Spotify Empowers Creators With New Partner Program - What's On The Cards?
Spotify Empowers Creators With New Partner Program - What's On The Cards?
The dual revenue model allows creators more control over their earnings while enhancing the listener experience.Audio streaming service provider Spotify Technology SA (NYSE:SPOT) shares are trading higher on Thursday. The company launched the Spotify Partner Program.
音频流媒体服务提供商Spotify Technology SA (纽交所:SPOT)的股票在星期四交易上涨。该公司推出了Spotify合作伙伴计划。
This new monetization initiative is available in the U.S., U.K., Canada, and Australia and aims to help creators expand their audiences and generate sustainable revenue streams.
这个新的货币化计划在美国、英国、加拿大和澳洲可用，旨在帮助创作者扩大他们的受众并产生可持续的营收模型。
The program offers creators access to multiple revenue opportunities, including audience-driven payouts from Spotify Premium video engagement and monetization through ads on Spotify Free and other podcast platforms.
该计划为创作者提供多个营收机会，包括来自Spotify Premium视频互动的观众驱动的支付以及通过Spotify Free及其他播客平台的广告进行货币化。
The dual revenue model allows creators more control over their earnings while enhancing the listener experience.
双重营收模型使创作者能够更好地控制他们的收入，同时提升听众体验。
Premium users can enjoy an uninterrupted viewing experience with no third-party ads in video podcasts, though creators' baked-in sponsorships remain in episodes.
高级用户可以享受无第三方广告的视频播客不间断观看体验，尽管创作者的内置赞助商仍然出现在集数中。
Since its announcement on November 13, 2024, over 65% of eligible shows and networks have enrolled in the program.
自2024年11月13日宣布以来，超过65%的符合条件的节目和网络已注册该计划。
Also Read: Spotify Fires Back At Drake: Calls 'Artificially Inflated Streams' Allegation Over Kendrick Lamar's Hit Unfounded
另请阅读：Spotify向德雷克发起反击：称‘人造流媒体’指控不成立
Spotify continues to invest in video and discovery features to enhance the platform. The introduction of short-form podcast clips, unveiled at the Now Playing event, has led to a 33% increase in converting browsers into engaged listeners.
Spotify继续投资于视频和发现功能，以增强平台。Now Playing活动上推出的短视频播客片段使浏览者转化为活跃听众的比例增加了33%。
The company has a global reach of over 640 million users and 250 million subscribers. In November, it reported third-quarter sales of $3.99 billion (versus $3.65 billion a year ago), which missed the analyst consensus estimate of $4.02 billion. EPS of $1.46 missed the analyst consensus estimate of $1.76.
该公司的全球用户数超过64000万，订阅用户数达到25000万。11月，该公司报告第三季度销售额为39.9亿美金（相比于去年36.5亿美金），未达到分析师一致预期的40.2亿美金。每股收益为1.46美金，低于分析师一致预期的1.76美金。
The company reported monthly average user net additions of 14 million. Premium subscribers grew 12% to 252 million.
该公司报告月均用户净增加1400万。付费订阅用户数增长12%，达到25200万。
Investors can gain exposure to Spotify through Global X Social Media ETF (NASDAQ:SOCL) and First Trust International Equity Opportunities ETF (NASDAQ:FPXI).
投资者可以通过社交媒体ETF-Global X (纳斯达克:SOCL) 和 First Trust International Equity Opportunities ETF (纳斯达克:FPXI) 投资Spotify。
Price Action: SPOT shares are trading higher by 1.56% at $454.35 at last check on Thursday.
价格动态：截至周四最后一次检查，SPOt股票上涨1.56%，交易价格为454.35美金。
Read Next:
下一步阅读：
- Daniel Ek, Spotify Board Members Sell Over $1 Billion In Shares As Stock Surges 144% In 2024
- 丹尼尔·艾克及Spotify董事会成员在2024年股价飙升144%时，出售了超过10亿美金的股票。
Image via Shutterstock.
图片由shutterstock提供。
