Online Holiday Shopping Sets Record Of $241 Billion In 2024, Up 8.7% From Last Year
Online Holiday Shopping Sets Record Of $241 Billion In 2024, Up 8.7% From Last Year
The use of AI chat bot shopping assistants and increased 'Buy Now, Pay Later' purchases were other notable trends during the holiday shopping season. Adobe Analytics released its holiday e-commerce sales report on Tuesday showing that consumers spent a record-setting $241.4 billion online during the 2024 holiday shopping season.
Adobe Analytics于周二发布了其假期电子商务销售报告，显示消费者在2024年假期购物季期间在线消费创纪录的2414亿。
The Details: Online spending grew 8.7% from 2023 and consumers spent more than $4 billion in a single day on 15 separate days during the Nov. 1 to Dec. 31 period. According to Adobe's report, mobile shopping on a smartphone accounted for the majority of online sales and grew to reach 54.4% of total transactions in 2024.
详细信息：在线消费比2023年增长了8.7%，消费者在11月1日至12月31日期间的15天内单日消费超过40亿。根据Adobe的报告，智能手机移动购物占到了在线销售的主要份额，并在2024年达到了54.4%的交易总额。
Cash-strapped consumers were drawn to strong discounts during the 2024 holiday season which drove purchases of higher-priced items in electronics, sporting goods and appliances. The share-of-units-sold for the most expensive goods increased by 21% overall, according to Adobe.
2024年假期季节，陷入财务困境的消费者被强劲的折扣吸引，这推动了电子产品、体育用品和家电等高价商品的购买。根据Adobe，最昂贵商品的销量份额整体上增加了21%。
The use of AI chat bot shopping assistants and increased 'Buy Now, Pay Later' purchases were other notable trends during the holiday shopping season.
在假期购物季，使用人工智能聊天机器人购物助手和增加的“买入后付款”购买是其他显著趋势。
AI Chat Bots: Adobe's report highlighted the growth in use of generative AI chat bots as shopping assistants this season. Traffic to retail sites from generative AI-powered chat bots was up 1,300% compared to 2023 and growth in chat bot usage reached 1,950% on Cyber Monday.
人工智能聊天机器人：Adobe的报告强调了这一季生成性人工智能聊天机器人作为购物助手使用增长。来自生成性人工智能驱动的聊天机器人的零售网站流量比2023年增长了1300%，而网络星期一的聊天机器人使用增长达到了1950%。
"The 2024 holiday season showed that e-commerce is being reshaped by a consumer who now prefers to transact on smaller screens and lean on generative AI-powered services to shop more efficiently," said Vivek Pandya, lead analyst, Adobe Digital Insights.
“2024年假日季节显示，电子商务正在被更加倾向于在小屏幕上交易并依赖生成式人工智能服务以更高效地购物的消费者所重塑，”Adobe数字洞察的首席分析师维韦克·潘迪亚说。
BNPL: The 2024 holiday shopping season saw 'Buy Now, Pay Later' usage from providers like Affirm Holdings, Inc. (NASDAQ:AFRM) and Block, Inc. (NYSE:SQ) hit an all-time high. Buy Now, Pay Later sales reached $18.2 billion, up 9.6% year-over-year, and represented $1.6 billion more than 2023.
BNPL：2024年假期购物季，来自Affirm Holdings, Inc.（纳斯达克：AFRM）和Block, Inc.（纽交所：SQ）的“买入后付款”使用量达到了历史最高点。“买入后付款”销售额达到了182亿，同比增加了9.6%，比2023年多出16亿。
Hot Sellers: Adobe's survey showed that top sellers included TVs, Bluetooth headphones and smart watches in electronics. Top toys this season included LEGO sets and Mattel, Inc.'s (NASDAQ:MAT) Harry Potter toys and figurines, as well as card and board games.
热销商品：Adobe的调查显示，电子产品的畅销商品包括电视、蓝牙耳机和智能手表。本季的热门玩具包括乐高套件和美泰（纳斯达克：MAT）的哈利·波特玩具和 figurines，以及纸牌和棋盘游戏。
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Image: Shutterstock
图片：shutterstock
