Magnite Launches Audience Activation Solution In India And Southeast Asia To Redefine Ad Targeting
Magnite Launches Audience Activation Solution In India And Southeast Asia To Redefine Ad Targeting
Magnite在印度和东南亚洲推出受众激活解决方案，以重新定义广告定位。
"It's essential for us to be able to create value from the vast amount of data at our disposal so that we can both enable precise targeting for advertisers while also enhancing the user experience we provide," said Dinesh Joshi, Vice President, Product Monetisation & Analytics, NDTV. "Leveraging Magnite Audiences is helping us tap into new revenue streams and increase the attractiveness of our ad offerings, while bringing more personalisation to our readers and viewers."
"我们必须能够从手头上大量的数据中创造价值，这样才能既为广告客户提供精准的定向，又提升我们提供的用户体验，" NDTV 产品盈利与分析副总裁 Dinesh Joshi 说道。"利用 Magnite 的受众帮助我们开拓新的营业收入来源，增加广告产品的吸引力，同时为我们的读者和观众带来更多个性化体验。"