Zhu Huarong From Changan Automobile and Dong Yuhui Engage in an Insightful Ideological Clash, Deciphering the Chinese Approach to NEV Innovation
Zhu Huarong From Changan Automobile and Dong Yuhui Engage in an Insightful Ideological Clash, Deciphering the Chinese Approach to NEV Innovation
CHONGQING, China, Dec. 11, 2024 /PRNewswire/ -- On December 10, 2024, cultural live streamer Dong Yuhui visited the Global R&D Center of Chongqing Changan Automobile for a cultural dialogue with Chairman Zhu Huarong, themed "Innovating Forward, Journey with Changan".
中国重庆，2024年12月11日 /PRNewswire/--2024年12月10日，文化直播主播董宇辉访问了重庆长安汽车全球研发中心，与董事长朱华荣进行了主题为 “创新前进，与长安同行” 的文化对话。
The two delved into Changan Automobile's history, including its three relocations and business ventures, as well as its strategic considerations for digital and intellectual transformation and brand layout. They also decrypted the innovative gene within Changan and unveiled its latest NEVO masterpiece, codenamed C798.
两人深入探讨了长安汽车的历史，包括其三次搬迁和创业，以及其在数字和智力转型以及品牌布局方面的战略考量。他们还解密了长安内部的创新基因，并发布了其代号为C798的最新NEVO杰作。
Changan Automobile embodies the spirit of embracing innovation and daring to shoulder responsibilities, fulfilling its patriotic and entrepreneurial missions, and that is precisely how Changan, with a century-long history, has remained youthful and vibrant.
长安汽车体现了拥抱创新、敢于承担责任、履行爱国和创业使命的精神，而这正是拥有百年历史的长安保持年轻和活力的方式。
Stepping Out of the Comfort Zone: Leading Digital Transformation with Innovation
走出舒适区：用创新引领数字化转型
To adapt to new energy, intelligence, and globalization, Changan has initiated its third business venture, the Innovation & Entrepreneurship Program, holding the mindset of starting from scratch and striving to become a world-class automobile brand.
为了适应新能源、智能和全球化，长安启动了其第三个商业项目，即创新与创业计划，抱着从零开始，努力成为世界一流的汽车品牌的心态。
In the realm of new energy, Changan, driven by its "Mission of Shangri-La," has made significant breakthroughs in key EV technologies, providing comprehensive power solutions. In intelligence, Changan has implemented the "Dubhe Plan" for an evolving, interactive driving experience. In design, it combines traditional elements with modern art, exhibiting cultural confidence.
在新能源领域，长安在 “香格里拉使命” 的推动下，在关键电动汽车技术方面取得了重大突破，提供了全面的动力解决方案。在智能方面，长安已经实施了 “Dubhe计划”，以提供不断变化的交互式驾驶体验。在设计方面，它将传统元素与现代艺术相结合，展现出文化自信。
User-Centric Method: Demand-Oriented, three Brands for Positive Transformations
以用户为中心的方法：以需求为导向，三个品牌实现积极转型
Dong Yuhui posed an inquiry about Changan's user-centric methodology. Zhu Huarong emphasized that prioritizing users is Changan's top priority, integrated into its entire supply chain.
董宇辉询问了长安以用户为中心的方法论。朱华荣强调，优先考虑用户是长安的首要任务，已融入其整个供应链。
To meet diverse demands, Changan has three EV brands: Changan NEVO, Deepal, and AVATR. NEVO focuses on new mainstream family users with four models, including the latest A07 with long range, fast charging, and enhanced safety. The C798 by NEVO boasts a dynamic exterior and advanced autonomous driving capabilities, marking a transition from 1.0 to 2.0.
为了满足多样化的需求，长安拥有三个电动汽车品牌：长安NEVO、Deepal和AVATR。NEVO专注于新的主流家庭用户，提供四种型号，其中包括具有长续航里程、快速充电和增强安全性的最新A07。NEVO 的 C798 拥有动态外观和先进的自动驾驶功能，标志着从 1.0 到 2.0 的过渡。
Brand Going Overseas: Changan Automobile Enhances Global Presence
品牌走向海外：长安汽车增强全球影响力
With the proposition of "Vast Ocean Plan", Changan Automobile's overseas markets have improved, establishing a global R&D layout in six countries and ten locations.
在 “浩瀚海洋计划” 的主张下，长安汽车的海外市场有所改善，在六个国家和十个地点建立了全球研发布局。
Zhu Huarong stressed shifting focus from "product exports" to "globalization of the value chain" for Chinese brands overseas. Changan Automobile pursues innovation, aiming to be an intelligent companion for users with technology equalization, contributing expertise to enhance travel experiences and foster a new life with intelligent, digital automobiles.
朱华荣强调将海外中国品牌的重点从 “产品出口” 转移到 “价值链全球化”。长安汽车追求创新，旨在通过技术均衡成为用户的智能伴侣，贡献专业知识以增强出行体验，并通过智能数字汽车培育新生活。
SOURCE Changan Automobile
来源：长安汽车