Roku Shares Fell 6% On Wednesday: What Happened?
Roku Shares Fell 6% On Wednesday: What Happened?
Roku and The Trade Desk operate within the same ecosystem of streaming services and advertising. While Roku focuses on its hardware and streaming platform, it also relies heavily on ad revenue, making it sensitive to competition in the ad-tech space.Roku Inc. (NASDAQ:ROKU) shares traded lower on Wednesday, potentially in response to The Trade Desk Inc. (NASDAQ:TTD) unveiling its new streaming TV operating system, Ventura. Here's what you need to know.
Roku公司（NASDAQ:ROKU）股价周三下跌，可能是在回应The Trade Desk Inc.（NASDAQ:TTD）推出其新的流媒体电视操作系统Ventura。以下是您需要了解的内容。
What Happened: The Trade Desk introduced Ventura Wednesday morning, a platform aimed at improving the efficiency of streaming TV advertising. The system, which is expected to roll out in 2025, addresses inefficiencies in ad supply chains and user experiences while offering enhanced targeting and personalization tools for advertisers.
事件经过：The Trade Desk于周三早上推出了Ventura，这是一个旨在提高流媒体电视广告效率的平台。该系统预计将在2025年推出，解决广告供应链和用户体验中的低效问题，同时为广告商提供增强的定位和个性化工具。
The announcement appears to have sparked competitive pressure concerns for Roku, a leader in the streaming TV ecosystem. Ventura's planned partnerships with original equipment manufacturers (OEMs) and other aggregators may challenge Roku's dominance in the space by introducing a rival platform optimized for advertisers and publishers.
该公告似乎引发了对Roku竞争压力的担忧，后者是流媒体电视生态系统的领导者。Ventura计划与原始设备制造商（OEMs）和其他聚合商合作，可能通过推出针对广告商和发布商优化的竞争对手平台，挑战Roku在该领域的主导地位。
Roku and The Trade Desk operate within the same ecosystem of streaming services and advertising. While Roku focuses on its hardware and streaming platform, it also relies heavily on ad revenue, making it sensitive to competition in the ad-tech space.
Roku和The Trade Desk在流媒体服务和广告的同一生态系统内运营。尽管Roku专注于其硬件和流媒体平台，但它也严重依赖广告收入，因此对广告技术领域的竞争非常敏感。
The Trade Desk's Ventura initiative emphasizes cross-platform integration and content neutrality, potentially appealing to advertisers looking for streamlined solutions and more transparency.
The Trade Desk的Ventura计划强调跨平台整合和内容中立性，可能吸引寻求简化解决方案和更多透明度的广告商。
"We're at a point in the evolution of streaming TV where we must ensure the supply chain of streaming TV advertising is competitive and transparent, so advertisers can maximize campaign performance, publishers can fund this new golden age of TV, and consumers have a better streaming TV ad experience," said Jeff Green, founder and CEO of The Trade Desk.
The Trade Desk的创始人兼CEO Jeff Green表示：“我们正处于流媒体电视发展的一个阶段，必须确保流媒体电视广告的供应链具有竞争力和透明度，以便广告商能最大程度地提高广告活动表现，发布商能为这个新的电视黄金时代提供资金，消费者能获得更好的流媒体电视广告体验。”
"This innovation has to come in the OS, and it has to come from a company that brings the objectivity of not owning any streaming TV content. At The Trade Desk, all we want is a fair marketplace, where supply chain costs are minimized, and advertiser trust can thrive."
“这种创新必须来自操作系统，并且必须来自一家不拥有任何流媒体电视内容的公司。在The Trade Desk，我们希望的只是一个公平的市场，供应链成本被最小化，广告商的信任能够茁壮成长。”
ROKU Price Action: Roku shares closed Wednesday down 6.66% at $68.71 at the time of writing, according to Benzinga Pro.
ROKU股价走势：根据Benzinga Pro的数据，截至撰写本文时，Roku股价周三收盘下跌6.66%，报68.71美元。
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