YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years
YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years
Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google's video streaming platform YouTube is pushing forward with a significant price increase, raising its base TV subscription plan from $72.99 to $82.99 per month, effective immediately for new customers and Jan. 13, 2025, for existing subscribers.
Alphabet Inc.（纳斯达克股票代码：GOOG）（纳斯达克股票代码：GOOG）子公司谷歌的视频流媒体平台YouTube正在推动大幅提价，将其基础电视订阅计划从每月72.99美元上调至82.99美元，立即对新客户生效，2025年1月13日对现有订阅者生效。
What Happened: The streaming service attributes the 14% price hike to the "rising cost of content," marking another substantial increase in its pricing strategy. Since March 2018, YouTube TV has more than doubled its monthly rate, escalating from $40 to $83 in just under six years.
发生了什么：该流媒体服务将价格上涨14％归因于 “内容成本上涨”，这标志着其定价策略的又一次大幅上涨。自2018年3月以来，YouTube电视的月费翻了一番多，在不到六年的时间里从40美元上涨到83美元。
"We don't make these decisions lightly," the YouTube TV team acknowledged in a statement on X, emphasizing their commitment to delivering comprehensive entertainment options. The service offers more than 100 channels, unlimited cloud DVR storage, up to six account profiles, and three simultaneous streaming capabilities.
YouTube电视团队在关于X的声明中承认：“我们不会轻易做出这些决定，” 他们强调了他们对提供全面娱乐选择的承诺。该服务提供超过100个频道，无限的云DVR存储，多达六个帐户配置文件和三个同步流媒体功能。
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A message for our members: we have always worked to offer the content you love, with features to enjoy the best of live TV. To keep up with rising content costs, we're updating our monthly price to $82.99/mo. (1/3)
— YouTube TV (@YouTubeTV) December 12, 2024
向我们的会员传达信息：我们一直致力于提供您喜爱的内容，并提供尽情享受电视直播的精彩功能。为了跟上内容成本的上涨，我们将每月价格更新为82.99美元/月。（1/3）
— YouTube 电视 (@YouTubeTV) 2024 年 12 月 12 日
Why It Matters: This latest price adjustment follows the service's March 2023 increase from $64.99 to $72.99, signaling a trend of continuous value reassessment in the competitive streaming market.
为何重要：最新的价格调整是在该服务于2023年3月从64.99美元上调至72.99美元之后进行的，这表明竞争激烈的流媒体市场呈现持续价值重新评估的趋势。
The move comes as streaming platforms like Netflix Inc. and YouTube navigate complex content acquisition and pricing landscapes.
此举是在Netflix公司和YouTube等流媒体平台驾驭复杂的内容收购和定价格局之际采取的。
YouTube dominated election day livestream coverage in the 2024 U.S. presidential election, capturing over 80% of total watch time across platforms. Streams Charts reported nearly 84 million hours of election-related watch time, significantly surpassing the September debates' viewership.
YouTube在2024年美国总统大选的选举日直播报道中占据了主导地位，占据了跨平台总观看时间的80％以上。Streams Charts报告了近8400万小时的选举相关观看时间，大大超过了9月辩论的收视率。
The video platform Google acquired for $1.65 billion in 2006, has generated $50 billion in combined advertising and subscription revenue over the past four quarters, marking a milestone in its evolution from a user-generated content site to a major streaming player.
谷歌在2006年以16.5亿美元的价格收购的视频平台在过去四个季度中共创造了500亿美元的广告和订阅收入，这标志着其从用户生成内容网站发展成为主要流媒体公司的里程碑。
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