Nike's Worst May Nearly Be Over: Analyst Sees CEO Transition And Strategic Fixes Sparking A Turnaround
Nike's Worst May Nearly Be Over: Analyst Sees CEO Transition And Strategic Fixes Sparking A Turnaround
Although these strategies may pressure profits on P&L in the short term, they are viewed as the right moves for the company, Nikic writes.Needham analyst Tom Nikic initiated Nike, Inc. (NYSE:NKE) with a Buy rating and a price forecast of $84.
Needham分析师汤姆·尼基克对耐克公司（纽交所：NKE）给予了买入评级，并预测价格为84美元。
The analyst suggests that Nike's worst may nearly be over, with the recent CEO transition from John Donohoe to Nike veteran Elliott Hill seen as a major turning point – "Nike's proverbial white knight."
分析师指出，耐克的最糟情况可能已经接近尾声，近期首席执行官从约翰·多诺霍过渡到耐克老将埃利奥特·希尔被视为一个重大转折点——“耐克的白衣骑士”。
The analyst also acknowledges that management accepts past mistakes and takes decisive steps to correct them.
分析师还承认，管理层接受了过去的错误，并采取果断措施来纠正这些错误。
Although these strategies may pressure profits on P&L in the short term, they are viewed as the right moves for the company, Nikic writes.
尽管这些策略在短期内可能对利润产生压力，但尼基克表示，它们被视为公司正确的举措。
While rebuilding the brand's momentum will take time, the analyst sees potential for Nike to become an attractive "story stock" in 2025, especially if performance has hit its lowest point and investors view Elliott Hill as the company's savior.
虽然重建品牌的势头需要时间，但分析师认为耐克在2025年有潜力成为一个吸引人的“故事股”，特别是在如果业绩达到最低点，投资者将埃利奥特·希尔视为公司的救世主时。
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The analyst notes that three years ago, the consensus FY25 EPS forecast for Nike was around $6.60, but it has now dropped to $2.75.
分析师指出，三年前对耐克的共识2025财年每股收益预测约为6.60美元，但现在已降至2.75美元。
However, per Nikic, this updated estimate accurately reflects the necessary adjustments Nike needs to make.
然而，尼基克表示，这一更新的估计准确反映了耐克需要进行的必要调整。
The analyst also projects revenue declines to peak in the second half of 2024 and the first half of 2025 as Nike reduces over-distributed styles.
分析师还预测，营业收入的下降将在2024年下半年和2025年上半年达到峰值，因为耐克减少了过度分发的款式。
If revenue trends improve in the coming quarters and the EPS revision cycle turns positive, the analyst forecasts Nike's stock could start rising.
如果未来几个季度营业收入趋势改善，每股收益的修订周期转为积极，分析师预测耐克的股价可能会开始上涨。
The analyst projects Nike to report FY25 revenues of $47.383 billion, with earnings per share of $2.67.
分析师预计耐克将报告2025财年营业收入为473.83亿美元，每股收益为2.67美元。
Price Action: NKE shares are trading higher by 2.52% to $76.99 at last check Friday.
价格动态：截至上周五最后一次检查，NKE的每股分享上涨了2.52%，至76.99美元。
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