How Tim Cook's Strategy To Win Over Trump Gave Apple A Competitive Edge, And Why Sundar Pichai, Mark Zuckerberg And Others Might Be Following His Playbook
How Tim Cook's Strategy To Win Over Trump Gave Apple A Competitive Edge, And Why Sundar Pichai, Mark Zuckerberg And Others Might Be Following His Playbook
Apple Inc. (NASDAQ:AAPL) CEO Tim Cook's approach to building a relationship with Donald Trump during his presidency reportedly gave Cupertino unique advantages over competitors. Other tech leaders may now be taking notes.
苹果公司(纳斯达克:AAPL)首席执行官蒂姆·库克在特朗普总统任内与他建立关系的方式据称使其公司在竞争对手面前拥有独特优势。其他科技领袖现在可能正在借鉴经验。
What Happened: A report by The Wall Street Journal highlights how Cook navigated Trump's administration with a direct, focused strategy.
事件经过:《华尔街日报》的报道突出了库克如何通过一种直接、专注的策略应对特朗普政府。
Cook often bypassed lobbyists and government relations executives, opting instead for one-on-one meetings and phone calls with Trump.
库克通常绕过游说者和政府关系高管,选择与特朗普进行一对一会面和电话交流。
He would focus on singular, data-driven points in discussions to influence policy in Apple's favor.
他在讨论中聚焦于单一、以数据为基础的观点,以影响有利于苹果的政策。
This approach reportedly helped Apple avoid some of the harsher impacts of Trump's trade tariffs in 2019 and positioned the company to benefit from the administration's 2017 tax reforms.
据称这种方式帮助苹果在2019年避免了特朗普的贸易关税带来的一些严厉影响,并使该公司受益于政府2017年的税收改革。
Cook also strategically aligned Apple's interests with Trump's agenda, ensuring mutual benefits. For instance, he didn't refute Trump's claim of credit for an Austin manufacturing plant that was neither new nor owned by Apple.
库克还战略性地将苹果的利益与特朗普的议程保持一致,确保双方获得利益。例如,他并未否认特朗普声称对一家奥斯汀制造厂的功劳,这家工厂既不是新建的,也不是苹果所有的。
The report noted that doing so allowed Trump to appear successful while maintaining Apple's goodwill.
报道指出,这样做让特朗普看起来成功,同时保持了苹果的好感度。
Leaders of other major companies, including Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) CEO Sundar Pichai and Meta Platforms, Inc.'s (NASDAQ:META) Mark Zuckerberg are reportedly employing similar strategies.
其他一些大型公司的领导,包括字母公司(纳斯达克:GOOG)(纳斯达克:GOOGL)的首席执行官桑达尔·皮查伊和meta平台公司(纳斯达克:META)的马克·扎克伯格据称正在采用类似的策略。
According to the report, executives from Boeing Co. (NYSE:BA) and FedEx Corp. (NYSE:FDX) have also attempted direct communication with Trump.
据报道,波音公司(纽交所:BA)和联邦快递公司(纽交所:FDX)的高管也尝试直接与特朗普进行沟通。
Meanwhile, some have reportedly explored leveraging connections through the Department of Government Efficiency (DOGE), a role Trump assigned to Elon Musk after the Tesla Inc. CEO's vocal support for his campaign.
与此同时,据报道,一些人据悉通过政府效率部(DOGE)的联络来建立关系,特朗普在特斯拉首席执行官埃隆·马斯克声援其竞选后,指定埃隆·马斯克担任该职务。
Why It Matters: Trump previously said that Pichai updated him on trending Google searches and Zuckerberg praised his response to an assassination attempt, showing their efforts to establish rapport.
为何重要:特朗普此前表示,皮查伊向他通报了谷歌搜索的热搜内容,扎克伯格则称赞特朗普对一次刺杀未遂的回应,显示了他们建立融洽关系的努力。
Since Trump's victory in the 2024 U.S. Presidential election, both the stock market and the cryptocurrency sector have experienced significant growth.
自特朗普在2024年美国总统选举中获胜以来,股市和数字货币行业都经历了显著增长。
The S&P 500 has increased by 3.22%, rising from 5,782 on Nov. 5 to 5,969 as of Friday's close. The SPDR S&P 500 ETF (NYSE:SPY) which tracks the S&P 500 Index has had a similar momentum since Trump's victory, according to data from Benzinga Pro.
标普500指数已上涨3.22%,从11月5日的5782点上涨至本周五收盘的5969点。根据彭博专业版(Benzinga Pro)的数据,跟踪标普500指数的标普500ETF(纽交所:SPY)自特朗普当选以来也有类似的势头。
During the same period, NASDAQ has risen 2.71% to reach 20,776.23. The Invesco QQQ Trust (NASDAQ:QQQ) which tracks the performance of the Nasdaq-100 Index gained 2.75%.
与此同时,纳斯达克上涨了2.71%,达到20776.23。纳指100etf-纳指100etf-invesco qqq trust(纳斯达克:QQQ)跟踪纳斯达克100指数的表现增长了2.75%。
On the other hand, the overall market cap of the cryptocurrency sector has risen to $3.37 trillion, up 44.63% from $2.33 trillion on Nov. 5.
另一方面,数字货币行业的整体市值已经上升至3.37万亿美元,比11月5日的2.33万亿美元增长了44.63%。
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
免责声明:本内容部分由Benzinga Neuro帮助制作,并经Benzinga编辑审查和发布。
Photos courtesy: Wikimedia and WEF on Flickr
图片提供:维基媒体和世界经济论坛在Flickr上