Optimizely Named a Leader in Experience Optimization Solutions
Optimizely Named a Leader in Experience Optimization Solutions
Recognized by independent research firm, Optimizely was ranked highest in the 'Strategy' and 'Current Offering' categories
独立研究公司认可,Optimizely在“策略”和“当前产品”类别中排名最高。
NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in The Forrester Wave: Experience Optimization Solutions, Q4 2024. In this evaluation, Optimizely was recognized as the top-ranked solution in both the Strategy and Current Offering categories. According to the report, "Optimizely's vision of providing a unified platform through Optimizely One gives it a competitive edge, helping customers to plan, create, and optimize experiences end to end."
纽约,2024年12月10日 /PRNewswire/ -- 作为领先的数字体验平台(DXP)提供商,Optimizely今日宣布在2024年第四季度的《Forrester Wave:体验优化解决方案》中被评为领导者。在此评估中,Optimizely在策略和当前产品类别中均被认可为排名最高的解决方案。根据报告,"Optimizely通过Optimizely One提供统一平台的愿景为其带来了竞争优势,帮助客户从头到尾进行规划、创建和优化体验。"
"Optimizely's heritage of experimentation and personalization, and the success our customers see with these solutions, fuels our enthusiasm for ongoing innovation in experience optimization (EO), and we believe this recognition from Forrester affirms our success in building a marketing operating system that truly delivers." said Rupali Jain, Optimizely's Chief Product Officer. "We've heard from our customers that they love the ability to quickly iterate and drive ROI with improved AI integrations, edge delivery and an enhanced data platform–which all allow them to quickly deliver personalized digital experiences that make an impact with customers."
"Optimizely在实验和个性化方面的传统,以及我们的客户在使用这些解决方案时取得的成功,激励我们在体验优化(EO)方面持续创新,我们相信加特纳的这一认可证实了我们在构建真正有效的市场运营系统方面的成功。"Optimizely的首席产品官Rupali Jain说道。"我们收到的客户反馈表示,他们喜欢快速迭代和利用改善的人工智能集成、边缘交付和增强的数据平台驱动回报率的能力,这些都使他们能够快速提供对客户产生影响的个性化数字体验。"
The Forrester report cited Optimizely's commitment to innovation, including the company's investment in "exploring and developing advanced GenAI features, such as generating variations of experiences." Additionally, the report shared that Optimizely's platform "is best suited for marketing and business leaders and product teams who need to achieve rapid experience optimization results and wish to scale EO activities using GenAI and data beyond merely behavioral insights."
加特纳的报告指出Optimizely对创新的承诺,包括公司在“探索和开发先进的生成式人工智能功能,如生成体验的变体”上的投资。此外,报告还提到Optimizely的平台“最适合需要快速实现体验优化结果的营销和业务领导者以及产品团队,并希望利用生成式人工智能和数据扩展EO活动,超越单纯的行为洞察。”
Optimizely continuously improves its experience optimization offerings and recently celebrated the one year anniversary of Experiment Collaboration, which provides teams with a single workspace in which to work more effectively and increase testing velocity. Additionally, this fall the company announced the Optimizely Personalization offering and its acquisition of NetSpring, the warehouse native analytics platform, to further enhance its experience optimization capabilities.
Optimizely持续改进其体验优化产品,并最近庆祝了实验协作一周年,该功能为团队提供了一个单一的工作区,提高了工作效率并增加了测试速度。此外,该公司还在今年秋季宣布了Optimizely个性化产品和收购原生分析平台NetSpring,以进一步增强其体验优化能力。
These advancements equip marketers with the essential tools to target, test, convert, and now analyze–all leading to the creation of more meaningful connections between brands and their customers.
这些进步为市场营销人员提供了必要的工具,以便进行目标定位、测试、转化,现在还可以分析——这都导致了品牌与其客户之间建立更有意义的联系。
Forrester's recognition marks a consistent trend of industry acknowledgment for Optimizely. Earlier this year, the company was named a Leader in both the 2024 Gartner Magic Quadrant for Digital Experience Platforms and 2024 Gartner Magic Quadrant for Content Marketing Platforms reports, as well as a Leader in The Forrester Wave: Commerce Solutions for B2B, Q2 2024.
Forrester的认可标志着行业对Optimizely的一致认可趋势。今年早些时候,该公司在2024年加特纳数字体验平台魔力象限报告和2024年加特纳内容营销平台魔力象限报告中被评为领导者,并且在The Forrester Wave:商业解决方案(B20亿,2024年第二季度)中也是领导者。
Access the full complimentary The Forrester Wave report here to learn more about Optimizely's EO capabilities among top vendors.
在此访问完整的免费The Forrester Wave报告,了解更多关于Optimizely在顶级供应商中的EO能力。
Gartner Disclaimer
加特纳声明
Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, John Field, Mike Lowndes, and Jim Murphy, February 2024
加特纳,数字体验平台魔力象限,Irina Guseva,John Field,Mike Lowndes和Jim Murphy,2024年2月
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole D Greene, Jeffrey L Cohen, Rene Cizio, Carlos Guerrero, 9 May 2024.
加特纳,内容营销平台魔力象限,Nicole D Greene,Jeffrey L Cohen,Rene Cizio,Carlos Guerrero,2024年5月9日。
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
GARTNER是加特纳的注册商标和服务标记,魔力象限是加特纳公司及其在美国和国际上的子公司的注册商标,并在此获得许可。保留所有权利。
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
加特纳不认可其研究出版物中描绘的任何供应商、产品或服务,并且不建议科技用户只选择那些评级最高或其他特殊标记的供应商。加特纳的研究出版物包含加特纳研究机构的意见,不应被解释为事实声明。加特纳对本研究不承担任何明示或暗示的担保,包括任何适销性或特定用途的适合性担保。
About Optimizely
关于Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
Optimizely的使命是通过Optimizely One使营销人员的生活变得更好,这是全球首个为营销团队提供的操作系统。Optimizely One结合了行业领先的解决方案,涵盖内容管理、内容营销、实验、商务和个性化,通过单一的、人工智能加速的工作流程驱动每个营销生命周期阶段。凭借完全可组合平台的灵活性,Optimizely自豪地帮助H&M、赛富时、Zoom和丰田等全球品牌快速创建内容,自信地开展实验,并提供最高质量的体验。更多信息请访问optimizely.com。
Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.
Optimizely和Optimizely One是Optimizely北美公司的商标,并在美国、欧盟、英国和其他国家注册(或注册正在申请中)。所有引用的第三方商标均为其各自所有者的财产,仅用于参考目的。
SOURCE Optimizely
来源 Optimizely