Spotify Introduces Marketing Tools For Audiobook Authors
Spotify Introduces Marketing Tools For Audiobook Authors
Spotify Technology SA (NYSE:SPOT) launched Spotify for Authors, a new set of tools for authors and publishers who distribute their audiobooks on its platform.
Spotify科技公司（纽交所：SPOT）推出了Spotify for Authors，这是为在其平台上发布有声书的作者和出版商提供的一套新工具。
Much like Spotify for Artists and Spotify for Creators, Spotify for Authors will help writers and publishers track insights and analytics about their audiobooks and catalogs' consumption on the service and access a set of promotional tools.
与Spotify for Artists和Spotify for Creators类似，Spotify for Authors将帮助作家和出版商跟踪其有声书和目录在该服务上的消费洞察和分析，并访问一套推广工具。
For publishers, Spotify for Authors expands on the catalog management and royalty reporting currently offered in Passport.
对于出版商来说，Spotify for Authors在目前在Passport中提供的目录管理和版税报告的基础上进行了扩展。
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It provides insights and analytics to help them better understand their audiences and catalog consumption on Spotify. The platform also provides promotional tools to help publishers enhance their presence on Spotify and expand their listener bases.
它提供洞察和分析，帮助他们更好地了解其受众和在Spotify上的目录消费。该平台还提供推广工具，帮助出版商提升在Spotify上的存在感并扩大听众群。
For authors invited by publishers, Spotify for Authors offers direct access to industry-leading insights, growth, and promotional tools to help them grow their listeners and catalogs. These include aggregated age and gender demographics, redemption codes to share royalty-free copies of titles with reviewers, superfans, and collaborators, promo cards to generate professional and shareable social assets, and early access to author profiles.
对于被出版商邀请的作者，Spotify for Authors提供直接访问业内领先的洞察、增长和推广工具，帮助他们增加听众和目录。这些工具包括汇总的年龄和性别人口统计信息、分享免版税副本的兑换码、制作专业且可分享社交资产的推广卡，以及对作者个人资料的提前访问权限。
Spotify stock surged 155% year-to-date.
Spotify的股票年初至今上涨了155%。
The company reported third-quarter sales of $3.99 billion (versus $3.65 billion a year ago), which missed the analyst consensus estimate of $4.02 billion. EPS of $1.46 missed the analyst consensus estimate of $1.76.
该公司报告第三季度销售额为 $39.9亿（相比去年同期的 $36.5亿），未达到分析师共识预期的 $40.2亿。每股收益为 $1.46，低于分析师共识预期的 $1.76。
The company reported monthly average user (MAU) net additions of 14 million. Premium subscribers grew 12% to 252 million.
该公司报告的月均用户（MAU）净增加1400万。付费用户增长12%，达到25200万。
Investors can gain exposure to Spotify through Global X Social Media ETF (NASDAQ:SOCL) and First Trust International Equity Opportunities ETF (NASDAQ:FPXI).
投资者可以通过社交媒体etf-global x（纳斯达克：SOCL）和first trust international equity opportunities etf（纳斯达克：FPXI）获得对Spotify的投资机会。
Price Action: SPOT stock was flat at $481.38 at the last check on Tuesday.
价格动态：SPOt股票在周二最后一次检查时保持在$481.38不变。
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Photo by esthermm on Shutterstock.
照片来自shutterstock上的esthermm。
