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Huge Announces Acquisition by AEA Investors and Strategic Combination With Hero Digital

Huge Announces Acquisition by AEA Investors and Strategic Combination With Hero Digital

Huge宣布被AEA投资者收购,并与Hero Digital进行战略合并
PR Newswire ·  2024/12/06 00:00

Two innovative brands joining forces to create a leading independent digital transformation business

两个创新品牌携手合作,打造领先的独立数字化转型业务。

BROOKLYN, N.Y., Dec. 5, 2024 /PRNewswire/ -- Huge, a leading experience design and technology business, today announced that it has been acquired by AEA Investors ("AEA"). Huge was acquired from Interpublic Group ("IPG") and, in connection with the transaction, will join forces with AEA's existing portfolio company Hero Digital, forming one of the largest independent experience transformation businesses in the world.

纽约布鲁克林,2024年12月5日 /美通社/ -- Huge,一家领先的体验设计和科技公司,今天宣布已被AEA投资者("AEA")收购。Huge是从国际公共集团("IPG")收购的,并且在此次交易中,将与AEA现有的投资组合公司Hero Digital联手,形成全球最大的独立体验转型企业之一。

Founded in 1999, Huge has built an impressive legacy of creating compelling digital products and experiences for clients, such as Google, McDonalds, NBCU, Nike, ExxonMobil, and more. Through this strategic combination, Huge will unite with Hero Digital, a similarly customer-centric organization that is committed to delivering innovative, information-driven experience design solutions.

Huge成立于1999年,已为客户创造了令人印象深刻的数字产品和体验,如谷歌、麦当劳、NBCU、耐克、埃克森美孚等。通过这次战略组合,Huge将与Hero Digital联手,Hero Digital是一家同样以客户为中心的组织,致力于提供创新的信息驱动体验设计解决方案。

The combined company will leverage Huge and Hero Digital's differentiated service offerings, complementary capabilities, and expanded global reach to further define the future of intelligent experiences, all while delivering enhanced growth for clients.

合并后的公司将利用Huge和Hero Digital的差异化服务产品、互补能力和扩展的全球影响力,进一步定义智能体验的未来,同时为客户带来更强劲的增长。

"This partnership comes at a critical time in the industry, as demand for intelligent experiences that combine innovation with real, measurable impact is increasing," said Lisa De Bonis, CEO of Huge. "We are delighted to come together with Hero Digital, and we are confident that the marriage of our businesses – supported by AEA's expertise in helping innovative companies drive growth – will enable us to continue to transform how clients connect with their customers and aid them in designing human-directed experiences at scale."

"这个合作伙伴关系在行业中恰逢其时,因为结合创新与真实、可衡量影响的智能体验的需求正在增加," Huge的首席执行官Lisa De Bonis表示。"我们很高兴与Hero Digital携手合作,并且我们相信,依托AEA在帮助创新公司推动增长方面的专业知识,我们业务的联合将使我们继续改变客户与客户之间的连接方式,并帮助他们大规模设计以人为本的体验。"

"This strategic combination represents a transformative moment for Hero Digital, Huge, and our valued clients," said Jay Dettling, CEO of Hero Digital. "Together, we will leverage our collective creativity and talent to continue providing best-in-class experiences, marketing, and commerce solutions, supporting the growth of our customers and the combined business."

"这个战略组合代表着Hero Digital、Huge和我们宝贵客户的一个变革时刻," Hero Digital的首席执行官Jay Dettling表示。"我们将共同利用我们的创造力和才华,继续提供卓越的体验、营销和商业解决方案,支持我们客户和合并业务的增长。"

In addition to scale and an enhanced global footprint, bringing together Huge and Hero Digital will establish a combined company that is positioned to serve a broader range of industries and support clients with a wider spectrum of capabilities.

除了规模和增强的全球货币足迹,将Huge和Hero Digital合并将建立一个可为更广泛的行业提供服务的公司,并以更广泛的能力支持客户。

"Huge has an outstanding reputation for delivering digital experiences that drive significant long-term value for its clients, and we've been impressed by their strategic and creative strength and are excited about the leverage this brand will bring us in the market," said AEA Operating Partner Jim Coleman, who will serve as Executive Chairman of the combined company. "With broader industry exposure and an expanded spectrum of capabilities, together, Huge and Hero Digital will be an experience transformation powerhouse that is well positioned for accelerated growth in an increasingly data-driven and digitally led marketplace. We look forward to supporting the combined team as they seek to execute on the exciting opportunity in this space."

“Huge以提供推动客户长期价值的数字体验而享有卓越声誉,我们对他们的战略和创意实力印象深刻,并对这个品牌将为我们在市场上带来的影响感到兴奋,”AEA运营合伙人Jim Coleman表示,他将担任合并公司的执行主席。“凭借更广泛的行业曝光和扩展的能力范围,Huge和Hero Digital将成为一个经验转型的强大力量,非常有利于在一个越来越依赖数据和数字领导的市场中实现加速增长。我们期待支持合并团队,在这个领域寻求实施激动人心的机会。”

Philippe Krakowsky, CEO of IPG, added, "We're pleased for the team at Huge and look forward to seeing the next phase for this storied digital brand as the company continues its evolution under new ownership."

IPG CEO Philippe Krakowsky补充道:“我们为Huge团队感到高兴,并期待看到这个传奇数字品牌在新所有权下的下一个阶段。”

Houlihan Lokey and Morgan Stanley acted as financial advisors and Willkie Farr & Gallagher LLP provided legal representation to IPG and Huge.

华利安和摩根士丹利担任财务顾问,Willkie Farr & Gallagher LLP为IPG和Huge提供法律代表。

About Huge
Huge is a design and innovation company. We create products and experiences that grow the world's most ambitious companies. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent and unique to every client.

关于Huge
Huge是一家设计和创新公司。我们创造能够促进全球最有志向公司的产品和体验。我们通过设计面向人而不是用户的体验,并利用我们的创意人才、专有平台LIVE以及新兴科技带来的优势,发掘新的增长来源。我们相信所有体验都应该是智能和独特的,针对每个客户。

About Hero Digital
Hero Digital is a leading independent customer experience company leveraging strategy, design, technology, marketing, and data, to solve the critical digital transformation needs of the Fortune 1000. Hero Digital creates new business growth by transforming the complete digital customer experience, enabling people and brands to prosper. Hero Digital's blended teams help companies like Comcast, U.S. Bank, Zoom, Nagase, UNC Health, and TD Ameritrade Institutional drive business growth across the customer journey.

关于Hero Digital
Hero Digital是一家领先的独立客户体验公司,利用策略、设计、科技、市场营销和数据,解决财富1000强企业的关键数字转型需求。Hero Digital通过转变完整的数字客户体验创造新的业务增长,使人和品牌得以繁荣。Hero Digital的混合团队帮助像康卡斯特、美国银行、Zoom、Nagase、北卡罗来纳大学医疗和TD Ameritrade Institutional这样的公司在客户旅程中推动业务增长。

About AEA Investors
AEA Investors was founded in 1968 by the Rockefeller, Mellon, and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives, and leaders, many of whom invest with AEA as active individual investors, join its portfolio company boards, or act in other advisory roles. Today, AEA's over 120 investment professionals operate globally with offices in New York, Stamford, San Francisco, London, Munich, and Shanghai. The firm manages funds that have approximately $19 billion of invested and committed capital including the leveraged buyouts of middle market and small business companies, growth capital, and private debt investments. For more information, visit .

About AEA Investors
AEA Investors was founded in 1968 by the Rockefeller, Mellon, and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives, and leaders, many of whom invest with AEA as active individual investors, join its portfolio company boards, or act in other advisory roles. Today, AEA's over 120 investment professionals operate globally with offices in New York, Stamford, San Francisco, London, Munich, and Shanghai. The firm manages funds that have approximately $190亿 of invested and committed capital including the leveraged buyouts of middle market and small business companies, growth capital, and private debt investments. For more information, visit .

About IPG
Interpublic (NYSE: IPG) () is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world's best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.89 billion in 2023.

About IPG
Interpublic(纽交所:IPG)() is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world's best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCb, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRm, MullenLowe Global, Octagon, R/GA, Um, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $108.9亿 in 2023.

Media Contacts
Huge:
De'Andra Roberts
[email protected]

媒体联系人
Huge:
德安德拉·罗伯茨
[email protected]

Hero Digital:
Challin Baro
[email protected]

英雄数字:
查林·巴罗
[email protected]

AEA Investors:
Kaitlin Bilby
(212) 845-4307
[email protected]

AEA投资:
凯特琳·比尔比
(212) 845-4307
[email protected]

Joele Frank, Wilkinson Brimmer Katcher
Kate Thompson / Erik Carlson / Madeline Jones
(212) 355-4449

Joele Frank, Wilkinson Brimmer Katcher
Kate Thompson / Erik Carlson / Madeline Jones
(212) 355-4449

IPG:
Tom Cunningham
(212) 704-1326

IPG:
汤姆·坎宁安
(212) 704-1326

SOURCE Huge

来源:Huge

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