US Consumers Plan To Spend $1,000 or More on Holiday Gifts This Year
US Consumers Plan To Spend $1,000 or More on Holiday Gifts This Year
Historically, holiday sales have seen a year-over-year increase, with an average growth of 4% since 2000, as per the National Retail Federation. Gallup's survey indicates that this year's holiday sales are likely to experience a higher-than-average increase, close to 5%.A recent Gallup poll found that U.S. consumers plan to spend upwards of $1,000 each on holiday gifts this year, signaling a potentially fruitful season for retailers.
盖洛普最近的一项民意调查发现，美国消费者计划今年每人花费超过1,000美元购买节日礼物，这预示着零售商的季节可能会取得丰硕成果。
What Happened: According to the poll, which was released on Wednesday, the average spending estimate for the holiday season has stayed steady since October, a departure from most years when the estimate typically decreases as the season advances.
发生了什么：根据周三公布的民意调查，自10月份以来，假日季的平均支出估计一直保持稳定，这与大多数年份不同，当时的估计值通常会随着季节的推移而下降。
The rise in November's holiday spending estimate this year follows a significant jump last year, in stark contrast to 2022 when planned spending declined due to high inflation.
今年11月假日支出估计值的增长是在去年大幅增长之后出现的，这与2022年形成鲜明对比，当时由于高通胀，计划支出下降。
Historically, holiday sales have seen a year-over-year increase, with an average growth of 4% since 2000, as per the National Retail Federation. Gallup's survey indicates that this year's holiday sales are likely to experience a higher-than-average increase, close to 5%.
根据美国零售联合会的数据，从历史上看，假日销售额同比增长，自2000年以来平均增长4％。盖洛普的调查显示，今年的假日销售额可能高于平均水平，接近5％。
Groups planning to spend the most on holiday gifts include upper-income Americans, parents with children under 18, and Republicans, all planning to spend over $1,200 on gifts.
计划在节日礼物上花费最多的团体包括高收入的美国人、有18岁以下子女的父母和共和党人，他们都计划在礼物上花费超过1200美元。
Also Read: Struggling Retailers Brace For Halloween Consumer Spending Slump
另请阅读：陷入困境的零售商为万圣节消费者支出暴跌做好准备
A slight majority of Americans, 55%, say they will spend approximately the same on gifts, while a larger percentage say they will spend less (23%) rather than more (19%).
微不足道的美国人（55％）表示他们将在礼物上花费大致相同，而更高比例的美国人表示他们将花更少（23％）而不是更多（19％）。
With inflation remaining below 3%, the presidential race uncertainty resolved, and an improved economic outlook for Americans, consumers seem prepared to spend a bit more than usual on holiday gifts.
随着通货膨胀率保持在3％以下，总统竞选的不确定性得到解决，美国人的经济前景有所改善，消费者似乎准备在节日礼物上比平时多花一点钱。
The enthusiasm observed in October is largely persisting into November.
10月观察到的热情在很大程度上持续到11月。
Why It Matters: The steady holiday spending estimate, despite the usual trend of a decrease as the season progresses, is a positive sign for retailers.
为何重要：尽管随着季节的推移通常呈下降趋势，但稳定的假日支出估计对零售商来说是一个积极的信号。
The potential increase in holiday sales, predicted to be near 5%, could provide a much-needed boost to the retail sector, which has been grappling with the impacts of high inflation.
假日销售额的潜在增长预计将接近5％，这可能会为一直在努力应对高通胀影响的零售业提供急需的推动力。
Furthermore, the willingness of consumers to spend more than usual on holiday gifts, particularly among upper-income Americans, parents, and Republicans, could stimulate economic activity and contribute to a stronger fourth quarter for retailers.
此外，消费者，尤其是高收入美国人、父母和共和党人愿意在节日礼物上比平时多花钱，这可能会刺激经济活动，推动零售商第四季度表现强劲。
