Gubagoo and Fullpath Unveil Curator, the First Unified Intelligence Engine for Automotive Retailers
Gubagoo and Fullpath Unveil Curator, the First Unified Intelligence Engine for Automotive Retailers
While dealerships sit on a wealth of data, one of the biggest challenges they face is leveraging their strong datasets to impact their business strategy and improve the client experience. The root cause is data siloed in disparate applications, spread across multiple or duplicate customer records, sources, reporting tools, and vendors.Curator brings together every type of data across a dealership and normalizes, cleanses, and deduplicates it, creating a single unique view of every customer.
Curator整合了经销商所有类型的数据，并对其进行规范化、清理和去重，创建每个客户的唯一视图。
HOUSTON and TEL AVIV, Israel, Nov. 17, 2024 /PRNewswire/ -- Gubagoo, the leading provider of digital retailing and conversational commerce for automotive dealerships, announced today Curator, the first Unified Intelligence Engine for automotive retailers.
休斯顿和以色列特拉维夫，2024年11月17日 /PRNewswire/ -- Gubagoo，汽车经销商数字零售和对话商务的领先提供商，今天宣布推出Curator，这是一款面向汽车零售商的首个统一智能引擎。
Powered by Fullpath, the automotive industry's leading customer data platform (CDP) and marketing automation platform, Gubagoo's Curator has unified all three types of data – transactional, demographic, and behavioral – and made it actionable. Curator collects and unifies first-party data from multiple sources to build a single, complete view of each customer. Dealerships can then use this data for powerful customer and user activation – giving consumers the 1:1 personalization they expect in today's environment.
Gubagoo的Curator由行业领先的客户数据平台（CDP）和营销自动化平台Fullpath提供支持，统一了三种数据类型——交易数据、人口统计数据和行为数据，使其可操作。Curator从多个来源收集和统一第一方数据，以构建每个客户的单一完整视图。经销商可以利用这些数据进行强大的客户和用户激活，为消费者提供他们在当今环境中所期待的1:1个性化体验。
While dealerships sit on a wealth of data, one of the biggest challenges they face is leveraging their strong datasets to impact their business strategy and improve the client experience. The root cause is data siloed in disparate applications, spread across multiple or duplicate customer records, sources, reporting tools, and vendors.
虽然经销商手中拥有大量数据，但他们面临的最大挑战之一是如何利用其强大的数据集来影响其业务策略，改善客户体验。根本原因是数据孤立在不同的应用程序中，分散在多个或重复的客户记录、来源、报告工具和供应商之间。
Through the partnership, Fullpath provides accurate first-party behavioral data fueled by its powerful analytics engine, identity resolution, and website traffic attribution.
通过合作伙伴关系，Fullpath提供由其强大的分析引擎、身份解析和网站流量归因驱动的准确第一方行为数据。
Gubagoo and its parent company, Reynolds and Reynolds, bring a view from inside the dealership with transactional and demographic information, leveraging the richest first-party data in the industry from within the DMS and CRM, as well as customer activity from chat and digital retailing activities.
Gubagoo及其母公司Reynolds and Reynolds，从经销商内部提供交易和人口统计信息，利用行业内最丰富的第一方数据，来自DMS和CRM，以及来自聊天和数字零售活动的客户活动。
Combining all of this data into a Unified Intelligence Engine creates a holistic view of the dealership's customers, unlike any other.
将所有这些数据合并到统一智能引擎中，创造了与其他任何引擎不同的经销商客户的整体视图。
"We knew with Gubagoo and Reynolds we would build something historic for the industry by giving dealers the power to understand and activate their data through a truly connected data infrastructure. And now that we've seen the power of Curator, we know that dealers have unparalleled views of their customers they can take action on," says Aharon Horwitz, Fullpath CEO & Co-founder.
“我们知道与Gubagoo和Reynolds合作，我们将为行业建立一些历史性成果，使经销商能够理解并激活他们的数据，通过一个真正连接的数据基础设施。而现在我们已经看到了Curator的强大，我们知道经销商拥有可以采取行动的无与伦比的客户视图，”Fullpath首席执行官兼联合创始人Aharon Horwitz表示。
By connecting the DMS, CRM, F&I, Chat, Digital Retailing tools, and more, Curator provides:
通过连接DMS、CRM、F&I、聊天、数字零售工具等，Curator提供：
- Business insights
- Decisioning tools
- Multi-touch attribution metrics
- Data segmentation across sales and service
- Campaign management and audience best practices for marketing purposes
- Sales enablement
- 业务洞察
- 决策工具
- 多触点归因指标
- 销售和服务的数据分割
- 营销目的的活动管理和受众最佳实践
- 销售赋能
Furthermore, Curator measures effectiveness by department, ad campaigns, as well as customer retention and reactivation; all while managing data hygiene, enrichment, appends, and ID resolutions.
此外，Curator通过部门、广告活动，以及客户留存和重新激活来衡量效果；同时管理数据卫生、丰富、追加和ID解析。
"Dealers have a huge opportunity in front of them, and we couldn't be more excited to help them take advantage of it with a Unified Intelligence Engine," said Brad Title, president of Gubagoo. "They have struggled for years with segmented data in disparate tools, and now with Curator, they can leverage all their information in a single place to dramatically increase efficiencies and truly wow customers."
“经销商面前有巨大的机会，我们非常兴奋能够帮助他们利用这一机会，使用统一智能引擎，”Gubagoo的总裁Brad Title说道。“多年来，他们在不同工具中的分散数据上苦苦挣扎，现在通过Curator，他们可以在一个地方利用所有信息，显著提高效率，真正让客户惊艳。”
The groundbreaking Unified Intelligence Engine will launch at NADA 2025.
突破性的统一智能引擎将在NADA 2025推出。
About Fullpath
Fullpath is the automotive industry's first enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top to create a Customer Data and Experience Platform (CDXP). Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
关于Fullpath
Fullpath是汽车行业首个增强型客户数据平台(CDP)。Fullpath统一了第一方经销商数据，并通过强大的人工智能和营销自动化对其进行激活，以创建一个客户数据和体验平台(CDXP)。投资该平台的经销商创造了卓越、超个性化的客户体验，推动忠诚度并建立韧性持久的业务。
About Gubagoo
Gubagoo is the leading provider of conversational commerce and retail solutions for both automotive dealerships and OEMs. More than 8,500 dealerships worldwide partner with Gubagoo, including 90% of the top dealer groups in North America. The company is a subsidiary of Reynolds and Reynolds, with offices in Dayton, Ohio, Houston, Texas, and operates in the US, Canada, Mexico, Europe, and Australia. (Gubagoo.com)
关于Gubagoo
Gubagoo是汽车经销商和OEM的对话商务和零售解决方案的领先提供商。全球超过8500家经销商与Gubagoo合作，包括北美90%的顶级经销商集团。该公司是Reynolds and Reynolds的子公司，在俄亥俄州代顿、德克萨斯州休斯顿设有办公室，并在美国、加拿大、墨西哥、欧洲和澳洲运营。(Gubagoo.com)
SOURCE Fullpath
来源 Fullpath
