Celsius' 'Better-For-You' Edge Could Unlock Equity Upside, Says JP Morgan Analyst
Celsius' 'Better-For-You' Edge Could Unlock Equity Upside, Says JP Morgan Analyst
JP Morgan analyst Andrea Teixeira initiated coverage on Celsius Holdings, Inc. (NASDAQ:CELH) with an Overweight rating and a price forecast of $37.
摩根大通分析师安德里亚·特谢拉开始覆盖Celsius Holdings, Inc. (纳斯达克:CELH)，给予增持评级，价格预测为37美元。
Celsius Holdings ranks as the 3rd largest energy drink brand in the U.S., aligning with key consumer trends like health, wellness, and zero sugar. Despite a slowdown in the U.S. energy drink market, Teixeira sees the company's strong growth prospects in these sectors will continue to drive top-tier growth.
Celsius Holdings在美国的能源饮料品牌中排名第三，符合健康、健康和零糖等重要消费趋势。尽管美国能源饮料市场出现放缓，但特谢拉认为公司在这些领域的强劲增长前景将继续推动顶级增长。
According to the analyst, Celsius stands out in the energy drink market with broader appeal, attracting higher-income and female consumers. Its premium, 'better-for-you' positioning and fruit-forward flavors make it more accessible to younger, white-collar workers, in contrast to brands like Monster Beverage Corporation (NASDAQ:MNST) or Red Bull.
根据分析师的说法，Celsius在能源饮料市场中脱颖而出，吸引了高收入和女性消费者。其高端的“更健康”定位和果味浓郁的口味使其更容易被年轻的白领工人接受，这与怪物饮料公司（纳斯达克:MNST）或红牛等品牌形成对比。
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The Vibe line, with bolder flavors, adds to its unique appeal. Unlike other emerging brands that faded, Celsius maintains staying power due to its distinct identity and differentiation, Teixeira writes.
Vibe系列凭借更大胆的口味，进一步增强了其独特吸引力。与其他逐渐消失的新兴品牌不同，Celsius因其独特的身份和差异化而保持了持久性，特谢拉写道。
Long-term, Celsius is positioned to benefit from key consumer trends, driving market share gains both in the U.S. and internationally.
从长远来看，Celsius有望受益于关键的消费趋势，在美国和国际市场上推动市场份额的增长。
As the category recovers and consumers increasingly choose functional beverages, Celsius' valuation discount may narrow compared to other fast-growing consumer brands.
随着该类别的复苏，消费者越来越倾向于选择功能性饮料，Celsius的估值折扣可能会相对其他快速增长的消费品牌缩小。
The analyst suggests that Celsius' current 10% share of the U.S. market could see a 10-29% increase in equity value, assuming Monster's U.S. market share drives 60-70% of its valuation.
分析师建议，Celsius目前在美国市场的10%份额可能会看到股权价值增加10-29%，假设怪物在美国市场的份额驱动其60-70%的估值。
This estimate, however, doesn't account for further market share growth, international expansion, entry into new categories, or margin improvements, Teixeira adds.
然而，Teixeira补充说，这一估计并未考虑进一步的市场份额增长、国际扩张、新类别的进入或利润率改善。
The analyst projects the company to report adjusted earnings per share of $0.70 in FY24 and $0.96 in FY25.
分析师预测该公司在2024财年调整后的每股收益为0.70美元，在2025财年为0.96美元。
Price Action: CELH shares are trading higher by 5.38% to $31.36 at last check Thursday.
价格走势：Celsius Holdings的股票在周四最后检查时上涨了5.38%，至31.36美元。
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