AI Revolutionizes Black Friday Shopping As Online Sales Reach New Heights
AI Revolutionizes Black Friday Shopping As Online Sales Reach New Heights
Black Friday in the U.S. saw unprecedented online sales this year, with generative AI chatbots being a key driver in boosting retail website traffic.
今年，美国的黑色星期五出现了前所未有的在线销售，生成式人工智能聊天机器人是增加零售网站流量的关键驱动力。
What Happened: The online expenditure during the shopping festival hit $10.8 billion, a 10.2% jump from 2023.
发生了什么：购物节期间的在线支出达到108亿美元，比2023年增长了10.2％。
According to a report by Barron's, AI chatbots, engineered to simulate human interactions to aid shoppers, played a crucial role in this year's online shopping surge, leading to an 1,800% explosion in retail website traffic compared to the previous year.
根据巴伦的一份报告，旨在模拟人际互动以帮助购物者的人工智能聊天机器人在今年的在线购物激增中发挥了至关重要的作用，导致零售网站流量与去年相比激增了1,800％。
Caila Schwartz, the director of consumer insights at Salesforce, told the outlet, "Digital retailers who are using generative AI and agents in their customer service experiences saw a nine percent higher conversion rate compared to those who are not."
Salesforce消费者洞察主管凯拉·施瓦茨告诉媒体，“在客户服务体验中使用生成式人工智能和代理的数字零售商的转化率比不使用生成式人工智能和代理的数字零售商高出9％。”
Moreover, Salesforce's data revealed a 31% annual growth in the utilization of AI-powered online chat services on Black Friday. The firm's data also showed U.S. Black Friday online sales at $17.5 billion, a 7% year-over-year increase.
此外，Salesforce的数据显示，在黑色星期五，人工智能驱动的在线聊天服务的利用率每年增长31％。该公司的数据还显示，美国黑色星期五的在线销售额为175亿美元，同比增长7％。
Also Read: Shoppers Spent $11.3M Per Minute Online on Black Friday
另请阅读：黑色星期五购物者每分钟在网上花费1130万美元
In contrast, traditional Black Friday shopping continued its downward trend, with in-store traffic falling 3.2% nationwide compared to 2023. Mobile sales made up 55% of all online sales, amounting to $5.9 billion, a 12.1% year-over-year increase, reports Barron's.
相比之下，传统的黑色星期五购物继续呈下降趋势，与2023年相比，全国店内流量下降了3.2％。巴伦周刊报道，移动销售占所有在线销售额的55％，总额为59亿美元，同比增长12.1％。
With Cyber Monday around the corner, both Adobe and Salesforce anticipate sustained online shopping growth, with Adobe predicting a 7% rise in online spending during Cyber Week compared to last year.
随着网络星期一的临近，Adobe和Salesforce都预计在线购物将持续增长，Adobe预测，网络周期间的在线支出将比去年增长7％。
Why It Matters: The record-breaking online sales on Black Friday 2024 underscore the transformative impact of AI technology on the retail industry.
为何重要：2024年黑色星期五创纪录的在线销售突显了人工智能技术对零售业的变革性影响。
The significant role of AI chatbots in driving online traffic and conversion rates highlights the growing importance of digital customer service experiences in boosting sales. The continued decline in physical store shopping and the rise in mobile sales further emphasize the shifting consumer shopping habits towards online platforms.
人工智能聊天机器人在推动在线流量和转化率方面的重要作用凸显了数字客户服务体验在促进销售方面日益增长的重要性。实体店购物的持续下降和移动销售的增长进一步凸显了消费者购物习惯向在线平台的转变。
As the retail industry adapts to these changes, the use of AI and other digital tools will likely become increasingly critical in enhancing customer experiences and driving sales growth.
随着零售业适应这些变化，人工智能和其他数字工具的使用在增强客户体验和推动销售增长方面可能会变得越来越重要。
