Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
On Monday, Dell Technologies Inc. (NYSE:DELL) announced a major rebranding of its personal computers, aiming to boost sales by adopting a simplified naming strategy similar to Apple Inc. (NASDAQ:AAPL).
在星期一，戴尔科技公司（纽交所：DELL）宣布对其个人电脑进行重大品牌重塑，旨在通过采用类似苹果公司（纳斯达克：AAPL）的简化命名策略来提升销量。
What Happened: The company has decided to retire long-standing product names like "XPS" and "Inspiron" in favor of a streamlined approach centered around the Dell name.
发生了什么：该公司决定退休长期以来使用的产品名称，如“XPS”和“Inspiron”，改为以戴尔名称为中心的简化方法。
The rebranding is part of Dell's strategy to make its products more appealing and less confusing for consumers. The new lineup will feature three tiers: Dell, Dell Pro, and Dell Pro Max, echoing Apple's naming conventions.
品牌重塑是戴尔策略的一部分，旨在使其产品对消费者更具吸引力并减少困惑。新的产品线将包括三个层级：戴尔、戴尔专业版和戴尔专业版Max，呼应苹果的命名惯例。
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The rebranding is also part of a broader effort to encourage PC upgrades, with AI-optimized systems and the end of support for Microsoft Corp.'s (NASDAQ:MSFT) Windows 10 as potential catalysts.
品牌重塑也是鼓励PC升级的更广泛努力的一部分，AI优化系统和结束对微软公司（纳斯达克：MSFT）Windows 10的支持可能成为催化剂。
Notably, Dell's gaming brand, Alienware, will not be affected by the rebranding. The new Dell-branded devices will incorporate neural processing units to improve AI capabilities.
值得注意的是，戴尔的游戏品牌Alienware不会受到品牌重塑的影响。新的戴尔品牌设备将集成神经处理单元，以提升人工智能能力。
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Why It Matters: In November 2024, Dell announced earnings of $2.15 per share for the third quarter, surpassing the analyst consensus estimate of $2.05.
为何这很重要：在2024年11月，戴尔在第三季度宣布每股收益为2.15美元，超出分析师一致预估的2.05美元。
However, the company's quarterly revenue totaled $24.37 billion, falling short of the expected $24.65 billion, though it represented a growth from the $22.25 billion recorded during the same quarter last year.
然而，该公司的季度营业收入总计为243.7亿美元，未达到预期的246.5亿美元，但相比去年同期的222.5亿美元有所增长。
In the third quarter of 2024, Dell's share of global PC shipments dropped to 15.7%, down from 16.7% in the previous quarter. The company remains the third-largest PC vendor worldwide, trailing behind Lenovo and HP, according to Statista.
在2024年第三季度，戴尔在全球个人电脑出货量中的份额下降至15.7%，低于上一季度的16.7%。根据Statista的数据，该公司仍然是全球第三大个人电脑供应商，仅次于LENOVO B2401和惠普。
Price Action: Dell's stock fell by 2.72% on Tuesday, ending the day at $121.27. However, the stock bounced back in Wednesday's pre-market session, increasing by 1.3% to $122.85, according to Benzinga Pro data.
价格走势：戴尔的股票在星期二下跌了2.72%，收于121.27美元。然而，根据Benzinga Pro的数据，该股票在星期三的盘前交易中反弹，上涨了1.3%，至122.85美元。
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