Gamers Now Watch More Than They Play — How Publishers Can Reclaim Lost Revenue: Report
Gamers Now Watch More Than They Play — How Publishers Can Reclaim Lost Revenue: Report
Midia's findings show the growing dominance of video content in the gaming world. About 24% of console and PC players, along with 48% of "in-game buyers," regularly consume game-related content, with the latter group identified as "high-spending gamers." These numbers signal an untapped market within the gaming ecosystem.Gamers are spending more time watching gaming content than actually playing games, according to a new report.
根据一份新报告，玩家花更多时间观看游戏内容，而非实际玩游戏。
The study, conducted by Midia Research (via GamesIndustry.biz), reveals that gamers average 8.5 hours weekly watching game-related videos on platforms like Alphabet Inc's (NASDAQ:GOOGL)(NASDAQ:GOOG) YouTube and Twitch, compared to 7.4 hours actively gaming.
这项研究由Midia Research（通过GamesIndustry.biz）进行，显示玩家平均每周在像alphabet inc（纳斯达克：GOOGL）（纳斯达克：GOOG）的YouTube和Twitch这样的平台上观看与游戏相关的视频达8.5小时，而实际玩游戏的时间为7.4小时。
This trend presents a significant revenue opportunity for game publishers, the report suggests.
报告显示，这一趋势为游戏出版商提供了显著的营业收入机会。
The Shift Toward Gaming Video Content
向游戏视频内容的转变
Midia's findings show the growing dominance of video content in the gaming world. About 24% of console and PC players, along with 48% of "in-game buyers," regularly consume game-related content, with the latter group identified as "high-spending gamers." These numbers signal an untapped market within the gaming ecosystem.
Midia的发现显示视频内容在游戏世界中日益占据主导地位。大约24%的主机和PC玩家，以及48%的“游戏内购买者”，定期消费与游戏相关的内容，而后者被认定为“高消费的玩家”。这些数字标志着游戏生态系统内尚未开发的市场。
According to Midia, game publishers are losing potential revenue to third-party platforms, particularly in advertising. This loss is significant at a time when the gaming industry faces challenges to sustain growth.
根据Midia的说法，游戏出版商正在失去对第三方平台的潜在营业收入，尤其是在广告方面。这一损失在游戏行业面临增长挑战的时刻显得尤为重要。
Reclaiming Engagement and Revenue
重新获得参与度和营业收入
"It's time for game publishers to think about in-game video as something beyond marketing alone," said Rhys Elliott, games analyst at Midia Research.
“是时候让游戏出版商将游戏内视频视为超越单纯市场营销的内容，”Midia Research的游戏分析师Rhys Elliott表示。
"By reclaiming video engagement, publishers have the potential to unlock new revenue streams, like advertising and drive growth," he added.
他补充道：“通过重新获得视频参与度，出版商有潜力解锁新的营业收入来源，比如广告并推动增长。”
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Photo: Shutterstock.
照片：shutterstock。
