TikTok Shop Bags More Than $100 Million In Black Friday Sales With Potential Ban Ahead
TikTok Shop Bags More Than $100 Million In Black Friday Sales With Potential Ban Ahead
"To be surprised. To feel like shopping can be different. And as a part of that, if we can have many customers shop in live and realize that this is really cool, I think we will have done a good job."TikTok Shop saw more than $100 million in sales on Black Friday, as the social media app's bet on live shopping in the US appears to be paying off.
TikTok Shop在黑色星期五的销售额超过了10000万，由于这款社交媒体应用在美国对直播购物的押注似乎正在获得回报。
What To Know: TikTok launched its Shop e-commerce platform in the fall of 2023 and has been pushing its creators and sellers to adopt the live shopping format which drives billions in sales in other markets, like China.
了解一下：TikTok在2023年秋季推出了其电子商务平台Shop，并一直推动其创作者和卖家采用该直播购物形式，这在中国等其他市场创造了数十亿的销售额。
"We want people to discover new products," Nico Le Bourgeois, TikTok Shop's head of US operations, told Business Insider in late October.
TikTok Shop的美国运营负责人尼科·勒·布尔乔亚在十月下旬对《商业内幕》表示：“我们希望人们发现新产品。”
"To be surprised. To feel like shopping can be different. And as a part of that, if we can have many customers shop in live and realize that this is really cool, I think we will have done a good job."
“让人感到惊讶。让人觉得购物可以是不同的。如果我们能够让许多顾客进行直播购物，并让他们意识到这真的很酷，我想我们会做到很好。”
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U.S. shoppers participated in more than 30,000 live shopping streams on Friday alone. Home goods, fashion and beauty products are among the most popular categories.
仅在星期五，美国的购物者参与了超过30,000个直播购物活动。家居用品、时尚和美容产品是最受欢迎的类别之一。
Canvas Beauty, a seller of hair-care products on TikTok Shop, hit $1 million in sales within two hours of going live on the app, the company said.
Canvas Beauty是一家在TikTok Shop上销售护发产品的卖家，该公司表示在应用上线的两小时内销售额达到了100万。
Sellers are joining TikTok Shop as a way to diversify their revenue streams from other sites like Amazon.com, Inc. (NASDAQ:AMZN). CNBC reports that TikTok Shop was a hot topic at a conference for Amazon sellers in October. A session on "how to scale your brand" with TikTok Shop drew a full room of Amazon sellers.
卖家们加入TikTok Shop是为 divers其他收入来源，如亚马逊（NASDAQ:AMZN）等网站。CNBC报道，TikTok Shop在十月份的一次亚马逊卖家会议上成为热议话题。一场关于“如何扩展品牌”的会议吸引了满座的亚马逊卖家。
"Amazon comes with a ton of competition," e-commerce strategist Rafay MH told the crowd at the conference. "TikTok is the opportunity for free eyeballs and sales."
“亚马逊面临着大量竞争，”电子商务战略家Rafay MH在会议上对人群说道。“抖音是免费的曝光和销售机会。”
Salesforce estimates that one in five online holiday purchases in the U.S., U.K., Australia, and Canada will be made through online marketplaces like Shein, Temu, TikTok Shop, and AliExpress.
赛富时估计，美国、英国、澳洲和加拿大每五个网上假日购买中就会有一个是在像Shein, Temu, 抖音电商和速卖通这样的在线市场上完成的。
Potential TikTok Ban: President Joe Biden signed a bill in April that requires parent company ByteDance to sell TikTok by Jan. 19. Without a sale of TikTok, app stores and internet hosting services will be prohibited from offering the app in the U.S.
抖音潜在禁令：总统乔·拜登在四月签署了一项法案，要求母公司字节跳动于1月19日之前出售抖音。如果不出售抖音，应用商店和互联网托管服务将被禁止在美国提供该应用。
President-elect Donald Trump has flip-flopped on the issue of a TikTok ban and the future remains uncertain for the app.
当选总统特朗普在抖音禁令的问题上摇摆不定，未来该应用的前景仍不确定。
Creators continue to flock to TikTok and sellers seem to be taking the looming ban of the app in stride.
创作者们继续涌向抖音，卖家似乎对该应用即将被禁的情况采取了从容态度。
"The sellers here, creators, they're building their livelihoods on TikTok," a TikTok spokesperson told CNBC. "We're going to continue to show up for that. There's a huge opportunity for us."
“这里的卖家和创作者，他们正在抖音上建立自己的生计，”一位抖音发言人告诉CNBC。“我们将继续支持他们。这对我们来说是一个巨大的机会。”
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Image: Shutterstock
图片：shutterstock
