Nike's NFL Partnership Gets Major Boost With 10-Year Deal, Stock Gains
Nike's NFL Partnership Gets Major Boost With 10-Year Deal, Stock Gains
This renewed agreement promises to elevate the partnership, focusing on innovation and supporting the evolving needs of NFL athletes.Nike, Inc. (NYSE:NKE) shares are trading higher on Wednesday.
耐克公司（纽交所：NKE）在周三的交易中股价上涨。
Today, the company declared a 10-year partnership extension with the National Football League (NFL).
今天，该公司宣布与国家橄榄球联盟（NFL）延长10年的合作伙伴关系。
Building on 12 years of successful collaboration, Nike will continue as the exclusive provider of uniforms, sideline, practice, and baselayer apparel for all 32 NFL teams.
在成功合作12年的基础上，耐克将继续作为所有32支NFL球队的独家制服、场边、训练和基础层服装供应商。
This renewed agreement promises to elevate the partnership, focusing on innovation and supporting the evolving needs of NFL athletes.
这项更新的协议承诺将提升合作伙伴关系，专注于创新并支持NFL运动员不断发展的需求。
The collaboration aims to drive growth, progress, and excellence across the sport by developing high-performance products tailored to the needs of elite players.
该合作旨在通过开发高性能产品，推动整个运动的发展、进步和卓越，以满足顶级运动员的需求。
Nike said its commitment to innovation and player health and safety will be central, with plans to leverage Nike's Sport Research Lab to enhance footwear safety and address lower extremity injuries.
耐克表示，其对创新以及运动员健康与安全的承诺将是核心，计划利用耐克运动研究实验室来提高鞋类安全性，并解决下肢受伤问题。
This will not only improve the game at the professional level but also support the growth of football at all levels.
这不仅将提升职业级别的比赛质量，还将支持各级别橄榄球的发展。
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Key initiatives include expanding the NFL's global reach, fostering the next generation of athletes through grassroots, high school, and collegiate programs, and enhancing fan engagement.
关键举措包括扩大NFL的全球影响力，通过基层、高中和大学项目培养下一代运动员，以及增强球迷的参与感。
Nike's marketing and storytelling expertise will bring the sport's most compelling narratives to life, connecting with fans in new ways.
耐克的市场营销和叙事专长将使体育界最引人入胜的故事生动呈现，以新的方式与球迷建立联系。
NFL Commissioner Roger Goodell praised Nike as a strategic partner, emphasizing their invaluable role in growing football internationally and advancing player safety.
NFL委员会主席罗杰·古德尔称赞耐克是战略合作伙伴，强调他们在推动足球全球化和提升球员安全方面的宝贵作用。
The 10-year extension underscores the strength of the Nike-NFL collaboration and its commitment to shaping the future of football, creating a safer and more inclusive sport for players worldwide.
这项为期10年的延续凸显了耐克与NFL合作的力量，以及其在塑造足球未来、创造一个更安全和更具包容性的运动方面的承诺，为全球球员服务。
According to Benzinga Pro, NKE stock has lost over 33% in the past year. Investors can gain exposure to the stock via Brookstone Value Stock ETF (BATS:BAMV).
根据Benzinga Pro的数据，耐克的股票在过去一年中损失超过33%。投资者可以通过Brookstone价值股票可交易ETF（BATS:BAMV）获得对该股票的投资机会。
Price Action: NKE shares are trading higher by 2.50% to $78.66 at last check Wednesday.
价格动向：NKE股价在周三最后一次检查时上涨2.50%，报78.66美元。
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Photo via Shutterstock.
图片来自shutterstock。
