CENTURY 21 REAL ESTATE DEBUTS LANDMARK 'JOY OF HOME' GLOBAL CAMPAIGN
CENTURY 21 REAL ESTATE DEBUTS LANDMARK 'JOY OF HOME' GLOBAL CAMPAIGN
"The journey of homeownership is a deeply emotional experience, and the spirit of this campaign reflects that," said Nostalgic consumer campaign celebrates the power of human connection and optimism in today's real estate market
怀旧的消费者行动在当今的房地产业市场中庆祝人际关系和乐观主义的力量
MADISON, N.J., Nov. 21, 2024 /PRNewswire/ -- Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS) and a global industry leader, today unveiled its new global campaign, The Joy of Home. The multi-faceted media campaign - which will span social and digital media, in addition to two iconic Times Square billboards - leans into a more humanized message that celebrates what today's home buyers are prioritizing: community, connection, and a deeper sense of joy.
2024年11月21日，新泽西麦迪逊 - 房地产公司世纪21房地产有限责任公司，纽约证券交易所（NYSE：HOUS）的子公司，以及全球行业领导者，在今天发布了其新全球业务广告系列活动“家的乐趣”。 这个多方面的媒体活动 - 将跨越社交媒体、数字媒体以及两块标志性的时代广场广告牌 - 强调了一条更人性化的信息，庆祝了当今的购房者所重视的：社区、联系、以及更深层次的快乐。
As the housing market continues to evolve and adapt to a changing economy, The Joy of Home reminds consumers that homeownership is about more than just a financial investment—it's about establishing connections, building community, and the unique shared moments that transform a house into a home. In fact, a recent study commissioned by Century 21 Real Estate reveals that homebuyers remain optimistic despite an uncertain market, with 56% expressing excitement about their new homes and 65% of recent buyers feeling a stronger connection to their community after moving. 1
随着住房市场不断发展和适应不断变化的经济，'家的乐趣'提醒消费者，拥有住房不仅仅是一种金融投资 - 它涉及建立联系、建立社区以及将房屋转变为家的独特共享时刻。 实际上，世纪21房地产委托进行的最近一项研究表明，尽管市场不确定性，购房者仍然持乐观态度，56%的人对新家感到兴奋，65%的最近购房者在搬家后感到与社区有了更强的联系。
"The journey of homeownership is a deeply emotional experience, and the spirit of this campaign reflects that," said Tori Keichinger, Vice President, Head of Marketing at Century 21 Real Estate LLC. "The heartwarming creative blends nostalgia with fresh, modern imagery that connects the brand's past and present, while showcasing its enduring commitment to delivering the joy of home."
"拥有住房的旅程是一种深情的体验，而这个系列活动的精神反映了这一点，"世纪21房地产有限责任公司的市场部副总裁托里·凯琴格（Tori Keichinger）表示。 "这部温馨的创意作品将怀旧与新颖的现代形象融为一体，链接了品牌的过去和现在，同时展示了其持续致力于传递家的乐趣。"
The overall theme focuses on "Moments of the Century," honoring the joyous moments, whether big or small, that evoke a feeling of home and invites consumers to share their own personal moments via social media using #JoyOfHome.
整体主题聚焦于"世纪之时刻"，向引发家的感觉的快乐时刻（无论大小）致敬，并邀请消费者通过社交媒体使用#JoyOfHome分享他们自己的个人时刻。
Whether it's welcoming a new pet, hosting a family gathering, or simply savoring a few quiet moments with loved ones, "Moments of the Century" captures the essence of what it means to truly be at home. The campaign makes its debut on November 25 across social media and digital platforms, as well as two iconic billboards in Times Square, featuring a striking corner window display that symbolizes the warmth, comfort, and happiness of finding a place to call home. It will also include various commercials, including a 60-second brand manifesto ad set to the track "Keep it Up" by Good Neighbours. The campaign will continue across these channels, activating on broadcast and streaming throughout 2025.
无论是迎接新宠物、举办家庭聚会，还是简单地与亲人享受几分钟宁静的时光，"世纪之时刻"捕捉了真正感受到家的本质。 该系列活动将于11月25日在社交媒体和数字平台上首次亮相，以及在时代广场的两块标志性广告牌上展示，其中包括一个突出的拐角窗口展示，象征着找到称为家的地方的温暖、舒适和幸福。 它还将包括各种商业广告，包括一部60秒的品牌宣传广告，该广告使用Good Neighbours的音乐"Keep it Up"。 该系列活动将继续在这些渠道上持续，2025年全年将在广播和流媒体上进行。
"The CENTURY 21 brand has always been about more than just real estate. Consumers trust CENTURY 21 independent agents to guide them in making what is not just one of the largest investments in their lives, but the joyous realization of their homeownership dreams," said Mike Miedler, President & CEO of Century 21 Real Estate LLC. "We understand that there may be challenges along that road, especially in today's market, but what lies at the heart of their journey is creating a future for their families. Debuting this campaign in Times Square during the holiday season perfectly captures this sentiment and serves as an invitation for everyone to reflect on the pride, warmth, and connection that comes with owning a home."
“CENTURY 21品牌一直不仅仅关乎房地产。消费者信任CENTURY 21独立经纪人，在他们生活中做出的不仅是一项最大的投资，更是他们拥有房屋梦想的喜悦实现，”CENTURY 21房地产有限责任公司总裁兼首席执行官麦克·米德勒(Mike Miedler)说。 “我们明白在这条道路上可能会遇到一些挑战，尤其是在当今市场，但在他们的旅程中的核心是为家人创造未来。在假日季在时代广场首次推出这项活动完美地捕捉了这种情感，并作为一个邀请，让每个人反思拥有家的骄傲，温暖和联系。”
As the most respected in the industry and the most recognized name in real estate2, the CENTURY 21 brand has spent more than five decades building a reputation of top-quality customer service as its network of sales professionals guide clients along their personal real estate journey. Instantly recognized by its memorable gold branding, the CENTURY 21 brand is beloved by consumers with appearances of its iconic gold agent jackets throughout pop culture, from Hollywood hits to top television series. These cultural touchpoints reflect the brand's deep connection with consumers, and this new campaign builds on that legacy, reinforcing the CENTURY 21 brand's ongoing commitment to excellence.
作为行业内最受尊敬、最广为人知的房地产公司，CENTURY 21品牌花费了五十多年的时间建立起了一种优质客户服务的声誉，其销售专业人员网络引导客户沿着个人房地产之旅前进。CENTURY 21品牌以令人难忘的金色品牌标识而著称，其在普普文化中标志性的金色经纪人夹克亦备受消费者喜爱，出现在好莱坞热门影片到顶级电视系列中。这些文化要点反映了该品牌与消费者之间深厚的联系，而这项新活动将借助这一传承，加强CENTURY 21品牌对卓越的持续承诺。
For more information about The Joy of Home campaign, please visit . For more information about the CENTURY 21 brand, visit .
有关The Joy of Home活动的更多信息，请访问。有关CENTURY 21品牌的更多信息，请访问。
1Study Source: 2024 Homebuyer Insights Study. The survey results are based on a starting sample of a nationally representative group of n=6,020 U.S. adults ages 18-64. After screening, a total of n= 1,041 recent (purchased a new primary residence in the past two years) or intending (intend to purchase a primary residence in the next twelve months) homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennial (n=390). The study was conducted by Ipsos, a leading global market research organization, from July 17th, 2024, to July 24th, 2024.
1研究来源：2024年购房者见解研究。调查结果基于代表性全国样本的n=6,020名年龄在18至64岁的美国成年人。经过筛选，一共有n= 1,041名最近(在过去两年内购买了新的主要住所)或打算(打算在接下来的十二个月内购买主要住所)的购房者完成了调查(n=500和n=541)，样本对象包括西班牙裔(n=270)、Z世代(n=279)和千禧一代(n=390)。该研究是由全球领先的市场研究机构易普索(Ipsos)于2024年7月17日至2024年7月24日开展的。
2 Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 - December 1, 2023.
研究来源：2023年广告追踪研究。调查结果基于对全国成年人（年龄18岁以上）的1,200份在线访谈，这些人在房地产交易中是平等的决策者，并且活跃在房地产市场（在过去两年内购买或出售房屋，或者计划在接下来两年内购买或出售房屋）。认知问题基于消费者对所询问品牌的认知。结果在90%的置信水平下显著，误差范围为+/-2.4%。该研究由全球领先的市场研究机构凯度集团有限公司（Kantar Group Limited）于2023年11月17日至12月1日进行。
About Century 21 Real Estate LLC:
Built on a legacy of trust and client-first service, the nearly 130,000 independent CENTURY 21 sales professionals in approximately 11,100 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. As the most respected in the industry2, the CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, century21.com/commercial,
century21.com/finehomes and espanol.century21.com.
关于世纪21房地产有限责任公司：
建立在信任和以客户为先的服务传统基础上，遍布约79个国家和地区的近130,000名独立的世纪21销售专业人员，分布在约11,100个办事处，致力于指导客户在房地产旅程的每一步。作为行业内备受尊敬的人士，世纪21品牌为其系统成员提供行业领先的工具、资源和营销资产，帮助将他们的业务推向新高度。世纪21房地产公司拥有众多网站，以帮助解答特定消费者需求。这些网站包括century21.com、century21.com/global、century21.com/commercial，
以及century21.com/finehomes和espanol.century21.com。
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
世纪21房地产有限公司是Anywhere Real Estate Inc.（纽交所：HOUS）的子公司，后者是全球房地产特许经营的领导者，提供房地产券商、搬迁和结算服务。
2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21, the CENTURY 21 Logo and C21 are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
2024年世纪21房地产有限责任公司。保留所有权利。CENTURY 21、CENTURY 21 Logo和C21是世纪21房地产有限责任公司拥有的注册服务商标。世纪21房地产有限责任公司完全支持《公平住房法案》和《平等机会法案》的原则。每个办公室均为独立拥有和经营。
MEDIA CONTACT:
媒体联系人：
Erin Siegel
Century 21 Real Estate LLC
[email protected]
201.913.1432
Erin Siegel
第21世纪房地产公司
[email protected]
201.913.1432
SOURCE Century 21 Real Estate LLC
资源 Century 21房地产业有限责任公司
