Google's Veo Video Generator Arrives On Cloud: How Oreo Maker Mondelez Is Using AI For Creative Content
Google's Veo Video Generator Arrives On Cloud: How Oreo Maker Mondelez Is Using AI For Creative Content
Initially unveiled in April, Veo can produce 1080p clips of up to six seconds, capturing various visual styles and making edits to existing footage.On Tuesday, Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google introduced its Veo video generator to select Cloud customers.
周二，Alphabet Inc.”s（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOGL）谷歌向部分云客户推出了其Veo视频生成器。
What Happened: The AI model, capable of creating short video clips from images and prompts, is now available in private preview on Vertex AI, Google's AI development platform.
发生了什么：该人工智能模型能够根据图像和提示创建简短的视频片段，现已在谷歌的人工智能开发平台Vertex AI上提供私密预览版。
Veo's introduction will allow Quora to integrate the tool into its Poe chatbot platform, while Mondelez International (NASDAQ:MDLZ), maker of Oreo, plans to use it for marketing content creation with agency partners.
Veo的推出将使Quora能够将该工具集成到其Poe聊天机器人平台中，而奥利奥的制造商Mondelez International（纳斯达克股票代码：MDLZ）则计划将其用于与代理合作伙伴一起创作营销内容。
Initially unveiled in April, Veo can produce 1080p clips of up to six seconds, capturing various visual styles and making edits to existing footage.
Veo最初于4月推出，可以制作长达六秒钟的1080p片段，捕捉各种视觉风格并对现有镜头进行编辑。
In a blog post, Warren Barkley, senior director of product management at Google Cloud, stated that the model has been upgraded for enterprise readiness. It now supports high-definition video creation in different aspect ratios.
谷歌云产品管理高级董事沃伦·巴克利在一篇博客文章中表示，该模型已经升级，可以为企业做好准备。它现在支持以不同的纵横比创建高清视频。
Veo's training involved high-quality, curated datasets, with Google maintaining that its models are primarily trained on publicly available sources.
Veo的培训涉及高质量的精选数据集，谷歌坚持认为其模型主要在公开来源上进行训练。
The tech giant has implemented prompt-level filters and an indemnity policy to address potential copyright issues, ensuring a defense for eligible Veo users against infringement allegations.
这家科技巨头已经实施了即时过滤器和赔偿政策，以解决潜在的版权问题，确保符合条件的Veo用户能够针对侵权指控进行辩护。
Moreover, Google also announced that its flagship image generator, Imagen 3, is now accessible to all Vertex AI customers without the need for a waitlist.
此外，谷歌还宣布，其旗舰图像生成器Imagen 3现在可供所有Vertex AI客户使用，无需等待名单。
However, its new customization and image editing features are currently available only through a separate waitlist.
但是，其新的自定义和图像编辑功能目前只能通过单独的候补名单使用。
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Why It Matters: The launch of Google's Veo video generator comes amid a competitive landscape where major tech companies are racing to innovate in AI-driven video technology.
为何重要：谷歌Veo视频生成器的推出是在竞争激烈的环境中推出的，各大科技公司都在竞相在人工智能驱动的视频技术上进行创新。
In February, OpenAI, the maker of ChatGPT, launched its video generator, the Sora AI model. Since its high-profile debut, Sora has faced significant challenges, with errors in video generation quickly highlighting its weaknesses.
2月，ChatGPT的制造商OpenAI推出了其视频生成器——Sora AI模型。自备受瞩目的首次亮相以来，Sora一直面临重大挑战，视频生成中的错误很快凸显了其弱点。
Last week, reports surfaced that a group of beta testers leaked the unreleased Sora model, protesting OpenAI's handling of artists.
上周，有报道称，一群测试人员泄露了未发布的Sora模型，抗议OpenAI对艺术家的处理。
In September 2024, Amazon.com, Inc. (NASDAQ:AMZN) introduced a beta version of its AI-powered video generation tool, targeting advertisers. This move positioned Amazon to compete with Adobe Inc. (NASDAQ:ADBE), which is also advancing its AI capabilities with the Firefly Video Model.
2024年9月，亚马逊公司（纳斯达克股票代码：AMZN）推出了针对广告商的人工智能视频生成工具的测试版。此举使亚马逊能够与Adobe公司（纳斯达克股票代码：ADBE）竞争，后者也在通过萤火虫视频模型提高其人工智能能力。
Later in October, Meta Platforms Inc. (NASDAQ:META) also launched Movie Gen, a tool for creating high-quality videos, images, and audio from text prompts.
10月下旬，Meta Platforms Inc.（纳斯达克股票代码：META）还推出了Movie Gen，这是一款用于根据文本提示创建高质量视频、图像和音频的工具。
Price Action: As of this update, Alphabet's Class A shares increased by 0.14% in after-hours trading, reaching $171.58, while Class C shares rose by 0.098% to $173.19. During Tuesday's regular session, Class A shares fell by 0.087% to $171.34, while Class C shares gained 0.023%, closing at $173.02, according to data from Benzinga Pro.
价格走势：截至本次更新，Alphabet的A类股票在盘后交易中上涨了0.14％，达到171.58美元，而C类股票上涨了0.098％，至173.19美元。根据Benzinga Pro的数据，在周二的例行交易中，A类股票下跌0.087％，至171.34美元，而C类股票上涨0.023％，收于173.02美元。
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