IAS Announces Plans To Expand Into China To Enable Global Advertisers With Invalid Traffic, Fraud, And Brand Safety And Suitability Measurement, Aligned To International And Local Standards
IAS Announces Plans To Expand Into China To Enable Global Advertisers With Invalid Traffic, Fraud, And Brand Safety And Suitability Measurement, Aligned To International And Local Standards
Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a subsidiary in China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond China's borders. This expansion will support IAS's long-term international expansion strategy, solving a key challenge for advertisers looking for comprehensive measurement coverage across all markets.
Integral Ad Science (纳斯达克:IAS)是一家领先的全球媒体测量和优化平台，今天宣布计划扩展到中国，以便为全球广告主提供无效流量（IVT）、欺诈、品牌安全和适宜性测量，符合国际和本地标准。通过在中国设立子公司，IAS还将为希望超越中国边界扩大影响力的中国广告主提供本地支持。这次扩展将支持IAS的长期国际扩展策略，解决广告主在所有市场寻求全面测量覆盖的关键挑战。
