In a strategic move to enhance vehicle sales in the fourth quarter, EV giant Tesla Inc. (NASDAQ:TSLA) is leveraging its Tesla Electric utility service. The initiative aims to attract more buyers through a unique incentive.
What Happened: Tesla launched the Tesla Electric service in 2022 to expand its virtual power plant efforts. This service automatically manages electricity transactions for Powerwall owners, offering protection against peak prices.
Currently, Tesla Electric is operational in Texas and the UK, with plans for further expansion.
To boost car sales, Tesla is offering a special incentive.
Customers who purchase a new Tesla vehicle by Dec. 31 can enjoy unlimited overnight charging for just $5 per month for a year. Eligibility requires buyers to reside in a Texas area where they can choose their electricity provider and become new Tesla Electric members.
This initiative is part of Tesla's strategy to achieve record vehicle deliveries in Q4 2024, targeting over 515,000 units.
The offer comes amidst Tesla's efforts to boost its fourth-quarter delivery numbers. The company is also offering discounts on some inventory vehicles in the U.S. and offers in other offers in geographies including Europe.
Why It Matters: Tesla's energy segment has seen significant growth, with revenues reaching $2.376 billion in Q3 2024, marking a 52% increase compared to the previous year. This growth has led to the promotion of Michael Snyder to Vice President of Energy and Charging.
The energy business achieved a record gross margin of 30.5%, with the Powerwall product seeing record deployments.
In addition, Tesla is offering three months of free full self-driving (FSD) subscription and supercharging for North American buyers who take delivery of a new inventory vehicle by the end of the year. This offer extends to Tesla's entire lineup, including the newly added Cybertruck.
Tesla's sales in China and globally are expected to set new records in Q4 2024, but may not be sufficient to avoid a decline in full-year sales. The company needs to deliver at least 514,926 vehicles in the last quarter to surpass its 2023 delivery numbers.
Price Action: Tesla stock gained over 2.1% on Tuesday to close at $346. Year-to-date, the EV giant's stock has gained 39.3%, according to Benzinga Pro data.
Check out more of Benzinga's Future Of Mobility coverage by following this link.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Tesla
为了提高第四季度的车辆销售，电动汽车巨头特斯拉公司（纳斯达克股票代码：TSLA）正在利用其特斯拉电力公用服务进行战略举措。该举措旨在通过独特的激励措施吸引更多购车者。
事件经过：特斯拉于2022年推出特斯拉电力服务，以扩大其虚拟电力厂项目。该服务自动管理Powerwall所有者的电力交易，提供保护，避免高峰价格。
目前，特斯拉电力在德克萨斯州和英国运营，并计划进一步扩大。
为了促进汽车销售，特斯拉正在提供特别激励。
购买新特斯拉车辆的客户在12月31日之前可以享受每月仅需5美元的无限夜间充电一年。符合条件要求买家必须居住在他们可以选择电力提供商并成为新特斯拉电力会员的德克萨斯地区。
这一举措是特斯拉为实现2024年第四季度创纪录的车辆交付量制定的战略之一，目标超过515,000辆。
此举发生在特斯拉推动其第四季度交付量的努力中。该公司还为美国某些存货车辆提供折扣，并在包括欧洲在内的其他地理区域提供其他优惠。
为什么重要：特斯拉的能源业务部门取得了显著增长，收入在2024年第三季度达到了23.76亿美元，较去年同期增长了52%。这一增长导致迈克尔·斯奈德（Michael Snyder）升任能源与充电副总裁。
能源业务的毛利率达到了30.5%，Powerwall产品的部署数量创下历史新高。
此外，特斯拉提供为北美购车者赠送三个月全自动驾驶（FSD）订阅和充电，购买2024年底之前交付新汽车的顾客可享受此优惠。此优惠适用于特斯拉的整个产品线，包括新加入的Cybertruck。
预计特斯拉在中国和全球的销售额将在2024年第四季度创下新纪录，但可能不足以避免全年销售额下滑。公司需要在最后一个季度至少交付514,926辆车辆，以超过其2023年的交付量。
股价走势：周二，特斯拉股价上涨超过2.1%，收于346美元。据彭博专业数据显示，截止目前，这家电动汽车巨头的股价已上涨了39.3%。
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埃隆·马斯克向新特斯拉跑车的“长期存款持有者”道歉。
免责声明：本内容部分使用人工智能工具生成，并经Benzinga编辑审核发布。
照片提供：特斯拉
