One Low-Tech Toy Blows Away Black Friday Shopping Competition
One Low-Tech Toy Blows Away Black Friday Shopping Competition
The toy brand, which was founded in 1932, ranks first among Black Friday searches according to data from Similarweb, tracking searches on While many shoppers are searching for the latest tech gadgets, a toy brand nearly 100 years old is dominating Black Friday searches in 2024.
在许多购物者正在寻找最新科技小工具时，一个将近100年历史的玩具品牌正在主导2024年黑色星期五的搜索。
What Happened: Each year, new toys and gadgets are among the most searched items during the Christmas holiday shopping season.
发生了什么：每年，新玩具和小工具都是在圣诞假期购物季节中搜索最多的物品之一。
Airpods, iPads, Nintendo Switch, and other newer tech products rank well in searches, but Lego dominates the search results on Black Friday.
Airpods、iPads、任天堂Switch和其他新科技产品在搜索中排名很高，但乐高在黑色星期五的搜索结果中占据主导地位。
The toy brand, which was founded in 1932, ranks first among Black Friday searches according to data from Similarweb, tracking searches on Amazon.com Inc (NASDAQ:AMZN), Best Buy Co Inc (NYSE:BBY), Target Corp (NYSE:TGT), and Walmart Inc (NYSE:WMT).
这个玩具品牌成立于1932年，根据来自Similarweb的数据，它在亚马逊公司（纳斯达克：AMZN）、百思买公司（纽交所：BBY）、Target公司（纽交所：TGT）和沃尔玛公司（纽交所：WMT）的搜索中名列第一。
For searches on Walmart, Lego ranks second trailing only the generic search item of TV. On Target, Lego ranks third, trailing only Pokemon and Pokemon cards.
在沃尔玛的搜索中，乐高仅次于电视等通用搜索项目排名第二。在Target上，乐高排名第三，仅次于Pokemon和Pokemon卡。
Read Also: Lego Maker Pledges To Cut Oil Content In Bricks By 2032, Faces Higher Production Costs
阅读更多：乐高制造商承诺到2032年减少积木中的石油含量，面临较高的生产成本。
Why It's Important: Lego has been a staple among toy wish lists for children and adults alike for many Christmases.
为什么重要: 乐高已经成为许多圣诞节的玩具愿望清单中不可或缺的一部分，无论是对儿童还是成年人。
While Lego has advanced its technology and now has motorized sets and sets that focus on STEM (science, technology, engineering and mathematics), sets based on popular movies and television shows are also highly coveted by collectors.
尽管乐高已经推进了其技术，现在拥有电动组件和专注于STEm（科学、技术、工程和数学）的套装，基于热门电影和电视节目的套装也受到收藏家的高度青睐。
Lego ranking well among searches could be good news for retailers as the items are not exclusive and are sold in many locations.
乐高在搜索中排名靠前对零售商来说可能是个好消息，因为这些商品不是独家销售，可以在许多地方买到。
Lego sets are also not often discounted, which could be good news for retailers and their margins. Many other top products also get heavy discounts for the holiday shopping season to attract retailers.
乐高套装也往往没有折扣，这对零售商和他们的利润可能是个好消息。许多其他热门产品在假日购物季节经常大幅折扣以吸引零售商。
- Lego Billionaires' Wealth Surges As Investment Portfolio Turns Profitable
- 乐高亿万富翁的财富激增，因为投资组合开始盈利。
Image created using artificial intelligence via Midjourney.
图像由Midjourney通过人工智能创建。
