'Trump Media May Be Mulling A Crypto Payment Service; The Parent Company Of Truth Social Filed A Trademark Application For A Crypto Payment Service It Called TruthFi' - NY Times
'Trump Media May Be Mulling A Crypto Payment Service; The Parent Company Of Truth Social Filed A Trademark Application For A Crypto Payment Service It Called TruthFi' - NY Times
Any large-scale crypto project would likely require Trump Media to acquire another firm, given that it has fewer than three dozen employees. This week, shares in the crypto trading platform Bakkt surged, after the Financial Times reported that Trump Media was in talks to buy it.Donald J. Trump's social media company is considering developing a cryptocurrency payment service, according to a trademark application filed this week, the latest sign of the president-elect's embrace of the crypto industry.
根据本周提交的商标申请，唐纳德·J·特朗普的社交媒体公司正在考虑开发数字货币支付服务，这是当选总统拥抱数字货币行业的最新迹象。
Trump Media & Technology Group filed an application on Monday for a service called TruthFi, which it described as a platform for crypto payments, financial custody services and trading in digital assets.
特朗普媒体与科技集团周一提交了一个名为TruthFi的服务申请，称其为一个提供数字货币支付、金融保管服务和数字资产交易的平台。
The application was light on details about how the project would work or how close it was to fruition. But the initiative appears to be a bid by Trump Media to diversify its business beyond Truth Social, a social media platform whose business relies on Mr. Trump to continuously post messages to his most loyal supporters.
关于该项目如何运作或距离实现有多近，申请中并未详细说明。但这一举措似乎是特朗普媒体希望在Truth Social之外多样化其业务，Truth Social是一个依赖特朗普先生持续向最忠实支持者发帖的社交媒体平台。
Any large-scale crypto project would likely require Trump Media to acquire another firm, given that it has fewer than three dozen employees. This week, shares in the crypto trading platform Bakkt surged, after the Financial Times reported that Trump Media was in talks to buy it.
任何大规模的数字货币项目都可能需要特朗普媒体收购另一家公司，考虑到它的员工人数不到三十人。本周，在金融时报报道特朗普媒体正在与其谈判收购后，数字货币交易平台Bakkt的股价大幅上涨。
Trump Media did not immediately respond to a request for comment. Bakkt, which is losing money, put out a statement on Tuesday saying it does not comment on market speculation or rumors.
特朗普媒体尚未立即回应评论请求。Bakkt表示，周二发布声明称，它不对市场猜测或谣言发表评论，因为该公司正在亏损。
Josh Gerben, a Washington D.C.-based trademark lawyer, said that the filing is a way for Trump Media to reserve the TruthFi name if it goes forward with a crypto business. He said that companies can usually reserve a name for as long as a few years. But companies typically file a trademark application with the intent to use it.
位于华盛顿特区的商标律师乔希·格尔本表示，提交申请是特朗普媒体为保留TruthFi名称的一种方式，以便如果其推进数字货币业务。他表示通常公司可以保留一个名称长达几年。但公司通常提交商标申请是出于使用的意图。
"In my experience, most of the time if a client is going to file an application, there is something going on," Mr. Gerben said.
“根据我的经验，如果客户要提交申请，通常是有事情在进行，”格尔本先生说。
Trump Media is currently valued at around $6.5 billion, despite taking in just over $1 million in revenue in the third quarter — all of it from advertising on Truth Social. With Truth Social struggling to gain new users and advertising despite Mr. Trump's popularity, Trump Media needs new businesses to bolster its revenue.
尽管第三季度的营业收入仅超过100万美元——所有收入均来自Truth Social的广告，但特朗普媒体目前的估值约为65亿。随着Truth Social在特朗普先生的影响力下仍在努力吸引新用户和广告，特朗普媒体亟需新的业务来增强其收入。
Mr. Trump has no formal role in the company that bears his name, but he owns nearly 53 percent of Trump Media's stock, and that stake — valued at $3.4 billion — is his most valuable asset. His eldest son, Donald Jr., is a member of Trump Media's board, which is stocked with loyalists to the president-elect.
特朗普先生在这家以他名字命名的公司没有正式角色，但他拥有特朗普媒体近53%的股份，这一股份的价值为34亿，是他最有价值的资产。他的大儿子唐纳德·特朗普 Jr. 是特朗普媒体董事会的成员，董事会中有许多忠于当选总统的人。
