UBS Cuts iPhone Sales Forecast For December Amid Stiff Competition From Rivals, Maintains Neutral Rating
UBS Cuts iPhone Sales Forecast For December Amid Stiff Competition From Rivals, Maintains Neutral Rating
After Apple Inc.'s (NASDAQ:AAPL) market share fell in China in the third quarter of 2024, UBS has forecast weaker iPhone sales in the month of December.
在2024年第三季度，苹果公司（纳斯达克：AAPL）在中国的市场份额下降后，瑞银预测12月的iPhone销售将疲软。
What Happened: UBS analyst David Vogt, has lowered iPhone sales forecast for December, citing declining demand and falling market share in China. The brokerage expects weaker iPhone sales to impact Apple's overall revenue and earnings in the quarter.
发生了什么：瑞银分析师大卫·沃格特下调了12月的iPhone销售预测，原因是中国的需求下降和市场份额下降。券商预计iPhone销售疲软将影响苹果整体营业收入和季度收益。
The revised sales forecast led to a 2% downward revision in UBS's revenue estimates for the quarter and a lower EPS forecast. According to UBS, Apple faces intensifying competition from Chinese manufacturers like Huawei and Xiaomi. The analyst maintains a 'neutral' rating with a price target of $236 per share.
修订后的销售预测导致瑞银对该季度的营业收入预测下调了2%，同时每股收益预测也降低。瑞银表示，苹果面临来自华为和小米等中国制造商的竞争加剧。分析师维持“中立”评级，目标价为每股236美元。
Why It Matters: Apple's new intelligence features for the iOS 18, iPadOS 18, and macOS Sequoia 15.1 updates are expected to boost sales as it enters other geographies in 2025. However, Apple's Chinese competitor Huawei has announced heavy discounts for the New Year on their premium models, challenging the former's sales performance in this key market.
为何重要：苹果在iOS 18、iPadOS 18和macOS Sequoia 15.1更新中的新智能功能预计将推动销售，并将在2025年进入其他地区。然而，苹果的中国竞争对手华为对其高端机型宣布了新年大幅折扣，挑战了苹果在这一重要市场的销售表现。
Apple's smartphone sales in China slightly declined in the third quarter, resulting in a 15.6% market share. Meanwhile, Huawei significantly increased its market share to 15.3%, while Vivo took the top spot with 18.6%.
苹果在中国的智能手机销售在第三季度略微下降，市场份额降至15.6%。与此同时，华为的市场份额大幅上升至15.3%，而Vivo则以18.6%的市场份额位居第一。
What Are Other Analysts Saying: According to Benzinga, AAPL has a consensus 'buy' rating with a price target of $245.27 per share based on the ratings of 30 analysts.
其他分析师的观点：根据Benzinga的数据，AAPL的共识评级为“买入”，目标价为每股245.27美元，基于30位分析师的评级。
The highest price target out of all the analysts tracked by Benzinga is $325 issued by Wedbush Securities maintaining its 'outperform' rating on Dec. 26, 2024. Wedbush Securities projects a 26% upside for Apple stock, driven by an AI-fueled iPhone upgrade cycle expected to last through 2025.
在Benzinga追踪的所有分析师中，Wedbush证券发布的最高目标价为325美元，并于2024年12月26日维持“跑赢大市”评级。Wedbush证券预测，受人工智能驱动的iPhone升级周期的推动，苹果股票具有26%的上涨空间，预计将持续到2025年。
Raising price target on Apple to $325 as a golden era of growth for Cupertino is now on the horizon into 2025. We believe Apple is heading into a multi-year AI driven iPhone upgrade cycle still being underestimated by the Street. The consumer AI Revolution goes thru
— Dan Ives (@DivesTech) December 26, 2024
将苹果的目标价格上调至325美元，因为库比蒂诺的黄金增长时代即将在2025年到来。我们认为苹果正迎来一个多年的人工智能驱动的iPhone升级周期，这一趋势仍被华尔街低估。消费人工智能革命正在进行中。
— Dan Ives (@DivesTech) 2024年12月26日
Morgan Stanley reiterated its 'overweight' rating, citing AI as a key driver for iPhone upgrades in fiscal 2025.
摩根士丹利重申其'超配'评级，指出人工智能是2025财年iPhone升级的关键驱动因素。
Barclays maintains an 'underweight' rating with the lowest target price of $184 apiece, citing concerns over delayed ChatGPT integration, staggered launches, muted initial enthusiasm, China market challenges, regulatory hurdles, and competition from Huawei's 5G phones.
巴克莱银行维持'减持'评级，目标价为每股184美元，理由是对ChatGPT整合延迟、错开发布、初期热情低迷、中国市场挑战、监管障碍和华为5G手机竞争的担忧。
The average price target of $286 between Wedbush, Morgan Stanley, and Needham implies a 14.21% upside for the Tim Cook-led company.
Wedbush、摩根士丹利和Needham的平均目标价为286美元，这意味着蒂姆·库克领导的公司有14.21%的上涨空间。
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