Shares of Constellation Brands Inc (NYSE:STZ), a prominent producer of beer, wine and spirits, fell 1.0% to $220.35 Friday following Surgeon General Vivek Murthy's advisory on the cancer risks associated with alcohol consumption.

What To Know: The advisory, which highlighted alcohol as a preventable cause of cancer responsible for tens of thousands of cases annually, increases public awareness of health risks and could alter consumer behavior.

As a diversified alcohol company, Constellation Brands is particularly exposed to these shifts, with its portfolio including high-profile beer brands like Corona and Modelo as well as an extensive wine and spirits lineup.

Stricter regulations, such as updated health warning labels or lower recommended consumption limits, may result in compliance costs and dampened sales. The company's reliance on premium alcohol brands makes it vulnerable to a potential shift in consumer preferences toward healthier alternatives, driving investor concerns and triggering the stock's decline.

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Should I Sell My STZ Stock?

Whether to sell or hold a stock largely depends on an investor's strategy and risk tolerance. Swing traders may sell an outperforming stock to lock in a capital gain, while long-term investors might ride out the turbulence in anticipation of further share price growth.

Similarly, traders willing to minimize losses may sell a stock that falls a certain percentage, while long-term investors may see this as an opportunity to buy more shares at a discounted price.

Investors may also consider market dynamics. The Relative Strength Index can be used to indicate whether a stock is overbought or oversold.

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STZ has a 52-week high of $274.87 and a 52-week low of $217.52.