Apple Discounts iPhone 16 Prices In China By Up To $68.5 As It Battles Huawei's Resurgence In The Country
Apple Discounts iPhone 16 Prices In China By Up To $68.5 As It Battles Huawei's Resurgence In The Country
$Apple (AAPL.US)$ is offering discounts of up to 500 yuan ($68.50) on its iPhone 16 models in China as it faces increasing competition from Huawei Technologies.
$苹果 (AAPL.US)$ 因面临华为技术的竞争,该公司在中国的iPhone 16型号提供高达500元(68.50美元)的折扣。
What Happened: Apple has launched a rare promotional event in China, set to run from Jan. 4 to Jan. 7, 2025, reported Reuters.
事情经过:苹果在中国推出了一次罕见的促销活动,活动将于2025年1月4日至1月7日进行,路透社报道。
During this period, the tech giant will offer discounts on several iPhone 16 models, with the iPhone 16 Pro and iPhone 16 Pro Max seeing reductions of up to 500 yuan, while the iPhone 16 and iPhone 16 Plus will drop by 400 yuan ($54.80).
在此期间,这家科技巨头将为多款iPhone 16型号提供折扣,其中iPhone 16 Pro和iPhone 16 Pro Max的折扣高达500元,而iPhone 16和iPhone 16 Plus的折扣为400元(54.80美元)。
The promotion also offers reductions ranging from 200 yuan ($27.40) to 300 yuan ($41.10) on older iPhone models, along with discounts on other products like MacBooks and iPads.
此次促销还提供200元(27.40美元)到300元(41.10美元)不等的旧款iPhone型号折扣,以及对其他产品如MacBook和iPad的折扣。
However, these discounts are conditional on using certain payment methods, such as WeChat Pay or Alipay.
然而,这些折扣是使用特定支付方式的条件,如微信支付或支付宝。
Why It Matters: In October 2024, it was reported that Apple's latest smartphone saw a 20% year-on-year increase in sales during its first three weeks, surpassing the performance of the previous iPhone model.
重要性:在2024年10月,有报道称苹果最新款智能手机在前三周的销量同比增长20%,超过了之前iPhone型号的表现。
Moreover, the move towards premium models boosted sales of the high-end Pro and Pro Max versions by 44% compared to the previous year.
此外,向高端型号的转变使Pro和Pro Max版本的销售比去年增长了44%。
However, iPhones continue to face tough competition from China's local brands, including Vivo's X200 Pro flagship, Huawei's next-gen Mate device, as well as upcoming models from Xiaomi and Oppo.
然而,iPhone依然面临来自中国本土品牌的激烈竞争,包括Vivo的X200 Pro旗舰、华为的下一代Mate设备,以及即将推出的小米和OPPO的新型号。
Later during the same month, Cupertino slashed iPhone 16 series prices by as much as 1,600 yuan ($225) on the Tmall store, owned by Alibaba Group Holding. This discount was to drive sales during Singles' Day, the largest shopping event globally.
同月稍晚,库比蒂诺在阿里巴巴(临时代码)旗下的天猫商城将iPhone 16系列的价格降低了最多1600元(225美元)。这项折扣旨在推动单身日的销售,这是全球最大的购物活动。
Apple launched a 500-yuan discount voucher for all iPhone 16 models, while Tmall offered a trade-in subsidy of up to 1,100 yuan, enabling customers to save up to 1,600 yuan.
苹果为所有iPhone 16型号推出了500元的折扣券,而天猫则提供了高达1100元的以旧换新补贴,使顾客能够节省最多1600元。
Last month, Huawei also launched significant New Year discounts on its premium models. The company offered up to 3,000 yuan ($411) off on its top-selling products, including smartphones, headphones, watches, and tablets.
上个月,华为也对其高端型号推出了显著的新年折扣。该公司在其畅销产品上提供了高达3000元(411美元)的折扣,包括智能手机、耳机、手表和平板电脑。
Apple's smartphone sales in China fell 0.3% year-on-year in the third quarter, leaving it with a 15.6% market share. In contrast, Huawei saw a 42% surge in market share, reaching 15.3%.
第三季度,苹果在中国的智能手机销售同比下降了0.3%,市场份额为15.6%。相比之下,华为的市场份额激增42%,达到15.3%。
Price Action: In 2024, Apple's stock rose 34.9%, outpacing the NASDAQ 100, which gained 27.01% during the same period, according to Benzinga Pro data.
价格动态:根据Benzinga Pro的数据,2024年,苹果的股票上涨了34.9%,超过了纳斯达克100,在同一时期上涨了27.01%。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明:本内容部分使用人工智能工具生成,并经Benzinga编辑审核发布。