WebMD Ignite Launches Enhanced Programmatic Advertising Solution for Zero-Waste, Data-Driven Audience Targeting
WebMD Ignite Launches Enhanced Programmatic Advertising Solution for Zero-Waste, Data-Driven Audience Targeting
The Ignite Programmatic launch also includes a first-of-its-kind brand awareness audience model, Ignite High Value Care Seeker, which predicts individuals likely to be high healthcare spenders within the next 18 months, using pseudonymous demographic and geographic data drawn from billions of deidentified patient encounters and claims data. This allows for broad, but high-value targeting that improves campaign outcomes by reducing waste. Additionally, WebMD Ignite continues to leverage unique propensity models that indicate a consumer's likelihood to have an interest in certain health matters. Consumers targeted through Ignite Programmatic are more likely to have an interest in a given health matter compared to a geo-targeting demographic audience in the same market, reducing audience waste by 25%.Ignite Programmatic provides precise targeting and maximized campaign efficiency through comprehensive first-party insights, modeled audiences, proprietary tools and premium partnerships
Ignite Programmatic通过全面的一手洞察、建模观众、专有工具和优质合作伙伴关系提供精准的目标定位和最大化的活动效率。
NEWARK, N.J., Dec. 11, 2024 /PRNewswire/ -- WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, today announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers. Ignite Programmatic harnesses vast proprietary intent data, including healthcare content engagement insights from some of the most visited health-related websites, alongside a set of tools to reach audiences with precision throughout their healthcare journey, driving higher engagement, improved outcomes and maximum ROI.
新泽西州纽瓦克，2024年12月11日 /PRNewswire/ -- WebMD Ignite作为医疗行业组织的领先全方位增长合作伙伴，今天宣布Ignite Programmatic，这是一个广告能力套件，旨在为医疗营销人员提供零浪费的活动。Ignite Programmatic利用庞大的专有意图数据，包括来自一些最受欢迎健康相关网站的医疗内容参与洞察，以及一整套精准触及观众的工具，贯穿他们的医疗旅程，从而推动更高的参与度、改善的结果和最大化的回报率。
Even though many are operating on tight budgets, healthcare organizations spend tens of billions of dollars annually on digital advertising. However, reaching the right healthcare audiences with the right attributes or care needs is a significant challenge that can lead to a lot of wasteful spending. Ignite Programmatic addresses these challenges by using pseudonymous first-party data insights through advanced audience modeling, demand-side platforms (DSP), and premium publisher and marketplace partnerships. These data sources enable Ignite Programmatic to reach more than 98% of U.S. health-focused consumers and 3.2 million healthcare professionals, providing the greatest visibility into health audience behaviors and insights. Together, this helps healthcare marketers efficiently target high-quality consumer and professional audiences across any channel or device.
尽管许多组织的预算紧张，医疗机构 每年在数字广告上花费 数百亿美元。然而，用正确的属性或护理需求接触到合适的医疗观众是一个重大挑战，这可能导致大量浪费支出。Ignite Programmatic通过高级观众建模、需求方平台(DSP)和优质出版商及市场合作伙伴解决这些挑战，利用伪匿名的一手数据洞察。这些数据源使Ignite Programmatic能够接触到98%以上的美国健康相关消费者和320万医疗专业人士，提供对健康观众行为和洞察的最大可见性。综合这些因素，有助于医疗营销人员高效地通过任何渠道或设备精准定位高质量的消费者和专业观众。
The Ignite Programmatic launch also includes a first-of-its-kind brand awareness audience model, Ignite High Value Care Seeker, which predicts individuals likely to be high healthcare spenders within the next 18 months, using pseudonymous demographic and geographic data drawn from billions of deidentified patient encounters and claims data. This allows for broad, but high-value targeting that improves campaign outcomes by reducing waste. Additionally, WebMD Ignite continues to leverage unique propensity models that indicate a consumer's likelihood to have an interest in certain health matters. Consumers targeted through Ignite Programmatic are more likely to have an interest in a given health matter compared to a geo-targeting demographic audience in the same market, reducing audience waste by 25%.
Ignite Programmatic的推出还包括一种首创的品牌认知观众模型，Ignite高价值医疗需求者，该模型预测在未来18个月内可能成为高医疗支出者的个人，使用从数十亿次去标识患者接触和索赔数据中提取的伪匿名人口统计和地理数据。这使得广泛但高价值的目标定位成为可能，减少浪费，从而改善活动结果。此外，WebMD Ignite继续利用独特的倾向模型，指示消费者对某些健康问题的兴趣。通过Ignite Programmatic进行目标定位的消费者相比同市场中的地理目标人口受众，更有可能对特定健康问题感兴趣，从而减少25%的受众浪费。
As the healthcare industry's most comprehensive and efficient programmatic advertising offering, Ignite Programmatic gives healthcare marketers:
作为医疗保健行业最全面和高效的程序化广告产品，Ignite Programmatic为医疗营销人员提供：
- Zero-waste campaigns: Ignite Programmatic targets high-quality healthcare audiences, reducing unnecessary spending and improving ad efficiency.
- Audience precision: Powered by exclusive pseudonymized first-party data insights and aggregated client-provided data, it delivers precise targeting for consumers and healthcare professionals.
- Transparency & high-quality media: Partnering with premium publishers, it ensures brand-safe ad placements with full transparency.
- Global reach: Ignite reaches audiences worldwide with auto-optimized targeting across devices and channels.
- Full managed services: End-to-end campaign management enhances marketing outcomes and aligns with specific objectives.
- 零浪费广告活动：Ignite Programmatic瞄准高质量的医疗保健受众，减少不必要的支出，并提高广告效率。
- 受众精准：通过独家匿名化的一方数据洞察和汇总的客户提供数据，提供针对消费者和医疗专业人士的精准定位。
- 透明度与高质量媒体：与优质出版社合作，确保品牌安全的广告投放，提供完全透明。
- 全球覆盖：Ignite面向全球受众，自动优化跨设备和渠道的目标定位。
- 全面管理服务：从头到尾的广告活动管理提升营销成果，并与特定目标一致。
"Programmatic advertising allows healthcare organizations to move beyond traditional methods and use data to find the right audiences with a relevant interest in a given health matter, ensuring no resources are wasted. We've developed highly specialized audience products that leverage WebMD Ignite's exclusive assets, designed specifically to help healthcare marketers connect with both high-value consumers and healthcare professionals," said Ann Bilyew, EVP, Health and President, Healthcare Solutions Group at WebMD Ignite. "By integrating these advanced audience segments directly into client media plans, we're able to deliver more precise targeting and reduce wasted ad spend. With Ignite Programmatic, our client partners benefit from customized solutions that improve campaign effectiveness, align with key performance indicators, and ultimately deliver better health outcomes while maximizing ROI."
“程序化广告使医疗机构能够超越传统方法，利用数据找到对特定健康问题有相关兴趣的合适受众，确保没有资源被浪费。我们开发了高度专业化的受众产品，利用WebMD Ignite的独家资产，专为帮助医疗营销人员与高价值消费者和医疗专业人士建立联系而设计，”WebMD Ignite的健康高级副总裁兼医疗解决方案小组总裁Ann Bilyew表示。“通过将这些先进的受众细分直接整合到客户的媒体计划中，我们能够提供更精准的定位，减少广告支出浪费。通过Ignite Programmatic，我们的客户合作伙伴受益于定制化解决方案，提高广告活动效果，符合关键绩效指标，并最终实现更好的健康结果，同时最大化回报率。”
About WebMD Ignite
WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our comprehensive experience and unprecedented reach generate measurable results within the industry. By applying data and analytics at scale, we engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.
关于WebMD Ignite
WebMD Ignite是WebMD和互联网品牌的一个部门，是医疗组织的增长合作伙伴。我们在整个健康旅程中，从发现到康复，引导人们实现更好的健康。我们全面的经验和前所未有的覆盖范围为行业带来了可衡量的成果。通过大规模应用数据和分析，我们以及时且相关的信息与个人互动，优化体验和结果，推动客户的忠诚度和终身价值。了解更多信息，请访问WebMDIgnite.com。
About WebMD Health Corp.
WebMD, an Internet Brands company, is at the heart of the digital health revolution that is transforming the healthcare experience for consumers, patients, health care professionals, employers, health plans, and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the health care journey, and improve patient care.
关于WebMD健康CORP。
WebMD是一家互联网品牌公司，是正在改变消费者、患者、医疗保健专业人士、雇主、健康计划和健康系统医疗体验的互联网医疗革命的核心。通过公共和私人在线门户、移动平台以及健康相关出版物，WebMD提供尖端内容和数字服务，帮助改进决策、支持和激励健康行动、简化和简化医疗旅程，并改善患者护理。
The WebMD Health Network includes WebMD Health, Medscape, WebMD Ignite (encompassing Krames, The Wellness Network, and Mercury Healthcare), Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, PulsePoint, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD, Medscape, CME Circle, Medpulse, eMedicine, MedicineNet, theheart.org and RxList are among the trademarks of WebMD Health Corp. or its subsidiaries.
WebMD健康网络包括WebMD健康、Medscape、WebMD Ignite（涵盖Krames、The Wellness Network和Mercury Healthcare）、Jobson Healthcare Information、MediQuality、Frontline、Vitals消费者服务、Aptus Health、PulsePoint、MedicineNet、eMedicineHealth、RxList、OnHealth、Medscape教育和其他WebMD拥有的网站。WebMD、Medscape、CME Circle、Medpulse、eMedicine、MedicineNet万亿.eheart.org和RxList是WebMD健康CORP或其子公司的商标。
SOURCE WebMD Ignite
来源：WebMD Ignite
