Stock Of The Day: Kohl's Going Even Lower? Retailer Reports Revenue Way Below Expectations
Stock Of The Day: Kohl's Going Even Lower? Retailer Reports Revenue Way Below Expectations
Shares of Kohl's Corporation (NYSE:KSS) are trading much lower on Tuesday. There is a good chance a new downtrend is forming.
周二，科尔公司（纽约证券交易所代码：KSS）的股价要低得多。很有可能形成新的下跌趋势。
This is why our team of technical analysts has made it our Stock of the Day.
这就是为什么我们的技术分析师团队将其列为我们的每日股票。
There is a lot of bearish news coming from the company. It missed earnings. It also announced that CEO Tom Kingsbury will step down in January.
该公司传来了很多看跌的消息。它错过了收益。它还宣布，首席执行官汤姆·金斯伯里将于1月辞职。
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Kohl's reported Q3 earnings of 20 cents per share. This was well below the 28 cents the Street was looking for.
科尔公布的第三季度每股收益为20美分。这远低于华尔街想要的28美分。
The revenue was a miss as well. Sales declined 8.8% over the past year. The $3.507 billion was below estimates of $3.638 billion.
收入也差强人意。在过去的一年中，销售额下降了8.8％。35.07亿美元低于预期的36.38亿美元。
Even more concerning to some analysts was the decline in operating margin. It was down 120 basis points to 2.7%.
一些分析师更担心的是营业利润率的下降。它下跌了120个基点至2.7％。
Operating margin is an important metric. It is the number of cents a company profits on each dollar of sales after all costs are considered.
营业利润率是一个重要的指标。这是考虑所有成本后，公司每1美元的销售额中获利的美分数。
If operating margins are expanding, it means the company is becoming more profitable. If the margins are contracting, like they are for Kohl's, it means the company is becoming less efficient and profitable.
如果营业利润率扩大，则意味着该公司的利润越来越高。如果利润率像科尔一样萎缩，则意味着该公司的效率和利润正在降低。
As you can see on the chart, the technical picture for Kohl's looks bearish as well. The stock has broken long-term support around the important $17.90 level.
正如您在图表上看到的那样，科尔的技术前景也看跌。该股已突破了重要的17.90美元附近的长期支撑位。
Sometimes, support levels can remain intact for a long period of time. This is called 'market memory'. $17.90 first became support for Kohl's in May 2023.
有时，支撑位可以在很长一段时间内保持不变。这被称为 “市场记忆”。17.90美元于2023年5月首次成为对科尔的支持。
Support is a large concentration or group of investors and traders who are looking to pay the same, or close to the same price for new shares. This is why market selloffs tend to pause or end when they fall to support. There is enough demand to absorb all of the supply.
支持是指大量投资者和交易者，他们希望以相同或接近相同的价格购买新股。这就是为什么市场抛售在跌至支撑位时往往会暂停或结束的原因。有足够的需求来吸收所有供应。
When support breaks, as it has with Kohl's, it illustrates an important dynamic.
当支撑位突破时，就像科尔一样，它说明了重要的动态。
It means that the large group of buyers who created the support are out of the market. They have either finished or canceled their orders.
这意味着创造支持的大量买家已经退出市场。他们已经完成或取消了订单。
With this large amount of demand out of the way, sellers will be forced to be aggressive to attract buyers. They will need to push the price lower and this could force the stock into a new downtrend.
由于需求如此庞大，卖家将被迫积极吸引买家。他们需要将价格推低，这可能会迫使该股进入新的下跌趋势。
It may be about to happen with Kohl's.
科尔可能即将发生这种情况。
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Image: Shutterstock
图片：Shutterstock
