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Tesla's Cybertruck Horn Is Transforming, So Is Its Self-Driving Strategy

Tesla's Cybertruck Horn Is Transforming, So Is Its Self-Driving Strategy

特斯拉的Cybertruck喇叭正在转变,它的自动驾驶策略也是如此。
Benzinga ·  2024/11/28 11:00

Tesla Inc (NASDAQ:TSLA) is turning heads again, this time with a quirky and futuristic touch: a Cybertruck horn update, rolled out through its mobile app.

特斯拉公司(纳斯达克:TSLA)再次吸引眼球,这次是通过其移动应用推出了一次古怪而未来感十足的Cybertruck喇叭更新。

Yes, you read that right—Tesla is flexing its software chops by letting Cybertruck owners swap their horn sound for something distinctly cyberpunk.

没错,你没看错——特斯拉正展示其软件实力,让Cybertruck车主可以将喇叭声音更换为与众不同的赛博朋克风格。

Tesla's Cybertruck Horn Update: A Soundtrack For The Future

特斯拉Cybertruck喇叭更新:未来的配乐

Social media lit up as owners shared their delight with the new tone, described as a blend of Transformers-like sound effects and a touch of sci-fi swagger. The updated horn not only matches the Cybertruck's brutalist, angular aesthetic but feels straight out of a dystopian blockbuster.

社交媒体上充满了车主们分享他们对新音调的喜爱,被描述为变形金刚般的音效和一丝科幻感。更新后的喇叭不仅与Cybertruck的强硬、角度很犀利的美学相匹配,而且感觉直接来自一个末日主题大片。

And here's the kicker: the upgrade is free, permanent, and unapologetically cool.

更重要的是:这次升级是免费的、永久的,而且绝对酷炫。

Tesla's message to users cheekily pitched the change as perfect for anyone tired of "traditional" horns or feeling a twinge of FOMO over Cybertruck's futuristic edge.

特斯拉对用户调侃地宣传这一改变,适合任何厌倦“传统”喇叭声或对Cybertruck未来感的边缘有点羡慕的人。

While traditional carmakers wrestle over hybrid engines, Tesla is perfecting the art of horn envy.

在传统汽车制造商争论混合引擎之际,特斯拉正在完善羡慕喇叭的艺术。

Read Also: Tesla Offers Lease Buyout Option For All Models, Including Cybertruck, Despite Elon Musk's Robotaxi Ambitions: Is Autonomous Driving Further Away?

更多阅读:特斯拉为所有车型提供租赁买断选项,包括Cybertruck,在埃隆·马斯克的Robotaxi野心之外:自动驾驶离我们还有多远?

Self-Driving Taxis: Tesla Gets Real

无人驾驶出租车:特斯拉变得真实

Meanwhile, in the world of Tesla's autonomous dreams, a recent job posting reveals the company's not-so-quiet pivot: teleoperation. Tesla is hiring engineers to help human operators remotely control its self-driving cars. Think VR rigs, low-latency streaming, and humans stepping in when AI faces a curveball.

与此同时,在特斯拉的自主驾驶梦想世界中,最近的一份职位发布揭示了该公司并非悄然转变的举动:远程操作。特斯拉正在招聘工程师来帮助人类操作员远程控制其无人驾驶汽车。想象虚拟现实设备、低延迟流式传输,以及人类在人工智能面临曲折时介入。

Why the shift? Tesla's grand promise of AI-driven, fully autonomous cars—boldly dubbed "Level 5 autonomy"—has hit a wall.

为什么会发生这种变化?特斯拉对人工智能驱动的完全自动汽车的宏伟承诺——大胆地被称为“第5级自治”——遇到了障碍。

While competitors like Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOG) Waymo and General Motors Co's (NYSE:GM) Cruise rely on lidar and geofenced areas for their robo-taxis, Tesla's pure vision-based approach hasn't reached the finish line.

而与Alphabet Inc(纳斯达克:GOOG)(纳斯达克:GOOG)的Waymo和通用汽车公司(纽交所:GM)的Cruise等竞争对手依靠激光雷达和地理围栏区域进行他们的无人驾驶出租车,特斯拉的纯视觉方法还未到达终点。

The teleoperation team hints at a pragmatic twist to Elon Musk's lofty ambitions. With Cybercabs and robotic fleets teased at Tesla's "We, Robot" event, human assistance could bridge the gap between today's reality and Musk's sci-fi future.

远程操作团队暗示了对埃隆·马斯克宏伟愿景的务实转变。随着特斯拉在“我们,机器人”活动中展示的电子出租车和机器人车队,人类的协助可能弥合今日现实与马斯克科幻未来之间的鸿沟。

What's Next For Tesla?

特斯拉的下一步是什么?

Tesla's dual strategy of showmanship and engineering is alive and well. From turning a horn update into a viral sensation to quietly building a human safety net for self-driving dreams, the company continues to innovate in its signature, headline-grabbing style.

特斯拉展示和工程的双重策略仍然活跃。从将喇叭更新变成病毒式传播的现象,到悄然建立人类安全网以实现自动驾驶梦想,该公司继续以其标志性、引人关注的方式进行创新。

For investors, it's a reminder: with Tesla, the future always comes with a twist—and often, a new sound.

对投资者而言,这是一个提醒:“对于特斯拉,未来总是伴随着曲折——而且通常还有新声音。”

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