整合是什么？
Getty Images has integrated its vast library of premium creative content into TikTok's Symphony Creative Studio for advertisers.
Getty Images已将其庞大的优质创意内容库整合到TikTok的Symphony Creative Studio中，供广告客户使用。
How does this integration benefit advertisers on TikTok?
这一整合如何使TikTok上的广告客户受益？
This integration allows advertisers to access high-quality imagery and videos to create engaging TikTok-first ads easily.
这一整合允许广告客户轻松访问高质量的图像和视频，以创建吸引人的TikTok优先广告。
What role does AI play in this partnership?
人工智能在这一合作中扮演什么角色？
TikTok's Symphony Creative Studio uses AI to enhance video generation, making it easier for users to produce creative content.
TikTok的Symphony Creative Studio使用人工智能来增强视频生成，使用户更容易制作创意内容。
What types of content can advertisers create with this integration?
广告客户可以通过这一整合创建哪些类型的内容？
Advertisers can create both ads and organic content that feel native to the TikTok platform using Getty Images' library.
广告商可以使用Getty Images的图库创建既有广告又有原生内容，以适应TikTok平台。
How will this affect the performance of advertising campaigns on TikTok?
这将如何影响TikTok广告活动的表现？
The integration aims to enhance advertising performance by helping businesses create captivating content, leading to higher engagement and conversion rates.
此次整合旨在通过帮助企业创建吸引人的内容来增强广告效果，从而提高参与度和转化率。
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
免责声明：这是由GlobeNewswire分发的新闻稿的人工智能生成摘要。用于总结这份稿件的模型可能会出错。请在这里查看完整发布。
$GETY Insider Trading Activity
$GETY内部交易活动
$GETY insiders have traded $GETY stock on the open market 36 times in the past 6 months. Of those trades, 0 have been purchases and 36 have been sales.
$GETY内部人士在过去6个月内在公开市场上交易了$GETY股票36次。其中0次为购买，36次为销售。
Here's a breakdown of recent trading of $GETY stock by insiders over the last 6 months:
以下是过去6个月内$GETY股票内部人士的近期交易情况：
- CHINH CHU has traded it 6 times. They made 0 purchases and 6 sales, selling 157,266 shares.
- ELIZABETH ANNE VAUGHAN (Chief People Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 5,188 shares.
- CHO MIKAEL (Senior Vice President) has traded it 4 times. They made 0 purchases and 4 sales, selling 17,026 shares.
- DAINE MARC WESTON (Senior VP, Ecommerce) has traded it 4 times. They made 0 purchases and 4 sales, selling 14,560 shares.
- KENNETH ARRIGO MAINARDIS (Senior Vice President) has traded it 2 times. They made 0 purchases and 2 sales, selling 12,131 shares.
- JENNIFER LEYDEN (Chief Financial Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 24,552 shares.
- MICHAEL TEASTER (Chief of Staff) has traded it 2 times. They made 0 purchases and 2 sales, selling 2,599 shares.
- GRANT FARHALL (Chief Product Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 16,343 shares.
- GENE FOCA (Chief Marketing Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 12,276 shares.
- PETER ORLOWSKY (Senior Vice President) has traded it 2 times. They made 0 purchases and 2 sales, selling 8,580 shares.
- NATHANIEL GANDERT (Chief Technology Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 8,295 shares.
- KJELTI WILKES KELLOUGH (General Counsel) has traded it 2 times. They made 0 purchases and 2 sales, selling 16,343 shares.
- CRAIG WARREN PETERS (Chief Executive Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 65,147 shares.
- CHRIS HOEL (Chief Accounting Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 1,143 shares.
- CHINH CHU交易了6次。他们进行了0次购买和6次销售，出售了157,266股。
- 伊丽莎白·安·沃恩（首席人事官）交易了2次。他们没有购买，进行了2次出售，卖出了5,188股。
- 周·米凯尔（高级副总裁）交易了4次。他们没有购买，进行了4次出售，卖出了17,026股。
- 达因·马克·韦斯顿（高级副总裁，电子商务）交易了4次。他们没有购买，进行了4次出售，卖出了14,560股。
- 肯尼斯·阿里戈·麦纳迪斯（高级副总裁）交易了2次。他们没有购买，进行了2次出售，卖出了12,131股。
- 詹妮弗·莱登（首席财务官）交易了2次。他们没有购买，进行了2次出售，卖出了24,552股。
- 迈克尔·蒂斯特（首席幕僚）交易了2次。他们没有购买，进行了2次出售，卖出了2,599股。
- 格兰特·法尔霍尔（首席产品官）交易了2次。他们没有购买，进行了2次出售，卖出了16,343股。
- 吉恩·福卡（首席营销官）交易了2次。他们没有购买，进行了2次出售，卖出了12,276股。
- 彼得·奥洛夫斯基（高级副总裁）共交易了2次。他们没有购买，进行了2次出售，售出了8,580股。
- 纳撒尼尔·甘德特（首席科技官）共交易了2次。他们没有购买，进行了2次出售，售出了8,295股。
- 凯尔提·威尔克斯·凯洛（总法律顾问）共交易了2次。他们没有购买，进行了2次出售，售出了16,343股。
- 克雷格·沃伦·彼得斯（首席执行官）共交易了2次。他们没有购买，进行了2次出售，售出了65,147股。
- 克里斯·霍尔（首席会计官）共交易了2次。他们没有购买，进行了2次出售，售出了1,143股。
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
要跟踪内部交易，请查看Quiver Quantitative的内部交易特斯拉-仪表。
$GETY Hedge Fund Activity
$GETY对冲基金活动
We have seen 55 institutional investors add shares of $GETY stock to their portfolio, and 37 decrease their positions in their most recent quarter.
我们看到55家机构投资者在其投资组合中增加了$GETY股票的股份，37家在最近一个季度减少了他们的持仓。
Here are some of the largest recent moves:
以下是一些最近最大的交易动态：
- LAIRD NORTON WETHERBY TRUST COMPANY, LLC added 3,912,540 shares (+402.6%) to their portfolio in Q3 2024
- NORTHERN TRUST CORP added 578,034 shares (+502.4%) to their portfolio in Q3 2024
- BLACKROCK, INC. added 531,794 shares (+9.8%) to their portfolio in Q3 2024
- STATE STREET CORP added 466,521 shares (+46.3%) to their portfolio in Q3 2024
- EULAV ASSET MANAGEMENT removed 460,000 shares (-100.0%) from their portfolio in Q2 2024
- TD WATERHOUSE CANADA INC. added 289,343 shares (+inf%) to their portfolio in Q3 2024
- GOLDMAN SACHS GROUP INC removed 221,290 shares (-38.9%) from their portfolio in Q2 2024
- LAIRD NORTON WETHERBY trust 公司，有限责任公司在2024年第三季度增加了3,912,540股（+402.6%）至他们的投资组合中。
- northern trust corp在2024年第三季度增加了578,034股（+502.4%）至他们的投资组合中。
- 黑石集团增加了531,794股（+9.8%）至他们的投资组合中，在2024年第三季度。
- STATE STREET CORP在2024年第三季度增加了466,521股（+46.3%）至他们的投资组合中。
- EULAV 资产管理在2024年第二季度减少了460,000股（-100.0%）从他们的投资组合中。
- TD WATERHOUSE CANADA INC.在2024年第三季度增加了289,343股（+inf%）至他们的投资组合中。
- 高盛集团在2024年第二季度减少了221,290股（-38.9%）从他们的投资组合中。
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
要追踪对冲基金的股票组合，请查看Quiver Quantitative的机构持股仪表板。
