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El Pollo Loco Enhances Customer Experience With New $5 Promotions and Mobile Payment Options

El Pollo Loco Enhances Customer Experience With New $5 Promotions and Mobile Payment Options

el pollo loco推出新的5美元促销活动和移动支付选项,提升顾客体验。
Quiver Quantitative ·  11/18 08:13

El Pollo Loco announces new promotions, including $5 Original Pollo Bowls and mobile payment options for Loco Rewards members.

El Pollo Loco宣布推出新的促销活动,包括5美元的原味 Pollo Bowl 和移动支付选项供Loco Rewards会员使用。

Quiver AI Summary

Quiver AI 概要

El Pollo Loco has introduced new value and convenience measures for its customers, including a promotion for two tacos at $5 every Tuesday until the end of December, and a $5 Original Pollo Bowl available through January 29, 2025. The Pollo Bowl features the chain's signature fire-grilled chicken, pinto beans, seasoned rice, cilantro, onions, and salsa fresca. The company is also enhancing its Loco Rewards app by adding Apple and Google Pay options starting in December, responding to customer feedback for increased payment convenience. CEO Liz Williams emphasized the brand's commitment to providing great food at affordable prices, while CMO Jill Adams highlighted the improved user experience for loyalty program members. The promotions and app upgrades aim to meet customer demands and enhance overall satisfaction.

El Pollo Loco为其客户引入了新的价值和便利措施,包括每周二特价两只玉米卷5美元,直至12月份结束,并且到2025年1月29日之前提供5美元的原味Pollo Bowl。Pollo Bowl包含连锁店招牌火烤鸡肉、红扁豆、调味米饭、香菜、洋葱和新鲜莎莎酱。该公司还通过在12月开始增加Apple和Google Pay选项来增强其Loco Rewards应用程序,以响应客户对支付便利性的反馈。CEO Liz Williams强调品牌致力于提供价格实惠的美食,而CMO Jill Adams强调了提升忠诚计划会员用户体验的改进。促销活动和应用程序升级旨在满足客户需求并提高总体满意度。

Potential Positives

潜在的积极因素

  • El Pollo Loco introduces a two tacos for $5 promotion every Tuesday through the end of the year, enhancing customer value.
  • The Original Pollo Bowl is now priced at $5 through January, providing an affordable meal option that responds to customer demand.
  • The addition of Apple and Google Pay to the Loco Rewards app enhances customer convenience and improves the user experience for loyalty program members.
  • The company emphasizes its commitment to customer feedback, with new promotions and features directly reflecting customer service requests and social media comments.
  • El Pollo Loco推出每周二特价两只玉米卷5美元的促销活动,直至年底,提升客户价值。
  • 原味Pollo Bowl现价5美元,直至1月份,为回应客户需求提供了经济实惠的用餐选择。
  • 将Apple和Google Pay添加到Loco Rewards应用程序中,提升客户便利性,并改善忠诚计划会员的用户体验。
  • 该公司强调对客户反馈的承诺,新的促销活动和功能直接反映了客户服务请求和社交媒体评论。

Potential Negatives

潜在负面影响

  • The promotions being introduced may indicate a response to declining customer demand or increased competition in the fast-casual dining segment.
  • Frequent price promotions could lead to reduced profit margins and may not be a sustainable long-term strategy for the company.
  • The introduction of mobile payment options signals that the company was previously lacking in technological convenience compared to competitors, suggesting potential operational shortcomings.
  • 推出的促销活动可能表明对快餐餐饮细分市场需求下降或竞争加剧的回应。
  • 频繁的价格促销可能导致利润率降低,并且可能不是公司的可持续长期策略。
  • 推出移动支付选项表明该公司在技术便利性方面之前存在不足,与竞争对手相比,表明可能存在潜在运营短板。

FAQ

FAQ

What are the current promotions at El Pollo Loco?

el pollo loco目前有什么促销活动?

El Pollo Loco is offering two tacos for $5 every Tuesday and the Original Pollo Bowl for $5 through the end of January.

El Pollo Loco每周二提供两个玉米卷售价5美元,原味Pollo碗售价5美元,直至1月底。

When do the taco promotions take effect?

玉米卷促销活动何时生效?

The two tacos for $5 promotion is valid every Tuesday through December 31, 2024.

每周二至2024年12月31日,两个塔科斯卷只需5美元促销有效。

How long will the $5 Original Pollo Bowl be available?

5美元原味 Pollo Bowl 将保持多久?

The $5 Original Pollo Bowl promotion will run through January 29, 2025, at all El Pollo Loco locations.

到2025年1月29日,所有 El Pollo Loco 门店将提供5美元原味 Pollo Bowl 促销。

Which payment options will be available in the Loco Rewards app?

Loco Rewards 应用将提供哪些支付选项?

Beginning in December, Apple and Google Pay will be added as payment options in the Loco Rewards app for members.

从12月份开始,Apple 和 Google Pay 将作为 Loco Rewards 应用会员的支付选项添加。

What is El Pollo Loco's commitment to customer value?

El Pollo Loco 对客户价值的承诺是什么?

El Pollo Loco aims to meet customer demands by offering value-driven promotions and convenient payment options based on customer feedback.

El Pollo Loco 的目标是通过根据客户反馈提供价值驱动的促销和便利的支付选项来满足客户需求。

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

免责声明:这是由GlobeNewswire分发的新闻稿的人工智能生成摘要。用于总结这份稿件的模型可能会出错。请在这里查看完整发布。


$LOCO Insider Trading Activity

$LOCO Insider Trading Activity

$LOCO insiders have traded $LOCO stock on the open market 7 times in the past 6 months. Of those trades, 7 have been purchases and 0 have been sales.

$LOCO insiders have traded $LOCO stock on the open market 7 times in the past 6 months. Of those trades, 7 have been purchases and 0 have been sales.

Here's a breakdown of recent trading of $LOCO stock by insiders over the last 6 months:

Here's a breakdown of recent trading of $LOCO stock by insiders over the last 6 months:

  • SARDAR BIGLARI, has traded it 7 times. They made 7 purchases, buying 344,247 shares and 0 sales.
  • SARDAR BIGLARI, has traded it 7 times. They made 7 purchases, buying 344,247 shares and 0 sales.

To track insider transactions, check out Quiver Quantitative's insider trading dashboard.

要跟踪内部交易,请查看Quiver Quantitative的内部交易特斯拉-仪表。

$LOCO Hedge Fund Activity

$LOCO Hedge Fund Activity

We have seen 59 institutional investors add shares of $LOCO stock to their portfolio, and 80 decrease their positions in their most recent quarter.

We have seen 59 institutional investors add shares of $LOCO stock to their portfolio, and 80 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

以下是一些最近最大的交易动态:

  • LSV ASSET MANAGEMENT added 876,829 shares (+225.0%) to their portfolio in Q3 2024
  • GOLDMAN SACHS GROUP INC added 466,865 shares (+278.4%) to their portfolio in Q3 2024
  • BIGLARI, SARDAR added 369,247 shares (+307.7%) to their portfolio in Q3 2024
  • DIVISADERO STREET CAPITAL MANAGEMENT, LP removed 339,384 shares (-57.6%) from their portfolio in Q3 2024
  • MORGAN STANLEY removed 291,896 shares (-56.6%) from their portfolio in Q3 2024
  • NUVEEN ASSET MANAGEMENT, LLC added 229,120 shares (+365.5%) to their portfolio in Q3 2024
  • INVENOMIC CAPITAL MANAGEMENT LP removed 209,488 shares (-100.0%) from their portfolio in Q3 2024
  • LSV资产管理在2024年第三季度将其投资组合增加了876,829股(+225.0%)
  • 高盛集团在2024年第三季度将其投资组合增加了466,865股(+278.4%)
  • Sardar Biglari在2024年第三季度将其投资组合增加了369,247股(+307.7%)
  • Divisadero Street Capital Management LP在2024年第三季度将其投资组合减少了339,384股(-57.6%)
  • 摩根士丹利在2024年第三季度将其投资组合减少了291,896股(-56.6%)
  • Nuveen资产管理有限责任公司在2024年第三季度将其投资组合增加了229,120股(+365.5%)
  • Invenomic Capital Management LP在2024年第三季度将其投资组合减少了209,488股(-100.0%)

To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.

要追踪对冲基金的股票组合,请查看Quiver Quantitative的机构持股仪表板。

Full Release

全面发布



COSTA MESA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) --


El Pollo Loco


, the nation's premier fire-grilled chicken restaurant chain, announces additional measures to offer their customers even greater value and convenience.


加利福尼亚州科斯塔梅萨,2024年11月18日(环球新闻) --


el pollo loco


作为全国首屈一指的火烤鸡餐厅连锁店,宣布采取额外措施,为顾客提供更大价值和便利性。



On October 29, the brand shared they would be offering two tacos for $5 every Tuesday through the end of the year at participating locations, with special deals for Loco Rewards members above and beyond the two-for-$5 Tuesday promotion. Today, the brand announces that their Original Pollo Bowl is also priced at $5 through the end of January.


在10月29日,该品牌表示他们将在参与门店每个星期二提供两个塔可饼,售价为5美元,直到年底,而Loco Rewards会员将获得特别优惠,超越了2美元/5美元的星期二促销。今天,品牌宣布他们的原味pollo碗也以5美元的价格出售,直到1月底。



The Original Pollo Bowl features the brand's famous citrus-marinated, fire-grilled chopped chicken combined with savory pinto beans, seasoned rice, chopped cilantro, onions, and freshly prepared salsa fresca.


原味pollo碗是以该品牌著名的柑橘酱腌制、火烤切碎鸡肉搭配可口的红豆、调味米饭、切碎的香菜、洋葱和新鲜准备的莎莎酱为特色。



"Customers are making it clear that they're looking for value," said El Pollo Loco CEO Liz Williams. "The Taco Tuesday promotion and $5 Original Pollo Bowl are our way of communicating to customers: we hear you; we know you want great food at a good price point; and we're working hard to deliver on that for you."


"顾客明确表示他们在寻找物有所值,"el pollo loco首席执行官利兹·威廉姆斯说。"Taco星期二促销活动和5美元原味pollo碗是我们传达给顾客的方式:我们听到了您的声音;我们知道您希望以优惠的价格享用美食;我们正在努力为您实现这一点。"



Another way the brand is meeting customer demand is with the addition of Apple and Google Pay options to the Loco Rewards app. Beginning in December, Loco Rewards Members will have the added convenience of these mobile payment options when placing an order. This new feature is a result of customer service requests along with online and social media comments from fans asking for the additional payment method option.


品牌满足客户需求的另一种方式是在Loco Rewards应用中添加Apple和Google支付选项。从12月开始,Loco Rewards会员在下订单时可以使用这些移动支付选项,为顾客带来额外的便利。这一新功能是基于顾客的服务请求以及粉丝在网上和社交媒体上的评论所做的,他们要求增加支付方式选项。



"If additional deals aren't reason enough to become a Loco Rewards Member, our loyalty program members will now benefit from an even more convenient and seamless user experience on the app," said El Pollo Loco CMO Jill Adams. "While Apple and Google Pay have been available in many of our restaurants, it was due time to reward our app users with this added benefit as well."


"如果额外的优惠还不足以成为Loco Rewards会员的理由,我们的忠诚计划会员现在将从应用程序中获得更方便、更流畅的用户体验,"el pollo loco首席营销官吉尔·亚当斯表示。"尽管在我们的许多餐厅中已经提供了Apple和Google支付,但现在是时候奖励我们的应用用户了,为他们提供这一额外的好处。"



The two tacos for $5 promotion is valid every Tuesday through December 31, 2024, at participating locations. The $5 Original Pollo Bowl promotion will run through January 29, 2025, at all El Pollo Loco locations. Apple and Google Pay options are permanent features that will be added to the Loco Rewards loyalty app in December 2024.


每周二在参与的地点,两个塔可是5美元促销活动将持续到2024年12月31日。5美元原味pollo碗促销活动将一直持续到2025年1月29日,在所有el pollo loco餐厅都有效。Apple和Google支付选项是永久性功能,将于2024年12月添加到Loco Rewards忠诚应用程序中。




About El Pollo Loco

El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 "Best Restaurant for Quick, Healthy Food" in USA TODAY's 10 Best Readers' Choice

Awards

, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At

El Pollo Loco

, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an

order

, visit the Loco Rewards

app

or

ElPolloLoco.com

. Follow us on

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,

TikTok

,

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, or

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关于El Pollo Loco

el pollo loco(纳斯达克:LOCO)是全国领先的明火烤鸡餐厅,以其令人垂涎欲滴、美味可口且更适合健康的菜品而闻名。最近被评为美国今日最佳读者选择中“最佳快餐健康食品餐厅”第一名。

Awards

,我们的菜单提供具有墨西哥风味的创新餐点,每日在我们的餐厅使用优质食材制作而成。在

el pollo loco

,包容性是我们文化的核心。我们超过4,000名员工组成的社区反映了我们致力于打造一个每个人都有位置的工作场所的承诺。自1980年以来,El Pollo Loco已成功扩展其业务范围,在美国七个州经营超过495家自营和特许经营的餐厅:亚利桑那、加利福尼亚、科罗拉多、内华达、德克萨斯、犹他和路易斯安那。该公司还在国际上扩展了其业务范围,在菲律宾拥有十家特许经营餐厅。欲了解更多信息或下订单

order

,请访问Loco Rewards

应用

or

ElPolloLoco.com或在社交媒体上关注我们

。请关注我们

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