Black Friday Discounts Too Good To Be True? Survey Shows Only 42% Of Sales Are Authentic
Black Friday Discounts Too Good To Be True? Survey Shows Only 42% Of Sales Are Authentic
According to the KnownHost report, Black Friday, known for its enticing discounts on the latest technology, may not always deliver the bargains shoppers expect. A recent study by KnownHost revealed that nearly a third of these "deals" aren't genuine savings at all.
黑色星期五以其对最新科技的诱人折扣而闻名，但可能并不总是能提供购物者期望的优惠。KnownHost最近的一项研究显示，将近三分之一的这些"交易"实际上并非真正的节省。
What To Know: An analysis of 65 of the most anticipated Black Friday tech deals from last year showed that, while 78% of products participated in sales, about 30% experienced price increases before the event to create the illusion of deeper discounts.
有关情况：对去年最受期待的65个黑色星期五科技优惠进行的分析显示，虽然78%的产品参加了促销活动，但约有30%的产品在活动开始前经历了价格上涨，从而营造更深的折扣幻觉。
Only 42% of items had stable prices leading up to Black Friday before significant price drops, representing authentic deals. In comparison; 29% of products saw price hikes before Black Friday, with the average being a 20.5% increase, before dropping on the sale.
在黑色星期五之前，只有42%的商品价格保持稳定，并经历了显著的价格下降，代表着真正的优惠。相比之下，29%的产品在黑色星期五之前看到价格上涨，平均涨幅为20.5%，然后在促销期间下降。
According to the KnownHost report, Amazon.com, Inc. (NASDAQ:AMZN) products were some of the biggest offenders. The largest price hike in the week before Black Friday was Amazon's Fire TV Stick, which saw its price double before the sales event. The price of Amazon's Echo Buds rose 46% and the Amazon Fire Max 11 Tablet saw a price increase of 35% in the week before Black Friday.
根据KnownHost的报告，亚马逊（亚马逊上市公司，NASDAQ:AMZN）的产品是一些最大的违规者。在黑色星期五前一周，亚马逊Fire TV Stick的价格翻了一番。亚马逊的Echo Buds价格上涨了46%，亚马逊Fire Max 11平板在黑色星期五前一周价格上涨了35%。
Other products that saw large price increases were HP, Inc.'s (NYSE:HPQ) HP 14 laptop with a 27% increase and Samsung's Galaxy Z Fold 5 phone up 16%.
其他产品中价格大幅上涨的还有惠普（纽交所上市公司，NYSE:HPQ）的HP 14笔记本电脑，上涨了27%，三星的Galaxy Z Fold 5手机上涨了16%。
Benzinga has contacted Amazon for comment on the KnownHost report.
Benzinga已联系亚马逊就KnownHost报告发表评论。
Tech accessories are mostly likely to experience hikes ahead of Black Friday sales, the report showed, followed by headphones, smartwatches and laptops.
报告显示，科技配件最有可能在黑色星期五前经历价格上涨，其次是耳机、智能手表和笔记本电脑。
TVs and tablets were the least likely to have seen increased prices leading up to Black Friday, and therefore, the categories where shoppers are most likely to find genuine savings.
电视和平板电脑是在黑色星期五之前最不可能看到价格上涨的产品，因此购物者最有可能找到真正的节省的品类。
"Black Friday can be as good as it seems with genuine deals still available to save money and get presents just before Christmas, but checking these deals out beforehand is important," KnownHost said in its report.
“黑色星期五”可能就像它看起来那样美好，仍然有真正的优惠可以节省金钱，并在圣诞节前获取礼物，但是提前检查这些交易是很重要的，KnownHost在其报告中说。
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Image: Gerd Altmann from Pixabay
图片：来自Pixabay的Gerd Altmann
