Meta Taps Codazen to Create World's First Immersive Email Campaign Using Innovative Ready3D Platform
Meta Taps Codazen to Create World's First Immersive Email Campaign Using Innovative Ready3D Platform
IRVINE, Calif., Dec. 3, 2024 /PRNewswire/ -- Codazen, a leader in immersive web technology, has partnered with Meta Reality Labs to unveil the world's first immersive email campaign, setting a new benchmark for consumer engagement this Cyber Monday. Built using Codazen's innovative Ready3D platform, the campaign transforms traditional 2D email content into a dynamic 3D experience accessible on any device—including phones, laptops, desktops and VR headsets.
加利福尼亚州尔湾,2024年12月3日 /PRNewswire/ — 沉浸式网络技术的领导者Codazen已与Meta Reality Labs合作推出了世界上第一个沉浸式电子邮件活动,为本次网络星期一的消费者参与度设定了新的基准。该活动使用Codazen的创新Ready3D平台构建,将传统的2D电子邮件内容转换为可在任何设备上访问的动态3D体验,包括手机、笔记本电脑、台式机和虚拟现实头戴式耳机。
The groundbreaking Meta Cyber Monday campaign is projected to reach millions of people, offering a visually striking and interactive experience. Recipients can explore Meta products in 3D while using a familiar 2D interface to navigate, ensuring a seamless and engaging journey. To experience the email firsthand, visit .
开创性的Meta Cyber Monday活动预计将覆盖数百万人,提供视觉效果惊人的互动体验。收件人可以在 3D 模式下浏览 Meta 产品,同时使用熟悉的 2D 界面进行导航,从而确保体验无缝且引人入胜的旅程。要亲身体验这封电子邮件,请访问 .
"We're thrilled to achieve this milestone with Meta, marking a pivotal moment in bringing XR technologies to everyday applications," said Codazen President Mike Merchant. "This campaign showcases how immersive experiences can stand out in a crowded marketing landscape while remaining accessible to anyone with a web browser."
Codazen总裁迈克·默特表示:“我们很高兴通过Meta实现这一里程碑,这标志着将XR技术引入日常应用的关键时刻。”“该活动展示了沉浸式体验如何在拥挤的营销环境中脱颖而出,同时让任何拥有网络浏览器的人都可以访问。”
Immersive technologies have proven their value in consumer engagement. For example, Houzz found that users of its 3D app were 11 times more likely to purchase and spent 2.7 times longer in the experience. With Ready3D, Codazen empowers marketers to deliver extended reality (XR) experiences through ubiquitous web technology, democratizing access to the next evolution of digital interaction.
沉浸式技术已证明其在消费者参与度方面的价值。例如,Houzz发现其3D应用程序的用户购买的可能性要高11倍,在体验中花费的时间延长了2.7倍。借助 Ready3D,Codazen 使营销人员能够通过无处不在的网络技术提供扩展现实 (XR) 体验,从而普及数字互动的下一次演变。
Codazen has a long-standing partnership with Meta Reality Labs, which began in 2014 when Codazen collaborated with Meta's internal teams to create many of the web platforms that supported the launch of the original Oculus VR headset. This partnership has continued over the past decade, with Codazen playing a pivotal role in building Meta's web infrastructure and delivering more than 600 digital campaigns and projects that have reached millions of users worldwide.
Codazen与Meta Reality Labs有着长期的合作伙伴关系,该合作始于2014年,当时Codazen与Meta的内部团队合作创建了许多支持最初的Oculus VR头戴设备的发布的网络平台。这种合作关系在过去十年中一直持续下去,Codazen在构建 Meta 的网络基础设施和提供 600 多个数字活动和项目方面发挥了关键作用,这些活动和项目已惠及全球数百万用户。
For more information on Ready3D and Codazen's capabilities, visit .
有关 Ready3D 和 Codazen 功能的更多信息,请访问 .
About Codazen
关于 Codazen
Codazen specializes in designing and developing intuitive, immersive software that connects users to the world in meaningful ways. From intelligent marketing solutions that use AI to deliver optimized campaigns and advanced data analysis for actionable insights to robust platform engineering that ensures scalability and security, Codazen empowers businesses to create impactful and engaging digital experiences.
Codazen 专门设计和开发直观、身临其境的软件,以有意义的方式将用户与世界联系起来。从使用人工智能提供优化活动的智能营销解决方案和提供切实可行见解的高级数据分析到确保可扩展性和安全性的强大平台工程,Codazen使企业能够创造有影响力和引人入胜的数字体验。
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Image Caption: Codazen's immersive email experience for Meta's Cyber Monday sale
图片说明:Codazen 为 Meta 的网络星期一促销活动提供的身临其境的电子邮件体验
Media Contact Information
Hall Roosevelt
[email protected]
(949) 443-9300
媒体联系信息
霍尔·罗斯福
[电子邮件保护]
(949) 443-9300
SOURCE Codazen
来源 Codazen